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Marketing Analytics

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from $4,950 199 Pages Global Industry Analysts March, 2023 GJOB17815181
Best Price Guarantee
Price from $4,950
Length 199 Pages
Publisher Global Industry Analysts
Published Date March, 2023
SKU GJOB17815181

Marketing Analytics

Global Marketing Analytics Market to Reach $9.7 Billion by 2030
In the changed post COVID-19 business landscape, the global market for Marketing Analytics estimated at US$3.5 Billion in the year 2022, is projected to reach a revised size of US$9.7 Billion by 2030, growing at aCAGR of 13.4% over the period 2022-2030. Social Media Marketing, one of the segments analyzed in the report, is projected to record 14% CAGR and reach US$3 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the eMail Marketing segment is readjusted to a revised 12.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $1.1 Billion, While China is Forecast to Grow at 12.8% CAGR
The Marketing Analytics market in the U.S. is estimated at US$1.1 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 12.8% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.7% and 11.4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 9.8% CAGR.

Select Competitors (Total 52 Featured) -

  • Accenture PLC
  • Adobe Systems, Inc.
  • Experian PLC
  • IBM Corporation
  • McKinsey & Company
  • Microsoft Corporation
  • NGDATA, Inc.
  • Oracle Corporation
  • Pegasystems, Inc.
  • SAS Institute, Inc.
  • Teradata Corporation
  • Wipro Ltd.
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Marketing Analytics – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 2: World 8-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 3: World Recent Past, Current & Future Analysis for Social Media Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 4: World 8-Year Perspective for Social Media Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 6: World 8-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 7: World Marketing Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
TABLE 8: World Recent Past, Current & Future Analysis for Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 9: World 8-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for eMail Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 11: World 8-Year Perspective for eMail Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 12: World Recent Past, Current & Future Analysis for Search Engine Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 13: World 8-Year Perspective for Search Engine Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 15: World 8-Year Perspective for Consumer Goods by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 16: World Recent Past, Current & Future Analysis for Media & Communication by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 17: World 8-Year Perspective for Media & Communication by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 18: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 19: World 8-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 20: World Recent Past, Current & Future Analysis for Industrial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 21: World 8-Year Perspective for Industrial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 22: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 23: World 8-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 24: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 25: World 8-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
TABLE 26: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 27: World 8-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
III. MARKET ANALYSIS
UNITED STATES
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
TABLE 28: USA Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 29: USA 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 30: USA Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 31: USA 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
CANADA
TABLE 32: Canada Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 33: Canada 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 34: Canada Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 35: Canada 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
JAPAN
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
TABLE 36: Japan Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 37: Japan 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 38: Japan Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 39: Japan 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
CHINA
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
TABLE 40: China Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 41: China 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 42: China Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 43: China 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
EUROPE
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
TABLE 44: Europe Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 45: Europe 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 46: Europe Recent Past, Current & Future Analysis for Marketing Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
TABLE 47: Europe 8-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
TABLE 48: Europe Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 49: Europe 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
FRANCE
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
TABLE 50: France Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 51: France 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 52: France Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 53: France 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
GERMANY
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
TABLE 54: Germany Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 55: Germany 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 56: Germany Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 57: Germany 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
ITALY
TABLE 58: Italy Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 59: Italy 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 60: Italy Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 61: Italy 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
UNITED KINGDOM
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
TABLE 62: UK Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 63: UK 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 64: UK Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 65: UK 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
REST OF EUROPE
TABLE 66: Rest of Europe Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 67: Rest of Europe 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 68: Rest of Europe Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 69: Rest of Europe 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
ASIA-PACIFIC
Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
TABLE 70: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 71: Asia-Pacific 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 72: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 73: Asia-Pacific 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
REST OF WORLD
TABLE 74: Rest of World Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 75: Rest of World 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
TABLE 76: Rest of World Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
TABLE 77: Rest of World 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
IV. COMPETITION

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