Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information. This way, they are continuously adding to the already enormous information enabling companies to use and analyze the same for formulating new policies and strategies for product improvements or promotions.
The report envisages that netnography provides companies with wholesome market analytical data, cultural and communicative understanding and clear comprehension of consumer trend. Netnography offers companies pertinent and critical data along with deep insights using fewer resources thus enabling them to offer consumer-centric innovations and realign product campaigns appropriately.
Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.
The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.
Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.