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Set Top Box Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027

Set Top Box Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027

The global set-top box market is estimated to be valued at US$ 22,269 Mn in 2017 and is projected to reach US$ 46,091 Mn by 2027 end. Sales revenue is expected to increase at a CAGR of 7.5% during the forecast period (2017–2027).

Increasing demand for TVs from rural areas boosting the set-top box market in the APEJ region

Due to increase in penetration of television and TV services within rural areas as well as urban areas, the set-top box market will receive a boost all across the APEJ region. Disposable incomes are on a rise in developing economies – especially in India and China – and this is helping the set-top box market turnover to grow. In the Asia Pacific region, consumers are more aware about the features, quality and pricing of the set-top box, helping the market achieve greater growth and acceptability.

Increasing demand for IPTV STBs is fuelling the market for set-top boxes in North America

Increasing demand of 4K TVs is expected to provide support to the growth of the set-top box market in North America. It has been observed that the demand for IPTV based services has increased by 12% and operators are viewing IP-based services as an opportunity to differentiate their products. IP transmission recording features and higher storage specifications are anticipated to support steady revenue growth of the North America set-top box market.

Domestic production and low-cost products hampering the market growth in APEJ

In the Asia Pacific region, domestic production of set-top boxes by local companies is leading to an increase in price competition with global set-top box manufacturers. Emerging companies are acting as competitors to the established players in the market, thus making the smooth operation of this market difficult.

Focus on HD videos and powerful interfaces with technology a growing trend in the global set-top box market

It has been observed that set-top box vendors are focussed on supporting devices that enable seamless rendering of high-quality video on a powerful user interface and set-top box vendors have started manufacturing operation systems and app based set-top boxes. The global market is moving towards the 4K android customised set-top box and smart set-top boxes. It has been observed that in the past few years, set-top box manufacturers have shipped a large number of 4K set-top boxes in the APEJ region, and consumers are more aware about the technology and features of set-top boxes in this region.

Flexible policies and government support encouraging the use of set-top boxes in the APEJ regional market

In November 2015, the Chinese government banned 81 third party apps that allow users to turn television sets into internet streaming devices. The Chinese State Administration of Press, Publication, Radio, Film and Television proposed a rule for governing set-top boxes. In China and India respectively, governments have taken initiatives to focus on high definition pictures, towards HD channels and decline in TV prices. This has led to the growth of the set-top box market in the APEJ region. Manufacturers in this region have also utilised e-commerce retailers such as Alibaba, Ali Express, Amazon, Flipkart etc., and this has propelled the growth of this market.In terms of value, the North America set-top box market is projected to be the most attractive regional market in the global set-top box market during the forecast period

However, the APEJ market is also poised to register high Y-o-Y growth rates throughout the forecast period. In terms of value, APEJ is anticipated to register a CAGR of 6% during the forecast period

In 2016, the APEJ market was valued at US$ 6,067.4 Mn and is expected to witness sustained growth in terms of revenue throughout the forecast period


1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Overview
3. Market View Point
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. North America Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
4.1. Introduction
4.2. Key Regulations
4.3. Regional Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Trends
4.4. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
4.4.1. U.S.
4.4.2. Canada
4.5. Market Size (US$ Mn) and Forecast By Country, 2017-2027
4.5.1. U.S.
4.5.2. Canada
4.6. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
4.6.1. Cable Set-Top boxes
4.6.2. Satellite Set-Top boxes
4.6.3. IPTV Set-Top Boxes
4.6.4. OTT Set Top Box
4.7. Market Size (US$ Mn) and Forecast By Video Quality
4.7.1. Standard-Definition Set-Top Boxes
4.7.2. High-Definition Set-Top Boxes
4.8. Drivers and Restraints: Impact Analysis
4.9. Market Attractiveness Analysis
4.9.1. By Country
4.9.2. By Product Type
4.9.3. By Video Quality
4.10. Key Representative Market Participants
4.11. Market Presence (Intensity Map)
5. Western Europe Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
5.1. Introduction
5.2. Key Regulations
5.3. Regional Market Dynamics
5.3.1. Drivers
5.3.2. Restraints
5.3.3. Trends
5.4. Europe, Unit Shipments, by STB Vendors, 2010-2020
5.5. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
5.5.1. Germany
5.5.2. France
5.5.3. U.K.
5.5.4. Spain
5.5.5. Italy
5.5.6. BENELUX
5.5.7. Nordic
5.5.8. Rest of Western Europe
5.6. Market Size (US$ Mn) and Forecast By Country, 2017-2027
5.6.1. Germany
5.6.2. France
5.6.3. U.K.
5.6.4. Spain
5.6.5. Italy
5.6.6. BENELUX
5.6.7. Nordic
5.6.8. Rest of Western Europe
5.7. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
5.7.1. Cable Set-Top boxes
5.7.2. Satellite Set-Top boxes
5.7.3. IPTV Set-Top Boxes
5.7.4. OTT Set Top Box
5.8. Market Size (US$ Mn) and Forecast By Video Quality
5.8.1. Standard-Definition Set-Top Boxes
5.8.2. High-Definition Set-Top Boxes
5.9. Drivers and Restraints: Impact Analysis
5.10. Market Attractiveness Analysis
5.10.1. By Country
5.10.2. By Product Type
5.10.3. By Video Quality
5.11. Key Representative Market Participants
5.12. Market Presence (Intensity Map)
6. Eastern Europe Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
6.1. Introduction
6.2. Key Regulations
6.3. Regional Market Dynamics
6.3.1. Drivers
6.3.2. Restraints
6.3.3. Trends
6.4. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
6.4.1. Russia
6.4.2. Poland
6.4.3. Rest of Eastern Europe
6.5. Market Size (US$ Mn) and Forecast By Country, 2017-2027
6.5.1. Russia
6.5.2. Poland
6.5.3. Rest of Eastern Europe
6.6. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
6.6.1. Cable Set-Top boxes
6.6.2. Satellite Set-Top boxes
6.6.3. IPTV Set-Top Boxes
6.6.4. OTT Set Top Box
6.7. Market Size (US$ Mn) and Forecast By Video Quality
6.7.1. Standard-Definition Set-Top Boxes
6.7.2. High-Definition Set-Top Boxes
6.8. Drivers and Restraints: Impact Analysis
6.9. Market Attractiveness Analysis
6.9.1. By Country
6.9.2. By Product Type
6.9.3. By Video Quality
6.10. Key Representative Market Participants
6.11. Market Presence (Intensity Map)
7. Latin America Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
7.1. Introduction
7.2. Key Regulations
7.3. Regional Market Dynamics
7.3.1. Drivers
7.3.2. Restraints
7.3.3. Trends
7.4. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
7.4.1. Brazil
7.4.2. Mexico
7.4.3. Rest of Latin America
7.5. Market Size (US$ Mn) and Forecast By Country, 2017-2027
7.5.1. Brazil
7.5.2. Mexico
7.5.3. Rest of Latin America
7.6. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
7.6.1. Cable Set-Top boxes
7.6.2. Satellite Set-Top boxes
7.6.3. IPTV Set-Top Boxes
7.6.4. OTT Set Top Box
7.7. Market Size (US$ Mn) and Forecast By Video Quality
7.7.1. Standard-Definition Set-Top Boxes
7.7.2. High-Definition Set-Top Boxes
7.8. Drivers and Restraints: Impact Analysis
7.9. Market Attractiveness Analysis
7.9.1. By Country
7.9.2. By Product Type
7.9.3. By Video Quality
7.10. Key Representative Market Participants
7.11. Market Presence (Intensity Map)
8. Asia Pacific Excluding Japan (APEJ) Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
8.1. Introduction
8.2. Key Regulations
8.3. Regional Market Dynamics
8.3.1. Drivers
8.3.2. Restraints
8.3.3. Trends
8.4. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
8.4.1. China
8.4.1.1. China, Unit Shipments, by STB Vendors, 2010-2020
8.4.2. India
8.4.3. Australia and New Zealand
8.4.4. ASEAN
8.4.5. KOREA
8.4.5.1. Korea, Unit Shipments, by STB Vendors, 2010-2020
8.4.6. Rest of APEJ
8.5. Market Size (US$ Mn) and Forecast By Country, 2017-2027
8.5.1. China
8.5.2. India
8.5.3. Australia and New Zealand
8.5.4. ASEAN
8.5.5. Rest of APEJ
8.6. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
8.6.1. Cable Set-Top boxes
8.6.2. Satellite Set-Top boxes
8.6.3. IPTV Set-Top Boxes
8.6.4. OTT Set Top Box
8.7. Market Size (US$ Mn) and Forecast By Video Quality
8.7.1. Standard-Definition Set-Top Boxes
8.7.2. High-Definition Set-Top Boxes
8.8. Drivers and Restraints: Impact Analysis
8.9. Market Attractiveness Analysis
8.9.1. By Country
8.9.2. By Product Type
8.9.3. By Video Quality
8.10. Key Representative Market Participants
8.11. Market Presence (Intensity Map)
9. Japan Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
9.1. Introduction
9.2. Regional Market Dynamics
9.2.1. Drivers
9.2.2. Restraints
9.2.3. Trends
9.3. Japan, Unit Shipments, by STB Vendors, 2010-2020
9.4. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
9.4.1. Cable Set-Top boxes
9.4.2. Satellite Set-Top boxes
9.4.3. IPTV Set-Top Boxes
9.4.4. OTT Set Top Box
9.5. Market Size (US$ Mn) and Forecast By Video Quality
9.5.1. Standard-Definition Set-Top Boxes
9.5.2. High-Definition Set-Top Boxes
9.6. Drivers and Restraints: Impact Analysis
9.7. Market Attractiveness Analysis
9.7.1. By Product Type
9.7.2. By Video Quality
9.8. Key Representative Market Participants
9.9. Market Presence (Intensity Map)
10. Middle East and Africa Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
10.1. Introduction
10.2. Regional Market Dynamics
10.2.1. Drivers
10.2.2. Restraints
10.2.3. Trends
10.3. Unit Shipment, Market Size (US$ Mn) By Country, 2012-2016
10.3.1. GCC Countries
10.3.2. Turkey
10.3.3. Northern Africa
10.3.4. South Africa
10.3.5. Rest of MEA
10.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
10.4.1. GCC Countries
10.4.2. Turkey
10.4.3. Northern Africa
10.4.4. South Africa
10.4.5. Rest of MEA
10.5. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
10.5.1. Cable Set-Top boxes
10.5.2. Satellite Set-Top boxes
10.5.3. IPTV Set-Top Boxes
10.5.4. OTT Set Top Box
10.6. Market Size (US$ Mn) and Forecast By Video Quality
10.6.1. Standard-Definition Set-Top Boxes
10.6.2. High-Definition Set-Top Boxes
10.7. Drivers and Restraints: Impact Analysis
10.8. Market Attractiveness Analysis
10.8.1. By Country
10.8.2. By Product Type
10.8.3. By Video Quality
10.9. Key Representative Market Participants
10.10. Market Presence (Intensity Map)
11. Forecast Factors: Relevance and Impact
12. Forecast Assumptions
13. Competition Landscape
13.1. Market Structure
13.2. Market Share Analysis
13.3. Competition Intensity Mapping By Market Taxonomy
13.4. Competition Dashboard
13.5. Global, Unit Shipments, by Top Vendors, 2010-2020
13.6. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
13.6.1. Set Top Box Manufacturers
13.6.1.1. Humax Co., Ltd.
13.6.1.2. Huawei Technologies Co., Ltd.
13.6.1.3. Kaonmedia Co., Ltd.
13.6.1.4. Technicolor SA
13.6.1.5. ADB (Advanced Digital Broadcast) SA
13.6.1.6. Sagemcom SAS
13.6.1.7. Samsung Electronics Co. Ltd.
13.6.1.8. ARRIS Group, Inc.
13.6.1.9. EchoStar Corporation
13.6.2. Silicon Manufacturers, Software and Middleware Providers
13.6.2.1. Microsoft Corporation
13.6.2.2. ST Microelectronics
13.6.2.3. Texas Instrument
13.6.2.4. Broadcom
14. Global Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027
14.1. Introduction / Key Findings
14.2. Market Size (US$ Mn) and Forecast By Region
14.2.1. North America
14.2.2. Western Europe
14.2.3. Eastern Europe
14.2.4. Latin America
14.2.5. Asia Pacific Excluding Japan
14.2.6. Japan
14.2.7. Middle East and Africa
14.3. Market Attractiveness Analysis By Region
15. Global Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027, By Product Type
15.1. Introduction
15.2. Unit Shipment (‘000 Units), Market Size (US$ Mn) and Forecast By Product Type
15.2.1. Cable Set-Top boxes
15.2.2. Satellite Set-Top boxes
15.2.3. IPTV Set-Top Boxes
15.2.4. OTT Set Top Box
15.3. Key Trends / Developments
15.4. Market Attractiveness Analysis By Product Type
16. Global Set Top Box Market Analysis 2012–2016 and Forecast 2017–2027, By Video Quality
16.1. Introduction
16.2. Market Size (US$ Mn) and Forecast By Video Quality
16.2.1. Standard-Definition Set-Top Boxes
16.2.2. High-Definition Set-Top Boxes
16.3. Key Trends / Developments
16.4. Market Attractiveness Analysis By Video Quality
17. Global Market Analysis 2012–2016 and Forecast 2017–2027
17.1. Market Size and Y-o-Y Growth
17.2. Absolute $ Opportunity
17.3. Value Chain

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