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Phablets

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
Smartphones as Entertainment Devices Heralds the Advent of ‘Phablets’
Fab Facts Reflecting Surging Popularity of Phablets
Phablets: The Fastest Growing Form Factor
Table 1: Global Market for Smart Mobile Devices (Phones & Tablets) by Type (2013 & 2014): Percentage Breakdown of Volume Sales for Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
Table 2: Apps Usage Pattern by Device Type (2013 & 2014): Percentage Breakdown of Time Spent on Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
Table 3: Reading Habits by Device Type (2013 & 2014): Percentage Breakdown of Time Spent on Books using Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
Table 4: The Evolving Screen Size of Mobile Phones over the Period 2007-2014
Market Fortunes Intrinsically Tied to the Mobile Communications Industry
Table 5: Global Mobile Telecommunications Sector (2014): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
Table 6: Top 10 Countries Worldwide with the Highest Penetration of Mobile Subscriptions (2013): Mobile Subscriptions as a Percentage of Total Population by Country (includes corresponding Graph/Chart)
Table 7: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
Table 8: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)
Table 9: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
Table 10: Mobile Penetration (as a Percentage of Total Population) for Major Countries Worldwide: 2014E (includes corresponding Graph/Chart)
Smartphone Penetration: Foundation for Phablet Market Growth
Table 11: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014 (includes corresponding Graph/Chart)
Table 12: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
Global Outlook
Developing Countries Continue to Offer Significant Growth Opportunities
Table 13: Middle-Class Consumer Spending Across Developed and Developing Regions (2013 & 2030F): Percentage Breakdown for North America, Europe, Asia-Pacific, South & Central America, and Rest of World (includes corresponding Graph/Chart)
China: The Leading Smartphones Market Dominate Global Phablets Shipments
2. COMPETITION
Phablets Market: Extremely Competitive
Samsung Leads the Phablets Market in the Near Term
Table 14: Leading Phablet Vendors Worldwide (2014): Percentage Market Share Breakdown for Apple, Lenovo, LG, Samsung, ZTE, and Others (includes corresponding Graph/Chart)
Leading 10 Phablet Models Worldwide (2015): Details of Market Ranking, Vendor, Model, and Key Features
Leading 10 Phablet Models Worldwide (2014): Details of Market Ranking, Vendor, Model, and Key Features
Leading 5 Phablet Models Worldwide (2013): Details of Market Ranking, Vendor, Model, and Key Features
Table 15: Select Leading Phablet Models and their Screen Size (in Inches): 2015 (includes corresponding Graph/Chart)
Samsung Faces Increasing Competition from Chinese Brands
The Mobile OS Landscape
Apps Support Eco-System: The Focal Driver for OS Success
Android OS Emerges as the Clear Market Leader
3. MARKET TRENDS, ISSUES & DRIVERS
Robust Demand for Larger Screens Offering Compelling Media and Gaming Experience: A Strong Growth Driver
Table 16: Growth in Media Consumption by Type (Jan 2014 to Jan 2015): Percentage Increase for Phablets and All Other Devices (includes corresponding Graph/Chart)
Table 17: Media Consumption on Smart Devices by Form-Factor (Jan 2014 to Jan 2015): Percentage Change in Usage for Small Phones, Medium Phones, Phablets, Small Tablets, and Full-size Tablets (includes corresponding Graph/Chart)
Phablets to Cannibalize Tablet and PC Shipments in the Long Run
Table 18: Global Mobile Device Market by Type (2010-2020): Percentage Breakdown of Shipments for Phablets, Non-Phablet Smartphones, and Tablets (includes corresponding Graph/Chart)
Table 19: Global Connected Devices Shipments by Type (2015 & 2018): Percentage Breakdown of Volume Shipments for Desktop PC, Phablets, Portable PC, Smartphone, and Tablet + 2-in1 (includes corresponding Graph/Chart)
Table 20: Active Mobile Phone Users by Device Type (February 2013, 2014, & 2015): Percentage Breakdown of Number of Users for Small Phone, Medium Phone, Phablets, Small Tablets, and Full-size Tablets (includes corresponding Graph/Chart)
Rising Mobile Data Traffic Sets the Perfect Platform for Market Growth
Table 21: Global Mobile Data Traffic: Average Data Volumes per Month (in Exabytes) for the Years 2014 through 2019 (includes corresponding Graph/Chart)
Table 22: Global Mobile Data Traffic by Application Segment (2014E and 2020P): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)
Phablets Innovation & Advancements: Spearheading Growth
Innovative Chipset Design for Improved Display Performance
Gesture Recognition Apps
Split Screen Facility
Responsive Web Designs
Focus on Connectivity Spurs Convergence
Increasing Penetration of Innovative Apps Bodes Well for the Market
Table 23: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
Phablets Enable Higher App Engagement: A Boon for App Developers
Table 24: Percentage Increase in App Engagement for Select Categories in Phones with Screen-size of over 5 inches (includes corresponding Graph/Chart)
Rising Popularity of Mobile Friendly Websites Spurs Demand for Phablets
‘Social Networking on the Move’ Drives Market Expansion
Table 25: Average User Time on Apps (2014): Percentage Breakdown of Ad Impressions for Arts & Entertainment, Education, Games, Health & Fitness, Music & Videos, News & Info, Social, Sports, and Others (includes corresponding Graph/Chart)
Table 26: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
Phablets: A Key Enabler of M-Commerce
Select Innovative Mobile Apps for M-Commerce: Name and Brief Description
Phablets: The Most Preferred Form Factor for Mobile Banking
Enterprise Mobility and BYOD Favor Market Penetration
Absence of Customized App Development: A Key Concern for Phablet Adoption in Enterprises
Wireless Gaming Offers Opportunities on a Platter
Phablets Inspire Innovations in the Fashion Industry
Expanding Internet User Base Generate Huge Market Opportunities
Opportunity Indicators:
Table 27: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
Table 28: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
Table 29: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)
E-Marketing Channels Emerge Into a Major Retailing Avenue
Favorable Demographic Trends Strengthens Market Prospects
Opportunity Indicators:
Table 30: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)
Table 31: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)
Table 32: World Population (2013): Percentage Share Breakdown by Age Group - Below 15 Years, 15-64 Years, Above 65 Years (includes corresponding Graph/Chart)
Table 33: 15-64 Year Population as a Percentage of Total Population in Select Countries (2013)
4. PRODUCT OVERVIEW
Introduction
History and Evolution of Phablets
Phablet Operating Systems
5. PRODUCT INNOVATIONS/INTRODUCTIONS
Oppo Unveils U3
Samsung to Launch Galaxy Note 5
Xiaomi Launches Mi Note Phablet
Lenovo Unveils P90 Phablet
Lenovo to Launch K3 Note Phablet in India
Microsoft to Launch Two New Phablets
HTC Launches One Max Phablet
Huawei Introduces Honor 4X and Honor 6 Plus Phablets in India
Huawei Unveils MediaPad X2 Phablet
LG Introduces G Flex 2 Phablet
PowerbyProxi Unveils Wireless Charger for Phablets
Xiaomi Launches Redmi Note Phablet
Panasonic Introduces P55 phablet
Samsung Unveils Galaxy Note 4 Phablet
Xolo Introduces PocketPad Q2500 Phablet
Samsung to Launch Galaxy Grand 3
Celkon Unveils Xion S CT695 Phablet
Verizon and Motorola Launches New Droid Turbo Phablet
Google Introduces Nexus 6 Phablet and Nexus 9 Tablet
ZTE Launches Grand XMax Phablet
Sony to Unveil Xperia Z3X Phablet
Alcatel Launches Hero 2 Phablet
Huawei to Unveil Ascend Mate2 4G Phablet
Micromax Unveils Canvas Doodle 3 Phablet
ZTE Launches Nubia X6 Phablet
LG Launches G Flex Phablet
Huawei Introduces Two Novel Phablets Ascend G610 and Ascend G700
HTC Launches One Max Phablet
ASUS Launches Two New Fonepad Phablets
Micromax Launches A240 Phablet
Nokia Introduces Two New Phablets
Xiaomi Provides Trega 4 Mobile Processor to Mi3
Sony to Enter Phablet Market with Sony Xperia Z Ultra
Datawind to Unveil Low-Cost 4G LTE Phablets
LG Introduces Optimus G Phablet
ZTE Launches New ZTE Grand Memo
Spice Unveils New Stellar Horizon Pro Mi 505
Swipe Unveils Two New Fablets F2 and F3 in India
Lava Introduces IRIS 501 Phablet in India
6. RECENT INDUSTRY ACTIVITY
Microsoft Unites OS and Hardware Divisions Following Internal Restructuring
Xiaomi to Foray into the US Market
Lenovo Takes Over Motorola Mobility
Microsoft Competes Acquisition of Nokia Devices and Services
7. FOCUS ON SELECT GLOBAL PLAYERS
ASUSTeK Computer Inc. (Taiwan)
Apple Inc. (US)
Blackberry (Canada)
Dell Inc. (US)
Google Inc. (US)
HTC Corporation (Taiwan)
Huawei Technologies Co. Ltd. (China)
Lenovo (China)
Motorola Mobility, Inc. (US)
LG Electronics (South Korea)
Micromax Informatics Limited (India)
Microsoft Corporation (US)
Samsung Electronics Co., Ltd (South Korea)
Sony Mobile Communications Inc. (Japan)
Xiaomi (China)
Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad) (China)
ZTE Corporation (China)
8. GLOBAL MARKET PERSPECTIVE
Table 34: World Recent Past, Current and Future Analysis for Phablets by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 35: World 8-Year Perspective for Phablets by Geographic Region/Country - Percentage Breakdown of Annual Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)
III. MARKET
1. THE UNITED STATES
A. Market Analysis
Surging Demand for Mobile Internet and Data Downloads Drive Market Growth
Table 36: Mobile Users Penetration (%) of Leading Smartphone/Phablet Apps in the US: 2014 (includes corresponding Graph/Chart)
Table 37: Most Popular Activities on Smartphones/Phablets in the US: 2014 (includes corresponding Graph/Chart)
Table 38: Web Traffic by Smartphone Display Size in North America (2013 & 2015): Percentage Breakdown of Data Usage for Display Size 5 and 5+, and Less than 5 Inches (includes corresponding Graph/Chart)
Competitive Landscape
Table 39: Leading Players in the US Phablets Market (2014): Percentage Market Share Breakdown for Apple, HTC, LG, Motorola, Samsung, and Others (includes corresponding Graph/Chart)
Table 40: North America Mobile Web Traffic by Phablet Model (2015): Percentage Breakdown of Data Usage for Apple iPhone 6 Plus, Google Nexus 5, LG G2, LG G3, Motorola Droid Ultra, Samsung Galaxy Note 2, Samsung Galaxy Note 3, Samsung Galaxy Note 4, Samsung Galaxy S4, Samsung Galaxy S5 and Others (includes corresponding Graph/Chart)
Despite Apple’s Leading Position, Android-Based Phablets Continue to Dominate the Market
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics
Table 41: The US Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
2. CANADA
A. Market Analysis
Blackberry – A Key Canadian Player
B. Market Analytics
Table 42: Canadian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
3. JAPAN
A. Market Analysis
Key Trends & Drivers
Apple iPhone Make its Presence Felt in the Japanese Market
Product Launches
Sony Mobile Communications Inc. – A Key Japanese Player
B. Market Analytics
Table 43: Japanese Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4. EUROPE
A. Market Analysis
Phablets and Smartphones Witness Growth amidst Declining Mobile Phone Shipments
Android to Outperform Competitors
Table 44: Leading Phablet Companies in Western Europe (2014): Percentage Share Breakdown of Shipments for Apple, LG, Samsung, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 45: European Recent Past, Current & Future Analysis for Phablets by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 46: European 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)
4a. FRANCE
A. Market Analysis
Product Launch
B. Market Analytics
Table 47: French Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4b. GERMANY
Market Analysis
Table 48: German Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4c. ITALY
Market Analysis
Table 49: Italian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A. Market Analysis
Online Stores Remain the Most Popular Medium of Distribution
Value for Money: A Dominant Factor Influencing Purchasing Decision
Ranking of Leading Phablet Brands in the UK: 2015
B. Market Analytics
Table 50: The UK Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4e. SPAIN
Market Analysis
Table 51: Spanish Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4f. RUSSIA
A. Market Analysis
Market Trends
Stylish Design Along With Good Value for Money: Key Factors Influencing Purchase Decision
Electronics or Media Retailing Outlets: The Preferred Channels for Sales & Distribution
B. Market Analytics
Table 52: Russian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A. Market Analysis
Product Launch
B. Market Analytics
Table 53: Rest of Europe Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
5. ASIA-PACIFIC
A. Market Analysis
Asian Countries Turbo Charge Phablets Market Growth
Table 54: Leading Phablet Vendors in Asia-Pacific (excl. Japan) (2014): Percentage Market Share Breakdown of Shipments for Apple, Coolpad, Huawei, Lenovo, Samsung, ZTE, and Others (includes corresponding Graph/Chart)
India & China: Two Countries with the Largest Young Population Offer Significant Opportunities
Table 55: Ten Largest Populated Countries Worldwide (July 2013): Total Population (in Millions) by Age Group 0-14 Years, 15-44 Years, 45-64 Years, and 65+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan
B. Market Analytics
Table 56: Asia-Pacific Recent Past, Current & Future Analysis for Phablets by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 57: Asia-Pacific 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)
5a. CHINA
A. Market Analysis
China: The World’s Largest Phablets Market
Table 58: Leading Players in the Chinese Phablets Market (2014E): Percentage Market Share Breakdown for Coolpad, Huawei, Lenovo, Samsung, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)
Key Market Trends & Drivers
Android Remains the Most Popular OS Platform in China
Screen Size Drive Success, Promote Adoption of Phablets
Cost-Effectiveness Remains Key to Success in the Chinese Market
Apple Struggles to Make a Mark in the Chinese Market
Local Vendors Spice-Up the Chinese Smartphone Market
Table 59: Leading Phablet Models by Chinese Vendors (2015): Brief Details in Terms of Rank, Vendor Name, Model Name, and Key Features
Product Launches
Strategic Corporate Development
Select Key Players
B. Market Analytics
Table 60: Chinese Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
5b. INDIA
A. Market Analysis
Rising Social Networking and Gaming Activity Fuels Market Demand
Table 61: Leading Phablet Companies in India (2014): Percentage Breakdown of Volume Sales for Karbonn, Micromax, Nokia/Microsoft, Samsung, Sony, and Others (includes corresponding Graph/Chart)
India: Market with Huge Untapped Potential
Android Platform: Leads the OS Race in India
The Cost Factor & Value for Money Factor: Vital for Success in the Marketplace
User-Friendliness: An Important Requirement
The Rise of Local Players Stirs-Up Budget Segment
Table 62: Leading Phablet Models by Indian Vendors (2015): Brief Details in Terms of Vendor Name, Model Name, and Key Features
Product Launches
Select Key Players
B. Market Analytics
Table 63: Indian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
5c. SOUTH KOREA
A. Market Analysis
South Korea: Home to Samsung, the Global Phablet Market Leader
User-Friendly Design: Key to Success
Mobile Operator or Carrier Retail Stores: The Most Popular Channel of Distribution
Product Launches
Select Key Players
B. Market Analytics
Table 64: South Korean Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
5d. REST OF ASIA-PACIFIC
A. Market Analysis
Australia: A Potential Laden Market
Product Launches
Select Key Players
B. Market Analytics
Table 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
6. MIDDLE EAST & AFRICA
Market Analysis
Table 66: Middle East and Africa Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
7. LATIN AMERICA
Market Analysis
Table 67: Latin American Recent Past, Current & Future Analysis for Phablets by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 68: Latin American 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for Brazil, Mexico, and Rest of Latin America Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)
7a. BRAZIL
A. Market Analysis
Stylish Design & Good OS Platform: Key to Success
B. Market Analytics
Table 69: Brazilian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
7b. MEXICO
Market Analysis
Table 70: Mexican Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
7c. REST OF LATIN AMERICA
Market Analysis
Table 71: Rest of Latin America Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 56 (including Divisions/Subsidiaries - 60)
The United States (10)
Canada (2)
Japan (2)
Europe (4)
- France (1)
- The United Kingdom (3)
Asia-Pacific (Excluding Japan) (41)
Africa (1)

Phablets

This report analyzes the worldwide markets for Phablets in Thousand Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 56 companies including many key and niche players such as -

ASUSTeK Computer Inc.
Apple Inc.
Blackberry
Dell Inc.
Google Inc.


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