Email Marketing

Email Marketing

Global Email Marketing Market to Reach $17.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.

The U.S. Market is Estimated at $2 Billion, While China is Forecast to Grow at 17.4% CAGR

The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.

Select Competitors (Total 126 Featured) -

  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.


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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
A Prelude
Recent Market Activity
Market Dynamics
Outlook
Email Marketing Budgeting
Email Marketing Capabilities - Evaluation and Tracking
The Budgets Expand Post Financial Crisis - A Flashback
Opportunities in Cloud Business Email Market
Increasing implementation of Cloud Email Solutions with AI
Factors Influencing Industry Prospects
Cost Advantage and Campaign Tracking
Data Integration
Ad-Supported Newsletter Spending
Improvements in IM and Email Technology
Customer Relationship Management
Integrated Campaigns
Newsletter
Internet Direct Mail
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
AWeber Communications (USA)
BlueVenn (USA)
Bronto Software (USA)
Campaign Monitor (Australia)
Constant Contact, Inc. (USA)
Emailcenter UK Limited (UK)
Emma (USA)
Epsilon Data Management, LLC (USA)
GetResponse (Poland)
IBM Corporation (USA)
iContact, LLC (USA)
j2 Global, Inc. (USA)
Lucini&Lucini Communications (Italy)
MailChimp (USA)
Pinpointe On-Demand, Inc. (USA)
Redial (USA)
Salesforce.com, Inc. (USA)
Selligent Marketing Cloud (Belgium)
SimplyCast.com (Canada)
StreamSend (USA)
Teradata Corporation (USA)
Topica, Inc. (USA)
VerticalResponse, Inc. (USA)
3. MARKET TRENDS & DRIVERS
Key Factors Driving Growth
Evolution and Future Prospects of Email Marketing
Proliferation of Internet Economy: A Fundamental Growth Driver
Creative & Responsive Design in Vogue - Content Gains Prominence
Android Remains Key Focus Area in Mobile Email Marketing
Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
Tailored Marketing Emails for Smarter Customer Engagement
Behavioral Targeting - An Out-of-Box Service
Shift towards Relevant Messaging
Increasing Move towards Adoption of Automation
Growing Frequency of Email Marketing
Social Media Interactions - An Unstructured Wealth of Information
Marketing Budgets Moving Online
Group Commerce - A New Trend in Email Marketing
Growing Usage of Integrated Marketing Programs
Focus on List Hygiene Factors
Video Email Marketing Riding the Popularity Wave
Other Trends
Market Restraints
Critical Elements of Email Marketing
Marketers yet to Leverage Email Marketing to the Fullest
More to Email Marketing than Just Sales Increase
Email Marketing and Brand Loyalty
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Current & Future Analysis for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 2: World Historic Review for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 3: World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
III. MARKET ANALYSIS
UNITED STATES
TABLE 4: USA Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 5: USA Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CANADA
TABLE 6: Canada Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 7: Canada Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
JAPAN
TABLE 8: Japan Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 9: Japan Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
CHINA
TABLE 10: China Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 11: China Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
EUROPE
TABLE 12: Europe Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 13: Europe Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 14: Europe 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
FRANCE
TABLE 15: France Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 16: France Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
GERMANY
TABLE 17: Germany Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 18: Germany Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ITALY
TABLE 19: Italy Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 20: Italy Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED KINGDOM
TABLE 21: UK Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 22: UK Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SPAIN
TABLE 23: Spain Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 24: Spain Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
RUSSIA
TABLE 25: Russia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 26: Russia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF EUROPE
TABLE 27: Rest of Europe Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 28: Rest of Europe Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ASIA-PACIFIC
TABLE 29: Asia-Pacific Current & Future Analysis for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 30: Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 31: Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
AUSTRALIA
TABLE 32: Australia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 33: Australia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
INDIA
TABLE 34: India Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 35: India Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SOUTH KOREA
TABLE 36: South Korea Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 37: South Korea Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF ASIA-PACIFIC
TABLE 38: Rest of Asia-Pacific Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 39: Rest of Asia-Pacific Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
LATIN AMERICA
TABLE 40: Latin America Current & Future Analysis for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 41: Latin America Historic Review for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 42: Latin America 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
ARGENTINA
TABLE 43: Argentina Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 44: Argentina Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
BRAZIL
TABLE 45: Brazil Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 46: Brazil Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MEXICO
TABLE 47: Mexico Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 48: Mexico Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF LATIN AMERICA
TABLE 49: Rest of Latin America Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 50: Rest of Latin America Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
MIDDLE EAST
TABLE 51: Middle East Current & Future Analysis for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 52: Middle East Historic Review for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 53: Middle East 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
IRAN
TABLE 54: Iran Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 55: Iran Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
ISRAEL
TABLE 56: Israel Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 57: Israel Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
SAUDI ARABIA
TABLE 58: Saudi Arabia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 59: Saudi Arabia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
UNITED ARAB EMIRATES
TABLE 60: UAE Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 61: UAE Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
REST OF MIDDLE EAST
TABLE 62: Rest of Middle East Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 63: Rest of Middle East Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
AFRICA
TABLE 64: Africa Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 65: Africa Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
IV. COMPETITION
Total Companies Profiled: 126

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