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Oats Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Oats Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Report Description for Oats Market

This report provides forecast and analysis of the global oats market. It provides historical data of 2013, along with estimated data for 2018, and forecast data up to 2028 in terms of revenue (US$ Mn) and volume (MT). The report also includes macroeconomic indicators, along with an outlook on oats for the global market. It includes drivers and restraints of the global oats market, and their impact on each region during the forecast period. The report also comprises the study of ongoing industry trends and opportunities for oats. It also includes value chain analysis. For providing users with a comprehensive view of the oats market, we have included detailed competitive analysis, along with key players in the market, and analysis on the strategies followed by them. The competitive dashboard provides a detailed comparison of oat manufacturers on the basis of revenue, product offerings, and key strategies. The study encompasses market attractiveness analysis by nature, end use, distribution and region.

A detailed study of the oats market has provided our analysts with the observation of shift towards the consumption of oat flour, over the forecast period. The shift of consumers towards oat flour is due to the consumers looking out for healthier and easy-to-cook foods due to their extremely busy lifestyles. Baked food or baked snack products prove to be very useful in such cases. Due to growing health and diet concerns, oat flour is used in baked products, which is healthier as compared to other flours. Baked products and snacks are gaining popularity, not only among children but the younger generation too, creating further growth opportunities for oat flour manufacturers. Thus, with the growing demand for baked products in the coming years, the demand for oat flour is also expected to witness a significant increase. These factors are responsible for driving the demand for oat and oat based products over the forecast period.

The report includes the company profiles of key manufacturers of oats and oat based products in North America, Mexico, Latin America, U.K., Germany, Eastern Europe, and Western Europe, APAC, Australia & New Zealand, and MEA. All key applications of oats have been considered based on secondary sources. Some of the key data points involved in the modelling approach include the food and beverage industry scenario, dietary content of different breakfast products, comparison between oats and other gains, etc. The market has been forecasted based on constant currency rates.

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva and Hoovers, and company annual reports and publications. This report covers market dynamics related to oats that include drivers and trends driving each segment and opportunities in the oats market. The report also includes analysis and insights into the potential of the oats market in specific regions. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, product portfolio of oat manufacturers, and recent developments in the oats market space. Some of the key players analysed are Nestlé S.A., Quaker Oats Company, The Kellogg Company, General Mills, Inc., Pioneer Foods Ltd., The Hain Celestial Group, Inc., Marico Limited, B&G Foods, Inc., Post Holdings, Inc., Grain Millers, Inc., Bob's Red Mill Natural Foods, Inc., Richardson International Limited, Bagrry's India Ltd, Nature’s Path Foods, NOW Health Group, Inc., Helsinki Mills Ltd., Morning Foods Limited, Avena Foods Limited, Blue Lake Milling Pty Ltd. (CHB Group), and Unigrain Pty Ltd, among other oat manufacturers.

Global Oats Market – By Product Type

Oat Groats

Whole Oats

Steel Cut Oats

Rolled Oats

Oats flour

Global Oats Market – By End Use

Breakfast Cereals

Bakery Products

Snacks & Savories

Others

Global Oats Market – By Distribution

Hypermarkets/Supermarkets

Convenience Stores

Online Retail

Others

Global Oats Market – By Region

North America

Mexico

Latin America

Germany

U.K.

Western Europe

Eastern Europe

Australia & New Zealand

APAC

MEA

The data analysis for global oats market is estimated in terms of value and volume consumption. To arrive at the volume consumption of oats, production data of countries producing oats across the globe has been taken into consideration. In addition to, the production of oats varieties in top producing countries is also tracked and further their import-export in the global market is tracked for understanding consumption in key countries. Furthermore, Future Market Insights estimated volume data on consumption of oats for several countries by understanding the demand and supply of oats. It includes production, growth, volume and value sales, transition, pricing, per capita consumption, population, consumer preference, and consumption of oats among end user verticals is scrutinized.

FMI then determined the volume consumption of oats across various regions including North America, Latin America, Asia Pacific, and Middle East and Africa. Forecasting is done on internal proprietary model using different macro-economic, industry-based demand driving factors impacting the market and its forecast trends. By identifying and allocating a weighted score to forecast factors that influence the demand for oats. These factors were the representative of an entire value chain, as well as the macro-economic indicators such as production, per capita consumption of oats, per capita spending on food products have been taken into consideration to arrive at the volume consumption of oats in respective countries.

Weighted average selling price for oats was considered to estimate the market size for top oats consuming countries. These prices were captured in their respective countries and then converted into USD to offer forecasts in one consistent currency standard.

Given the characteristics of the market, FMI triangulated the data based on supply side, demand side, and dynamics of the global oats market. To develop the global oats market forecast, FMI analyzed various factors to understand their respective impact on the target market. However, quantifying the market across the abovementioned segments is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them after the forecast has been completed.

It is imperative to note that in an ever-fluctuating economy, we not only provide forecasts in terms of CAGR but also analyze on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand predictability of the market and identify the right opportunities.

Another key feature of this report is analysis of the global oats market and the corresponding revenue forecast in terms of absolute dollar opportunity. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global oats market.

To understand key segments in terms of their growth and performance in the global oats market, Future Market Insights has also presented a market attractiveness index. The resulting index should help providers identify existing market opportunities in the global oats market.

The report covers an in-depth analysis of all components of value chain in the global oats market. In the final section of the report on the global oats market, competitive landscape is included to provide a dashboard view of global oats manufacturers.


Executive Summary
A gist of the report, highlighting the key takeaways
Market Overview
Market Analysis
FMI Analysis and Recommendations
Wheel of Fortune
Market Introduction
A definition of Oats and related market taxonomy
Market Definition
Market Taxonomy
Analyst Credentials
About FMI
Oats Market Background
Tracking the market scenario, with key inferences drawn from historical data, current trends, and future prospects
Macro-Economic Factors
Opportunity Analysis
Global Economic Outlook
Global GDP by Region and Country, 2006–2021
Global Food & Beverage Industry Outlook
Regulatory Scenario
Global Oats Market Overview
Regional Oats Production and Consumption Outlook
Country wise Production and Consumption Outlook
Top 10 country-wise importers and exporters for oats
Value Chain Analysis
Branding and Promotional Techniques
Consumer Sentiments – Oats based products
Market Dynamics
Drivers
Restraints
Opportunity
Trends
Production Trends
Consumption Trends
Forecast Factors – Relevance and Impact
Global Oats Market Analysis 2013–2017 and Forecast 2018–2028
An overview of the global market size and future projections
Market Volume (Metric Tons) Projections
Market Size (US$ Mn) Projections
Y-o-Y Projections
Absolute $ Opportunity Analysis
Global Oats Market Pricing Analysis
A detailed analysis of pricing is presented based on key manufacturers/brands, product segments and on regional basis
Pricing Analysis, by Key Manufacturers (Average price per category in the main food company buyers (such as Nestle, Pepsico, and Others)
Pricing Analysis by Key Retail Brands (Average price per category in the retail. Main companies for these oat categories for key countries)
Pricing Analysis, By Product Type
Whole Oats
Rolled Oats
Oats Flour
Oat Groats
Regional Average Pricing Analysis
North America
Latin America
Western Europe
Eastern Europe
Asia Pacific Excluding Japan
Japan
Middle East and Africa
Global Supply/Demand Analysis and Trade Scenario, By Region
An in-depth region-wise analysis of production, consumption trends, as well as trade information is presented in this section
North America Analysis
Latin America Analysis
Western Europe Analysis
Eastern Europe Analysis
Asia Pacific Excluding Japan Analysis
Japan Analysis
Middle East and Africa Analysis
Global Oats Market Analysis 2013–2017 and Forecast 2018–2028, by Product Type
Product Type classification into commonly used types of oats highlighting historical trends, current market value, and future projections on the basis of key segments
Introduction
Market Value Share Analysis By Product Type
Y-o-Y Growth Analysis By Product Type
Historical Market Size (US$ Mn) and Volume By Product Type, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Product Type, 2018-2028
Whole Oats
Rolled Oats
Oats Flour
Oats Groats
Market Attractiveness Analysis By Product Type
Global Oats Market Analysis 2013–2017 and Forecast 2018–2028, End Use
Assessment of end use of oats, highlighting key trends
Introduction
Market Value Share Analysis End Use
Y-o-Y Growth Analysis End Use
Historical Market Size (US$ Mn) and Volume End Use, 2013–2017
Market Size (US$ Mn) and Volume Forecast End Use, 2018-2028
Breakfast Cereals
Bakery Products
Snacks & Savory
Others
Market Attractiveness Analysis End Use
Global Oats Market Analysis 2013–2017 and Forecast 2018–2028, by Distribution Channel
Assessment of distribution channels currently gaining traction, highlighting historical trends and forecasts on the basis of key segments
Introduction
Market Value Share Analysis By Distribution Channel
Y-o-Y Growth Analysis By Distribution Channel
Historical Market Size (US$ Mn) and Volume By Distribution Channel, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Distribution Channel, 2018-2028
Direct Sales
Indirect Sales
Hypermarket/Supermarket
Convenience Stores
Online Retail
Others
Market Attractiveness Analysis By Distribution Channel
Global Oats Market Analysis and Forecast, By Region
A detailed, region-wise assessment, providing projections on market growth in key regions
Introduction
Market Value Share Analysis By Region
Y-o-Y Growth Analysis By Region
Historical Market Size (US$ Mn) and Volume By Region, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Region, 2018-2028
North America
Latin America
Western Europe
Eastern Europe
Asia Pacific Excluding Japan
Japan
Middle East & Africa
Market Attractiveness Analysis By Region
U.S. Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast for U.S.
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Canada Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast for Canada
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Mexico Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast for Canada
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Latin America Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in Brazil, Mexico and rest of Latin America
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Country
Chile
Colombia
Rest of Latin America
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Country
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Germany Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast for Canada
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
U.K. Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast for Canada
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Western Europe Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in EU5, Benelux, Nordic and rest of Western Europe
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Country
France
Italy
Spain
Benelux
Nordic Region
Rest of Western Europe
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Country
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Eastern Europe Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in Russia, Poland and rest of Eastern Europe
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Country
Russia
Poland
Rest of Eastern Europe
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Country
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Australia Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in Russia, Poland and rest of Eastern Europe
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Asia Pacific Excluding Japan (APEJ) Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in China, India, Japan, Australia &New Zealand, ASEAN, and rest of APEJ countries.
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Country
China
India
Australia & New Zealand
ASEAN
Rest of APEJ
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Country
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Japan Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in Japan
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Middle East & Africa Oats Market Analysis 2013–2017 and Forecast 2018–2028
Market analysis and forecast in GCC countries, South Africa and rest of MEA
Introduction
Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
By Product Type
By End Use
By Distribution Channel
Market Attractiveness Analysis
By Product Type
By End Use
By Distribution Channel
Drivers and Restraints: Impact Analysis
Key Participants Market Presence Intensity Mapping
Competition Analysis
Profile of some of the key market players, with specific focus on business and product strategies
Competition Dashboard
Competitive Benchmarking
Oats Market Industry Structure
Competition Developments (Mergers, Acquisitions and Expansions)
Competition Deepdive
Nestlé S.A.
Overview
Product Portfolio
Channel Footprint
Strategy Overview
Marketing Strategy
Product Strategy
Channel Strategy
PepsiCo (Quaker Oats Company)
Overview
Product Portfolio
Channel Footprint
Strategy Overview
Marketing Strategy
Product Strategy
Channel Strategy
The Kellogg Company
Overview
Product Portfolio
Channel Footprint
Strategy Overview
Marketing Strategy
Product Strategy
Channel Strategy
General Mills Inc.
Overview
Product Portfolio
Channel Footprint
Strategy Overview
Marketing Strategy
Product Strategy
Channel Strategy
Pioneer Foods Ltd.
Overview
Product Portfolio
Channel Footprint
Strategy Overview
Marketing Strategy
Product Strategy
Channel Strategy
The Hain Celestial Group, Inc.
Grain Millers, Inc.
Marico Limited
B & G Foods, Inc.
Post Holdings, Inc.
Bob's Red Mill Natural Foods, Inc.
Richardson International Limited
Bagrry's India Ltd.
Nature’s Path Foods
NOW Health Group, Inc.
Helsinki Mills Ltd.
Morning Foods Limited
Avena Foods Limited
Blue Lake Milling PtyLtd.
Unigrain Pty Ltd

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