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On-the-go Breakfast Products Market: Western Europe Anticipated to be the Most Attractive Market Followed by North America: Global Industry Analysis and Opportunity Assessment, 2016–2026

On-the-go Breakfast Products Market: Western Europe Anticipated to be the Most Attractive Market Followed by North America: Global Industry Analysis and Opportunity Assessment, 2016–2026

Global on-the-go breakfast products market is expected to witness a significant CAGR; supported by increasing consumer demand for safer, convenient and healthy food

Having a breakfast at leisure is a thing of the past, especially in rapidly developing and developed countries due to the pace of life that has accelerated to mind boggling levels. More and more people are preferring convenient breakfast substitutes that can be consumed on the go or in the office, as per extensive research done by Future Market Insights in the year 2016. Fast paced lifestyles and increasing participation of women in the workforce and longer commute times are all fuelling the demand for on-the-go breakfast products all over the world, especially in the fast growing Asia Pacific region and the developed regions of North America and the European Union. In addition, increasing urbanisation and the concept of nuclear families make working women juggle domestic and work responsibilities and consequently there is no time for making or having a leisurely breakfast, as the urban populace battles increasing work commutes and a dearth of time. All these factors contribute heavily to the popularity of on-the-go breakfast products that are convenient, easy to consume and healthy as compared to sugary cereals.

In 2015, the global on-the-go breakfast products market was valued at nearly US$ 1,200 Mn, which is expected to reach US$ 1,500 Mn by 2021 end, registering a CAGR of 4.2% over the forecast period (2016 – 2026). The global on-the-go breakfast products market is expected to be valued at nearly US$ 1,900 Mn by the end of 2026. The market is estimated to represent incremental opportunity of more than US$ 600 Mn between 2016 and 2026.

Increasing consumer demand for convenience products with additional benefits is expected to drive market growth in the North America region

In 2015, the North America on-the-go breakfast products market was valued at nearly US$ 270 Mn, which is expected to reach nearly US$ 330 Mn by 2021 end

The North America on-the-go breakfast products market is expected to be valued at nearly US$ 415 Mn by the end of 2026, registering a CAGR of 4.4% over the forecast period

The market is estimated to represent incremental opportunity of nearly US$ 150 Mn between 2016 and 2026

In terms of value, the U.S. on-the-go breakfast products market is expected to witness higher growth in comparison to the market in Canada over the assessment period

In 2015, the on-the-go breakfast products market in the U.S. was valued at nearly US$ 200 Mn and is expected to register a CAGR of 4.7% over the forecast period to reach nearly US$ 320 Mn by the end of 2026

The market in the U.S. is estimated to record incremental opportunity of nearly US$ 120 Mn between 2016 and 2026

In 2015, the on-the-go breakfast products market in Canada was valued at nearly US$ 70 Mn and is expected to witness a CAGR of 3.3% over the forecast period to reach nearly US$ 100 Mn by the end of 2026

The market in Canada is estimated to create incremental opportunity of US$ 27 Mn between 2016 and 2026

Trend of consumers’ increasingly choosing healthy, convenient and low-calorie breakfast foods has elevated the demand for dairy based breakfast foods in the North America on-the-go breakfast products market

Breakfast Cereals

In 2015, the breakfast cereals segment was valued at nearly US$ 180 Mn and is expected to witness a CAGR of 4.1% over the forecast period to reach US$ 275 Mn by the end of 2026

This segment is estimated to record incremental opportunity of more than US$ 90 Mn between 2016 and 2026

Dairy based Breakfast Drinks

In 2015, the dairy based breakfast drinks segment was valued at nearly US$ 90 Mn and is expected to exhibit a CAGR of 4.8% over the forecast period to reach a market valuation in excess of US$ 140 Mn by the end of 2026

This segment is estimated to create incremental opportunity of more than US$ 50 Mn between 2016 and 2026
Analyst Viewpoint

“Consumers are looking for more convenience and added nutrition in their breakfast”

Owing to a hectic lifestyle, increasing number of single person households and rise in the number of working women globally, consumers have a limited amount of time to prepare meals. This has led to a shift in consumer preference for foods that are healthy and offer convenience in terms of preparation. Increasing consumer preference for convenient products has led manufacturers to offer on-the go breakfast food packed in pots. Demand for products with high fibre and protein content is increasing significantly in countries like the U.S., U.K., and Japan. Increasing demand for value-added products in various countries is prompting manufacturers to offer healthy breakfast products with additional nutrients.


1. Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology
4. Market Taxonomy
5. Global On-the-Go Breakfast Products Market Analysis Scenario
5.1. Market Size Forecast and Y-o-Y Growth
5.2. Absolute $ Opportunity
5.3. Value Chain Analysis
6. Market Dynamics
6.1. Drivers
6.2. Restraints
6.3. Opportunity
6.4. Forecast Factors – Relevance and Impact
6.5. Overview on Major Ingredients Used and Final Product Functional Properties
6.6. Overview on Different Packaging
6.7. Market Trends
7. Global On-the-Go Breakfast Products Market Analysis and Forecast, By Product Types
7.1. Market Snapshot, By Product Type
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis By Product Types
7.2.2. Y-o-Y Growth Projections By Product Types
7.3. Market Size and Forecast By Product Types
7.3.1. Breakfast Cereals
7.3.2. Dairy Based Drinks
7.4. Market Attractiveness Analysis By Product Types
8. Global On-the-Go Breakfast Products Market Analysis and Forecast, By Distribution Channel
8.1. Market Snapshot, By Distribution Channel
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis By Distribution Channel
8.2.2. Y-o-Y Growth Projections By Distribution Channel
8.3. Market Size and Forecast By Distribution Channel
8.3.1. Hypermarket/ Supermarket
8.3.2. Retail Stores
8.3.3. Convenience Stores
8.3.4. Online Selling
8.3.5. Others
8.4. Market Attractiveness Analysis By Distribution Channel
9. Global On-the-Go Breakfast Products Market Analysis and Forecast, By Region
9.1. Market Snapshot, By Region
9.2. Introduction
9.2.1. Basis Point Share (BPS) Analysis By Distribution Channel
9.2.2. Y-o-Y Growth Projections By Distribution Channel
9.3. Market Size and Forecast By Region
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. APEJ
9.3.6. MEA
9.3.7. Japan
9.4. Market Attractiveness Analysis By Region
10. North America On-the-Go Breakfast Products Market Analysis Scenario
10.1.Introduction
10.1.1. Market Size Forecast and Y-o-Y Growth
10.1.2. Absolute $ Opportunity
10.1.3. Basis Point Share (BPS) Analysis By Country
10.1.4. Y-o-Y Growth Projections By Country
10.2.Market Size and Forecast By Country
10.2.1. U.S.
10.2.2. Canada
10.3.Market Size and Forecast By Product Types
10.3.1. Breakfast Cereals
10.3.2. Dairy Based Drinks
10.4.Market Size and Forecast By Distribution Channel
10.4.1. Hypermarket/ Supermarket
10.4.2. Retail Stores
10.4.3. Convenience Stores
10.4.4. Online Selling
10.4.5. Others
10.5.Market Attractiveness Analysis
10.5.1. By Country
10.5.2. By Product Type
10.5.3. By Distribution Channel
10.6. Drivers and Restraints: Impact Analysis
11. Latin America On-the-Go Breakfast Products Market Analysis Scenario
11.1.Introduction
11.1.1. Market Size Forecast and Y-o-Y Growth
11.1.2. Absolute $ Opportunity
11.1.3. Basis Point Share (BPS) Analysis By Country
11.1.4. Y-o-Y Growth Projections By Country
11.2.Market Size and Forecast By Country
11.2.1. Brazil
11.2.2. Mexico
11.2.3. Rest of Latin America
11.3.Market Size and Forecast By Product Types
11.3.1. Breakfast Cereals
11.3.2. Dairy Based Drinks
11.4.Market Size and Forecast By Distribution Channel
11.4.1. Hypermarket/ Supermarket
11.4.2. Retail Stores
11.4.3. Convenience Stores
11.4.4. Online Selling
11.4.5. Others
11.5.Market Attractiveness Analysis
11.5.1. By Country
11.5.2. By Product Type
11.5.3. By Distribution Channel
11.6.Drivers and Restraints: Impact Analysis
12. Western Europe On-the-Go Breakfast Products Market Analysis Scenario
12.1.Introduction
12.1.1. Market Size Forecast and Y-o-Y Growth
12.1.2. Absolute $ Opportunity
12.1.3. Basis Point Share (BPS) Analysis By Country
12.1.4. Y-o-Y Growth Projections By Country
12.2.Market Size and Forecast By Country
12.2.1. EU5
12.2.2. Nordic
12.2.3. Rest of Western Europe
12.3.Market Size and Forecast By Product Types
12.3.1. Breakfast Cereals
12.3.2. Dairy Based Drinks
12.4.Market Size and Forecast By Distribution Channel
12.4.1. Hypermarket/ Supermarket
12.4.2. Retail Stores
12.4.3. Convenience Stores
12.4.4. Online Selling
12.4.5. Others
12.5.Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Product Type
12.5.3. By Distribution Channel
12.6.Drivers and Restraints: Impact Analysis
13. Eastern Europe On-the-Go Breakfast Products Market Analysis Scenario
13.1.Introduction
13.1.1. Market Size Forecast and Y-o-Y Growth
13.1.2. Absolute $ Opportunity
13.1.3. Basis Point Share (BPS) Analysis By Country
13.1.4. Y-o-Y Growth Projections By Country
13.2.Market Size and Forecast By Country
13.2.1. Russia
13.2.2. Poland
13.2.3. Rest of Eastern Europe
13.3.Market Size and Forecast By Product Types
13.3.1. Breakfast Cereals
13.3.2. Dairy Based Drinks
13.4.Market Size and Forecast By Distribution Channel
13.4.1. Hypermarket/ Supermarket
13.4.2. Retail Stores
13.4.3. Convenience Stores
13.4.4. Online Selling
13.4.5. Others
13.5.Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Product Type
13.5.3. By Distribution Channel
13.6.Drivers and Restraints: Impact Analysis
14. APEJ On-the-Go Breakfast Products Market Analysis Scenario
14.1.Introduction
14.1.1. Market Size Forecast and Y-o-Y Growth
14.1.2. Absolute $ Opportunity
14.1.3. Basis Point Share (BPS) Analysis By Country
14.1.4. Y-o-Y Growth Projections By Country
14.2.Market Size and Forecast By Country
14.2.1. China
14.2.2. India
14.2.3. ASEAN
14.2.4. Australia & New Zealand
14.2.5. Rest of APEJ
14.3.Market Size and Forecast By Product Types
14.3.1. Breakfast Cereals
14.3.2. Dairy Based Drinks
14.4.Market Size and Forecast By Distribution Channel
14.4.1. Hypermarket/ Supermarket
14.4.2. Retail Stores
14.4.3. Convenience Stores
14.4.4. Online Selling
14.4.5. Others
14.5.Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Product Type
14.5.3. By Distribution Channel
14.6.Drivers and Restraints: Impact Analysis
15. Middle East & Africa On-the-Go Breakfast Products Market Analysis Scenario
15.1.Introduction
15.1.1. Market Size Forecast and Y-o-Y Growth
15.1.2. Absolute $ Opportunity
15.1.3. Basis Point Share (BPS) Analysis By Country
15.1.4. Y-o-Y Growth Projections By Country
15.2.Market Size and Forecast By Country
15.2.1. GCC
15.2.2. East Africa
15.2.3. North Africa
15.2.4. Rest of Middle East & Africa
15.3.Market Size and Forecast By Product Types
15.3.1. Breakfast Cereals
15.3.2. Dairy Based Drinks
15.4.Market Size and Forecast By Distribution Channel
15.4.1. Hypermarket/ Supermarket
15.4.2. Retail Stores
15.4.3. Convenience Stores
15.4.4. Online Selling
15.4.5. Others
15.5.Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Product Type
15.5.3. By Distribution Channel
15.6.Drivers and Restraints: Impact Analysis
16. Japan On-the-Go Breakfast Products Market Analysis Scenario
16.1.Introduction
16.1.1. Market Size Forecast and Y-o-Y Growth
16.1.2. Absolute $ Opportunity
16.1.3. Basis Point Share (BPS) Analysis By Country
16.1.4. Y-o-Y Growth Projections By Country
16.2.Market Size and Forecast By Product Types
16.2.1. Breakfast Cereals
16.2.2. Dairy Based Drinks
16.3.Market Size and Forecast By Distribution Channel
16.3.1. Hypermarket/ Supermarket
16.3.2. Retail Stores
16.3.3. Convenience Stores
16.3.4. Online Selling
16.3.5. Others
16.4.Market Attractiveness Analysis
16.4.1. By Product Type
16.4.2. By Distribution Channel
16.5.Drivers and Restraints: Impact Analysis

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