Neckwear

Global Neckwear Market to Reach US$4.6 Billion by 2030

The global market for Neckwear estimated at US$4.0 Billion in the year 2024, is expected to reach US$4.6 Billion by 2030, growing at a CAGR of 2.5% over the analysis period 2024-2030. Neckties, one of the segments analyzed in the report, is expected to record a 2.1% CAGR and reach US$2.8 Billion by the end of the analysis period. Growth in the Bow Ties segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 4.7% CAGR

The Neckwear market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$888.1 Million by the year 2030 trailing a CAGR of 4.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 1.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.3% CAGR.

Global Neckwear Market – Key Trends & Drivers Summarized

Why Is the Neckwear Market Evolving? The Shift from Tradition to Contemporary Fashion

The neckwear market has undergone a significant transformation in recent years, shifting from traditional formal accessories to versatile fashion statements embraced by a broad demographic. While classic neckwear such as ties, bow ties, and cravats have long been associated with professional attire and ceremonial occasions, changing fashion trends and relaxed dress codes have reshaped consumer preferences. The increasing casualization of office wear, particularly in Western markets, has led to a decline in conventional neckties while fostering growth in multifunctional scarves, bandanas, and neck gaiters. Simultaneously, the rise of streetwear and athleisure has introduced innovative neckwear styles, including oversized scarves, designer neckbands, and hybrid accessories that blend functionality with fashion. The expansion of e-commerce has further propelled market growth, offering consumers access to a diverse range of materials, patterns, and sustainable alternatives such as organic cotton and bamboo fiber neckwear. Additionally, customization and personalization trends are driving demand, with luxury brands and independent designers offering bespoke neckwear tailored to individual tastes. The growing influence of celebrity endorsements and social media marketing has amplified these shifts, positioning neckwear as a dynamic category within the broader fashion industry.

How Are Sustainability and Innovation Reshaping Neckwear Manufacturing?

Sustainability has become a central theme in the neckwear industry, with manufacturers focusing on eco-friendly materials and ethical production practices to appeal to conscious consumers. The shift toward organic, recycled, and biodegradable fabrics has gained momentum, reducing the environmental footprint of neckwear production. Plant-based dyes, water-efficient manufacturing, and fair-trade certifications are increasingly influencing purchasing decisions, particularly among younger consumers who prioritize sustainability. In addition to material innovation, advancements in smart textiles have introduced functional neckwear with embedded technology, such as temperature-regulating scarves and UV-protective neck gaiters. The integration of antimicrobial fabrics, moisture-wicking properties, and hypoallergenic textiles has also enhanced product appeal, catering to the demands of health-conscious buyers. Furthermore, 3D knitting and digital printing techniques are revolutionizing design possibilities, allowing for intricate patterns and cost-effective customization. These technological advancements are not only driving product differentiation but also fostering greater alignment with evolving consumer expectations. The combination of sustainability and innovation is shaping the future of the neckwear market, offering brands new opportunities to engage with fashion-forward, eco-conscious shoppers.

What Are the Key Consumer Trends Driving Neckwear Demand?

Consumer behavior in the neckwear market is being influenced by several macro trends, including cultural shifts, fashion cycles, and functional needs. The growing prominence of gender-neutral fashion has expanded the target audience for neckwear, with androgynous styles gaining popularity across various demographics. Additionally, the resurgence of vintage and retro fashion has spurred renewed interest in silk scarves, ascots, and wide-collared ties, creating a fusion of classic and contemporary aesthetics. Seasonal variations also play a crucial role, with demand for heavier fabrics such as wool and cashmere increasing during winter months, while lightweight options like linen and satin remain popular in warmer seasons. The continued impact of the COVID-19 pandemic has reinforced the appeal of multi-purpose neckwear, such as neck gaiters that double as face coverings. Additionally, rising disposable incomes in emerging economies have fueled demand for luxury and premium neckwear, with designer labels experiencing strong sales growth in key markets such as China and the Middle East. Moreover, the increasing significance of personal branding has encouraged consumers to invest in statement pieces that reflect their individual style, further driving market diversification.

What Are the Key Growth Drivers for the Neckwear Market?

The growth in the neckwear market is driven by several factors, including changing fashion dynamics, increasing disposable income, and the expansion of e-commerce. The shift toward casual and semi-formal attire has spurred demand for adaptable and stylish neckwear options beyond traditional ties. The rise of sustainable fashion has further encouraged consumers to invest in eco-friendly, ethically produced neckwear, fostering demand for organic and recycled materials. The expanding influence of digital fashion influencers and social media platforms has also accelerated market growth, as consumers seek trend-driven accessories that align with current fashion movements. Additionally, the growing demand for multifunctional neckwear, such as UV-protective scarves and all-season neck gaiters, has broadened the product range, catering to both fashion-conscious and performance-oriented buyers. The emergence of mass customization and direct-to-consumer (DTC) brands has enabled greater personalization, with bespoke designs becoming increasingly accessible. Furthermore, the luxury segment continues to thrive, with high-end brands leveraging craftsmanship and heritage appeal to attract affluent consumers. The continued globalization of fashion trends, coupled with technological advancements in fabric innovation, is expected to sustain strong growth in the neckwear market, making it a key segment within the broader apparel industry.

SCOPE OF STUDY:

The report analyzes the Neckwear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Wearing Type (Neckties, Bow Ties, Other Wearing Types); Product Type (Self-Tied Neckwear, Pre Tied Neckwear); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Borrelli Napoli
• Brioni
• Brooks Brothers
• Burberry Group plc
• Calvin Klein Inc.
• Charvet Place Vendôme
• Drake`s
• Duchamp London
• E. Marinella
• Ermenegildo Zegna N.V.
• Gucci
• Hermès International S.A.
• J.Crew
• Kiton
• Prada S.p.A.
• Ralph Lauren Corporation
• Salvatore Ferragamo S.p.A.
• Shibumi Firenze
• Tom Ford International LLC
• Turnbull & Asser

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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