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Mobile Phone Accessories Market: Power Bank Product Type Segment Anticipated to Expand at a Comparatively High CAGR over the Forecast Period: India Industry Analysis & Opportunity Assessment, 2016 - 2026

Mobile Phone Accessories Market: Power Bank Product Type Segment Anticipated to Expand at a Comparatively High CAGR over the Forecast Period: India Industry Analysis & Opportunity Assessment, 2016 - 2026

Rapid urbanisation and increasing disposable income are factors contributing significantly to the growth of the India mobile phone accessories market

The India mobile phone accessories market has grown significantly in recent years with immense opportunities owing to substantial growth in the worldwide adoption of smartphones and tablets. Decreasing prices of mobile phones is increasing smartphone penetration, which in turn is surging the growth of the India mobile phone accessories market. Increasing disposable income has transformed consumer buying and spending trends mainly in urban areas. Adoption of mobile devices amongst the youth across the globe has provided a robust stimulus for the growth of the market. Moreover, increasing internet penetration has uplifted the trend of online retailing in the India mobile phone accessories market due to convenience of cash on delivery payment option and various price discounts along with a wide variety of products offered by e-retailers. This is anticipated to catalyse the growth of the India mobile phone accessories market.

Future Market Insights forecasts the India mobile phone accessories market to reach a market valuation in excess of US$ 3,500 Mn by 2026, representing a CAGR of 10.4% between 2016 and 2026. The India mobile phone accessories market is estimated to represent incremental dollar opportunity of over US$ 2,200 Mn during the decade.

India mobile phone accessories market analysis and forecast by product type

Protective case segment accounted for relatively higher revenue share amongst the product type segments in the India mobile phone accessories market in 2015

Future Market Insights forecasts revenue from the protective case segment in the India mobile phone accessories market to reach over US$ 700 Mn by the year 2026, representing a CAGR of 9.8% during the assessment period

Stylish protective cases printed with graphics are popular amongst consumers in India

The protective case segment is estimated to create incremental dollar opportunity of US$ 433.3 Mn between 2016 and 2026

Wireless headphones and earphones are expected to gain popularity amongst consumers in India during the assessment period

Future Market Insights forecasts revenue from the headphone/earphone segment in the India mobile phone accessories market to reach a market valuation in excess of US$ 550 Mn by 2026, representing a CAGR of 10.8% during the assessment period

The headphone/earphone segment is estimated to create incremental dollar opportunity of US$ 379.3 Mn between 2016 and 2026

Adoption of turbo chargers and wireless chargers are a growing trend in the India mobile phone accessories market

Future Market Insights forecasts revenue from the charger segment in the India mobile phone accessories market to be valued at more than US$ 575 Mn by 2026, representing a CAGR of 9.9% during the assessment period

Turbo chargers capable of charging mobile devices at faster speeds are witnessing rapid adoption amongst consumers in India

The charger segment is estimated to create incremental dollar opportunity of US$ 356 Mn between 2016 and 2026

Memory card segment is expected to witness a steady growth rate during the assessment period

Future Market Insights forecasts revenue from the memory cards segment in the India mobile phone accessories market to reach over US$ 350 Mn by 2026, representing a CAGR of 9.9% during the assessment period

The memory card segment is estimated to create incremental dollar opportunity of US$ 219.7 Mn between 2016 and 2026

India mobile phone accessories market trends by product type

Demand for fancy and stylish protective cases have gained popularity as fashion accessories in urban parts of India. Companies are focussing on manufacturing trendy protective cases to cater to demands from a growing number of fashion conscious consumers in India. As a result of the increasing demand for stylish protective cases, various fashion brands in India have started designing and selling fancy protective mobile cases

Growing consumer preference for music-on-the-go has led to the popularity of headphones and earphones. Recent trends in the headphone/earphone segment include the introduction of wireless technology and IoT, which are expected to witness rapid adoption during the assessment period

Batteries are the most essential component of mobile devices; however, they have a limited life span after which they need to be replaced. Consumers willingly spend on replacing their existing batteries with new ones as it improves the performance of their mobile devices without spending a considerable amount. Hence, batteries with a longer life are fast gaining popularity amongst consumers in India
Analyst Viewpoint

‘Threat of piracy is a major restraint affecting the India mobile phone accessories market’

Piracy is a major threat to various markets, especially the mobile phone accessories market. Pirated products are offered at a fraction of the price of that of original products, resulting in a major chunk of consumers opting for these products in India. As a result, counterfeit products are expected to hamper revenue growth of the India mobile phone accessories market to a significant extent over the assessment period.


1. Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology
4. Asia-Pacific Mobile Phone Accessories Market Overview
5. India Mobile Phone Accessories Market Overview
5.1. Introduction
5.1.1. India Mobile Phone Accessories Market Definition
5.1.2. India Mobile Phone Accessories Taxonomy
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunity
5.2.4. Value Chain
5.3. India Mobile Phone Accessories Market Forecast, 2016–2026
5.3.1. Market Size Value Forecast
5.3.1.1. Y-o-Y Growth Projections
5.3.1.2. Absolute $ Opportunity
5.4. Market Trends
5.5. India Mobile Phone Accessories Market Snapshot (2015)
5.5.1. Market Overview By Region
5.5.2. Market Overview By Product Type
5.5.3. Market Overview By Distribution Channel
5.5.4. Market Overview By Price Range
6. India Mobile Phone Accessories Market Analysis, By Product Type
6.1. Introduction
6.1.1. Y-o-Y Growth Comparison, By Product Type
6.1.2. Basis Point Share (BPS) Analysis, By Product Type
6.2. Market Forecast By Product Type
6.2.1. Protective Case
6.2.1.1. Absolute $ Opportunity
6.2.1.2. Market Value Forecast, By Region
6.2.2. Headphone/Earphone
6.2.2.1. Absolute $ Opportunity
6.2.2.2. Market Value Forecast, By Region
6.2.3. Charger
6.2.3.1. Absolute $ Opportunity
6.2.3.2. Market Value Forecast, By Region
6.2.4. Battery
6.2.4.1. Absolute $ Opportunity
6.2.4.2. Market Value Forecast, By Region
6.2.5. Memory Card
6.2.5.1. Absolute $ Opportunity
6.2.5.2. Market Value Forecast, By Region
6.2.6. Power Bank
6.2.6.1. Absolute $ Opportunity
6.2.6.2. Market Value Forecast, By Region
6.2.7. Portable Speaker
6.2.7.1. Absolute $ Opportunity
6.2.7.2. Market Value Forecast, By Region
6.2.8. Others
6.2.8.1. Absolute $ Opportunity
6.2.8.2. Market Value Forecast, By Region
6.3. Market Attractiveness Analysis, By Product Type
6.4. Prominent Trends
7. India Mobile Phone Accessories Market Analysis, By Distribution Channel
7.1. Introduction
7.1.1. Y-o-Y Growth Comparison, By Distribution Channel
7.1.2. Basis Point Share (BPS) Analysis, By Distribution Channel
7.2. Market Forecast By Distribution Channel
7.2.1. Multi-brand Store
7.2.1.1. Absolute $ Opportunity
7.2.1.2. Market Value Forecast, By Region
7.2.1.3. Total Market Opportunity By Sub-segments
7.2.1.3.1. Organized Store
7.2.1.3.2. Independent Store
7.2.2. Single-brand Store
7.2.2.1. Absolute $ Opportunity
7.2.2.2. Market Value Forecast, By Region
7.2.3. Online Store
7.2.3.1. Absolute $ Opportunity
7.2.3.2. Market Value Forecast, By Region
7.3. Market Attractiveness Analysis, By Distribution Channel
7.4. Prominent Trends
8. India Mobile Phone Accessories Market Analysis, By Price-Range
8.1. Introduction
8.1.1. Y-o-Y Growth Comparison, By Price-Range
8.1.2. Basis Point Share (BPS) Analysis, By Price-Range
8.2. Market Forecast By Price-Range
8.2.1. Premium-Price
8.2.1.1. Absolute $ Opportunity
8.2.1.2. Market Value Forecast, By Region
8.2.2. Mid-Price
8.2.2.1. Absolute $ Opportunity
8.2.2.2. Market Value Forecast, By Region
8.2.3. Low-Price
8.2.3.1. Absolute $ Opportunity
8.2.3.2. Market Value Forecast, By Region
8.3. Market Attractiveness Analysis, By Price-Range
8.4. Prominent Trends
9. India Mobile Phone Accessories Market Analysis, By Region
9.1. Introduction
9.1.1. Y-o-Y Growth Projections, By Region
9.1.2. Basis Point Share (BPS) Analysis, By Region
9.2. Market Forecast By Region
9.2.1. North India
9.2.2. East India
9.2.3. West India
9.2.4. South India
9.3. Regional Attractiveness Analysis
10. North India Market Analysis
10.1. Introduction
10.1.1. Y-o-Y Growth Projections, By Region
10.1.2. Basis Point Share (BPS) Analysis, By Region
10.1.3. Key Trends
10.2. North India Market Forecast
10.2.1. Market Value Forecast By Product Type
10.2.1.1. Protective Case
10.2.1.2. Headphone/Earphone
10.2.1.3. Charger
10.2.1.4. Battery
10.2.1.5. Memory Card
10.2.1.6. Power Bank
10.2.1.7. Portable Speaker
10.2.1.8. Others
10.2.2. Market Value Forecast By Distribution Channel
10.2.2.1. Multi-brand Store
10.2.2.2. Single-brand Store
10.2.2.3. Online Store
10.2.3. Market Value Forecast By Price-Range
10.2.3.1. Premium-Price
10.2.3.2. Mid-Price
10.2.3.3. Low-Price
10.2.4. Market Attractiveness Analysis
10.2.4.1. By Product Type
10.2.4.2. By Distribution Channel
10.2.4.3. By Price-Range
10.2.5. Drivers & Restraints: Impact Analysis
11. East India Market Analysis
11.1. Introduction
11.1.1. Y-o-Y Growth Projections, By Region
11.1.2. Basis Point Share (BPS) Analysis, By Region
11.1.3. Key Trends
11.2. East India Market Forecast
11.2.1. Market Value Forecast By Product Type
11.2.1.1. Protective Case
11.2.1.2. Headphone/Earphone
11.2.1.3. Charger
11.2.1.4. Battery
11.2.1.5. Memory Card
11.2.1.6. Power Bank
11.2.1.7. Portable Speaker
11.2.1.8. Others
11.2.2. Market Value Forecast By Distribution Channel
11.2.2.1. Multi-brand Store
11.2.2.2. Single-brand Store
11.2.2.3. Online Store
11.2.3. Market Value Forecast By Price-Range
11.2.3.1. Premium-Price
11.2.3.2. Mid-Price
11.2.3.3. Low-Price
11.2.4. Market Attractiveness Analysis
11.2.4.1. By Product Type
11.2.4.2. By Distribution Channel
11.2.4.3. By Price-Range
11.2.5. Drivers & Restraints: Impact Analysis
12. West India Market Analysis
12.1. Introduction
12.1.1. Y-o-Y Growth Projections, By Region
12.1.2. Basis Point Share (BPS) Analysis, By Region
12.1.3. Key Trends
12.2. West India Market Forecast
12.2.1. Market Value Forecast By Product Type
12.2.1.1. Protective Case
12.2.1.2. Headphone/Earphone
12.2.1.3. Charger
12.2.1.4. Battery
12.2.1.5. Memory Card
12.2.1.6. Power Bank
12.2.1.7. Portable Speaker
12.2.1.8. Others
12.2.2. Market Value Forecast By Distribution Channel
12.2.2.1. Multi-brand Store
12.2.2.2. Single-brand Store
12.2.2.3. Online Store
12.2.3. Market Value Forecast By Price-Range
12.2.3.1. Premium-Price
12.2.3.2. Mid-Price
12.2.3.3. Low-Price
12.2.4. Market Attractiveness Analysis
12.2.4.1. By Product Type
12.2.4.2. By Distribution Channel
12.2.4.3. By Price-Range
12.2.5. Drivers & Restraints: Impact Analysis
13. South India Market Analysis
13.1. Introduction
13.1.1. Y-o-Y Growth Projections, By Region
13.1.2. Basis Point Share (BPS) Analysis, By Region
13.1.3. Key Trends
13.2. South India Market Forecast
13.2.1. Market Value Forecast By Product Type
13.2.1.1. Protective Case
13.2.1.2. Headphone/Earphone
13.2.1.3. Charger
13.2.1.4. Battery
13.2.1.5. Memory Card
13.2.1.6. Power Bank
13.2.1.7. Portable Speaker
13.2.1.8. Others
13.2.2. Market Value Forecast By Distribution Channel
13.2.2.1. Multi-brand Store
13.2.2.2. Single-brand Store
13.2.2.3. Online Store
13.2.3. Market Value Forecast By Price-Range
13.2.3.1. Premium-Price
13.2.3.2. Mid-Price
13.2.3.3. Low-Price
13.2.4. Market Attractiveness Analysis
13.2.4.1. By Product Type
13.2.4.2. By Distribution Channel
13.2.4.3. By Price-Range
13.2.5. Drivers & Restraints: Impact Analysis

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