Social Media Advertising Spending

Social Media Advertising Spending

Global Social Media Advertising Spending Market to Reach $323.9 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Social Media Advertising Spending estimated at US$156.8 Billion in the year 2020, is projected to reach a revised size of US$323.9 Billion by 2027, growing at aCAGR of 10.9% over the period 2020-2027. Mobile, one of the segments analyzed in the report, is projected to record 11.1% CAGR and reach US$268.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Desktop segment is readjusted to a revised 9.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $45.4 Billion, While China is Forecast to Grow at 10.2% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$45.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$56 Billion by the year 2027 trailing a CAGR of 10.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.8% and 9.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Select Competitors (Total 13 Featured) -

• Akamai Technologies, Inc.
• Diasoft
• Google LLC
• IBM Corporation
• Unmetric Inc.

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