Social Media Advertising Spending

Social Media Advertising Spending

Global Social Media Advertising Spending Market to Reach $323.9 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Social Media Advertising Spending estimated at US$156.8 Billion in the year 2020, is projected to reach a revised size of US$323.9 Billion by 2027, growing at aCAGR of 10.9% over the period 2020-2027. Mobile, one of the segments analyzed in the report, is projected to record 11.1% CAGR and reach US$268.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Desktop segment is readjusted to a revised 9.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $45.4 Billion, While China is Forecast to Grow at 10.2% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$45.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$56 Billion by the year 2027 trailing a CAGR of 10.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.8% and 9.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Select Competitors (Total 13 Featured) -

  • Akamai Technologies, Inc.
  • Diasoft
  • Google LLC
  • IBM Corporation
  • Unmetric Inc.
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Social Media IT Spending – Global Key Competitors Percentage Market Share in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 2: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 3: World 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2021 & 2027
TABLE 4: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 7: World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 10: World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 13: USA 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
CANADA
TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 16: Canada 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
JAPAN
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 19: Japan 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
CHINA
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 22: China 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
EUROPE
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 25: Europe 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2021 & 2027
TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 28: Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
FRANCE
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 31: France 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
GERMANY
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 34: Germany 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
ITALY
TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 37: Italy 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
UNITED KINGDOM
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 40: UK 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
REST OF EUROPE
TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 43: Rest of Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 46: Asia-Pacific 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
REST OF WORLD
TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 49: Rest of World 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2012, 2021 & 2027
IV. COMPETITION

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