Social Media Analytics

Social Media Analytics

Global Social Media Analytics Market to Reach $10.1 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Social Media Analytics estimated at US$2.5 Billion in the year 2020, is projected to reach a revised size of US$10.1 Billion by 2027, growing at a CAGR of 22% over the analysis period 2020-2027. Retail & eCommerce, one of the segments analyzed in the report, is projected to record a 23.5% CAGR and reach US$3.2 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the BFSI segment is readjusted to a revised 28.4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $716.6 Million, While China is Forecast to Grow at 21.1% CAGR

The Social Media Analytics market in the U.S. is estimated at US$716.6 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2027 trailing a CAGR of 21.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 20.1% and 18.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR.

Government & Defense Segment to Record 21.5% CAGR

In the global Government & Defense segment, USA, Canada, Japan, China and Europe will drive the 21.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$345.1 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets.

Select Competitors (Total 32 Featured) -

  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited (Germin)
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.


I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Social Media Analytics – Global Key Competitors Percentage Market Share in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 2: World 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
TABLE 3: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 4: World 7-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 5: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 6: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 7: World Recent Past, Current & Future Analysis for Government & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 8: World 7-Year Perspective for Government & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 9: World Recent Past, Current & Future Analysis for Healthcare & Life Sciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 10: World 7-Year Perspective for Healthcare & Life Sciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 11: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 12: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 13: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 14: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 15: World Recent Past, Current & Future Analysis for Energy & Utilities by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 16: World 7-Year Perspective for Energy & Utilities by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 17: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 18: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 19: World Social Media Analytics Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
III. MARKET ANALYSIS
UNITED STATES
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
TABLE 20: USA Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 21: USA 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
CANADA
TABLE 22: Canada Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 23: Canada 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
JAPAN
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
TABLE 24: Japan Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 25: Japan 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
CHINA
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
TABLE 26: China Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 27: China 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
EUROPE
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
TABLE 28: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 29: Europe 7-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
TABLE 30: Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 31: Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
FRANCE
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
TABLE 32: France Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 33: France 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
GERMANY
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
TABLE 34: Germany Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 35: Germany 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
ITALY
TABLE 36: Italy Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 37: Italy 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
UNITED KINGDOM
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 39: UK 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
REST OF EUROPE
TABLE 40: Rest of Europe Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 41: Rest of Europe 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
ASIA-PACIFIC
Social Media Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
TABLE 42: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 43: Asia-Pacific 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
REST OF WORLD
TABLE 44: Rest of World Recent Past, Current & Future Analysis for Social Media Analytics by Vertical - Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 45: Rest of World 7-Year Perspective for Social Media Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities and Other Verticals for the Years 2021 & 2027
IV. COMPETITION

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings