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Mobile Phone Accessories Market: Africa Industry Analysis and Opportunity Assessment, 2016-2026

Mobile Phone Accessories Market: Africa Industry Analysis and Opportunity Assessment, 2016-2026

The Africa mobile phone accessories market offers great opportunities to manufacturers owing to a large number of mobile device users and a substantial growth in the adoption of smartphones and tablets. Revenue generated by the Africa mobile phone accessories market is estimated to reach US$ 4,060.2 Mn by 2026, registering a CAGR of 5.8% over the forecast period.

Key factors and trends impacting the market

Rapid urbanisation and increasing popularity of music, videos, and games are factors that will drive the demand for mobile phone accessories in Africa. Demand for mobile phone accessories in Africa is strongly associated with a rapid growth of the smartphones market. Chinese manufacturers have established a strong base in many parts of Africa to meet the demand for low cost mobile phone accessories. As these low cost accessories are of poor quality and come with a short life, consumers seek better alternatives. This is expected to drive growth of the Africa mobile phone accessories market over the forecast period.

High demand for low-priced accessories and poor economic conditions in Africa are the main challenges faced by mobile phone accessories providers. Major opportunities for growth in the Africa mobile phone accessories market lie in an increase in brand awareness among consumers coupled with a rising disposable income. Prominent market players are focusing on entering regional markets by localising their products. Over the past few years, companies such as Case-Mate, Muvit, Mozo Accessories, and Energizer have significantly increased their footprint in the Africa mobile phone accessories market.

Market forecast

The Africa mobile phone accessories market is segmented on the basis of – Type (Power banks, Batteries, Chargers, Protective Cases, Headphones & Earphones, Portable Speakers, Memory Cards, Other Accessories); Price (Low, Mid, Premium); and Distribution Channel (Multi-brand store, Single brand store, Online store). The Batteries segment type was valued at US$ 228.8 Mn in 2015 and is expected to register a CAGR of 5.7% to reach US$ 418.2 Mn by 2026. The Multi-brand store segment dominates the distribution channel segment owing to the fact that consumers are offered a variety of options and brands under one roof.

Among the different types of mobile phone accessories, the protective cases segment is estimated to account for a maximum market revenue share by 2026, owing to the fact that it helps protect the phone and is also a style statement. Demand for power banks is estimated to witness the highest growth rate by 2016, owing to the frequent power cuts that take place in some parts of Africa. In the price segment, the mid-priced accessories segment is estimated to increase at the highest growth rate during the forecast period, followed by low-priced accessories. Mid-priced accessories are affordable and are of a better quality with a longer life, hence consumers are likely to spend on mid-priced accessories than low-priced ones.

Of the chief regions in Africa (East Africa, West Africa, South Africa, and Rest of Africa), the Rest of Africa region is expected to be the largest revenue generator for mobile phone accessories by 2016, accounting for a revenue share of 44.1% by the end of 2016. The South Africa market segment in the Africa mobile phone accessories market was valued at US$ 595.5 Mn in 2015 and is expected to register a CAGR of 6.3% to reach US$ 1,157.2 Mn by 2026.

africa mobile phone accessories market_Image for preview analysis

Some popular vendors such as Case-Mate, Muvit, and Mozo Accessories are focusing on innovative ways to expand their customer base and thereby consolidate their position in the Africa mobile phone accessories market. Mobile phone accessories vendors are introducing different varieties of mobile phone accessories that reflect the culture of consumers in Africa in order to increase the popularity of their products.


1. Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology
4. Africa Mobile Phone Accessories Market Overview
4.1. Introduction
4.1.1. Market Definition
4.1.2. Market Taxonomy
4.2. Product Overview
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunity
4.3.4. Value & Volume Chain
4.4. Africa Mobile Phone Accessories Market Forecast, 2016–2026
4.4.1. GCC Mobile Phone Accessories Market Size Forecast
4.4.1.1. Y-o-Y Growth Projections
4.4.1.2. Absolute $ Opportunity
4.5. Africa Mobile Phone Accessories Market Trends
4.6. Africa Mobile Phone Accessories Market Snapshot (2015)
4.6.1. Market Overview By Region
4.6.2. Market Overview By Product Type
4.6.3. Market Overview By Distribution Channel
4.6.4. Market Overview By Price Range
5. Africa Mobile Phone Accessories Market Analysis, By Product Type
5.1. Introduction
5.1.1. Y-o-Y Growth Comparison, By Product Type
5.1.2. Basis Point Share (BPS) Analysis, By Product Type
5.2. Africa Mobile Phone Accessories Forecast By Product Type
5.2.1. Battery
5.2.1.1. Absolute $ Opportunity
5.2.1.2. Market Value & Volume Forecast, By Region
5.2.2. Charger
5.2.2.1. Absolute $ Opportunity
5.2.2.2. Market Value & Volume Forecast, By Region
5.2.3. Headphone & Earphone
5.2.3.1. Absolute $ Opportunity
5.2.3.2. Market Value & Volume Forecast, By Region
5.2.4. Memory Card
5.2.4.1. Absolute $ Opportunity
5.2.4.2. Market Value & Volume Forecast, By Region
5.2.5. Portable Speaker
5.2.5.1. Absolute $ Opportunity
5.2.5.2. Market Value & Volume Forecast, By Region
5.2.6. Power Bank
5.2.6.1. Absolute $ Opportunity
5.2.6.2. Market Value & Volume Forecast, By Region
5.2.7. Protective Case
5.2.7.1. Absolute $ Opportunity
5.2.7.2. Market Value & Volume Forecast, By Region
5.2.8. Other accessories (Scratch Guard, Screen Guard & Decorative Accessory)
5.2.8.1. Absolute $ Opportunity
5.2.8.2. Market Value & Volume Forecast, By Region
5.3. Africa Mobile Phone Accessories Market Attractiveness Analysis, By Product Type
5.4. Prominent Trends
6. Africa Mobile Phone Accessories Market Analysis, By Distribution Channel
6.1. Introduction
6.1.1. Y-o-Y Growth Comparison, By Distribution Channel
6.1.2. Basis Point Share (BPS) Analysis, By Distribution Channel
6.2. Africa Mobile Phone Accessories Market Forecast By Distribution Channel
6.2.1. Multi-brand Store
6.2.1.1. Organized Store
6.2.1.1.1. Absolute $ Opportunity
6.2.1.1.2. Market Value & Volume Forecast, By Region
6.2.1.2. Independent Store
6.2.1.2.1. Absolute $ Opportunity
6.2.1.2.2. Market Value & Volume Forecast, By Region
6.2.2. Single/Mono brand Store (Company-owned Store)
6.2.2.1. Absolute $ Opportunity
6.2.2.2. Market Value & Volume Forecast, By Region
6.2.3. Online Store
6.2.3.1. Absolute $ Opportunity
6.2.3.2. Market Value & Volume Forecast, By Region
6.3. Africa Mobile Phone Accessories Market Attractiveness Analysis, By Distribution Channel
6.4. Prominent Trends
7. Africa Mobile Phone Accessories Market Analysis, By Price Range
7.1. Introduction
7.1.1. Y-o-Y Growth Comparison, By Price Range
7.1.2. Basis Point Share (BPS) Analysis, By Price Range
7.2. Africa Mobile Phone Accessories Market Forecast By Price Range
7.2.1. Premium
7.2.1.1. Absolute $ Opportunity
7.2.1.2. Market Value & Volume Forecast, By Region
7.2.2. Mid
7.2.2.1. Absolute $ Opportunity
7.2.2.2. Market Value & Volume Forecast, By Region
7.2.3. Low
7.2.3.1. Absolute $ Opportunity
7.2.3.2. Market Value & Volume Forecast, By Region
7.3. Africa Mobile Phone Accessories Market Attractiveness Analysis, By Price Range
7.4. Prominent Trends
8. East Africa Mobile Phone Accessories Market Analysis
8.1. Introduction
8.1.1. Y-o-Y Growth Projections, By Country
8.1.2. Basis Point Share (BPS) Analysis, By Country
8.1.3. Key Trends
8.2. East Africa Mobile Phone Accessories Market Forecast
8.2.1. East Africa Mobile Phone Accessories Market Value & Volume Forecast By Product Type
8.2.1.1. Battery
8.2.1.2. Charger
8.2.1.3. Headphone & Earphone
8.2.1.4. Memory Card
8.2.1.5. Portable Speaker
8.2.1.6. Power Bank
8.2.1.7. Protective Case
8.2.1.8. Other Accessories (Scratch Guard, Screen Guard & Decorative Accessory)
8.2.2. East Africa Mobile Phone Accessories Market Value & Volume Forecast By Distribution Channel
8.2.2.1. Multi-brand Store
8.2.2.1.1. Organized Store
8.2.2.1.2. Independent Store
8.2.2.2. Single/Mono Brand Store (Company-owned Store)
8.2.2.3. Online Store
8.2.3. East Africa Arabia Mobile Phone Accessories Market Value & Volume Forecast By Price Range
8.2.3.1. Premium
8.2.3.2. Mid
8.2.3.3. Low
8.2.4. East Africa Mobile Phone Accessories Market Attractiveness Analysis
8.2.4.1. By Product Type
8.2.4.2. By Distribution Channel
8.2.4.3. By Price Range
8.2.5. Drivers & Restraints: Impact Analysis
9. West Africa Mobile Phone Accessories Market Analysis
9.1. Introduction
9.1.1. Y-o-Y Growth Projections, By Country
9.1.2. Basis Point Share (BPS) Analysis, By Country
9.1.3. Key Trends
9.2. West Africa Mobile Phone Accessories Market Forecast
9.2.1. West Africa Mobile Phone Accessories Market Value & Volume Forecast By Product Type
9.2.1.1. Battery
9.2.1.2. Charger
9.2.1.3. Headphone & Earphone
9.2.1.4. Memory Card
9.2.1.5. Portable Speaker
9.2.1.6. Power Bank
9.2.1.7. Protective Case
9.2.1.8. Other Accessories (Scratch Guard, Screen Guard & Decorative Accessory)
9.2.2. West Africa Mobile Phone Accessories Market Value & Volume Forecast By Distribution Channel
9.2.2.1. Multi-brand Store
9.2.2.1.1. Organized Store
9.2.2.1.2. Independent Store
9.2.2.2. Single/Mono Brand Store (Company-owned Store)
9.2.2.3. Online Store
9.2.3. West Africa Arabia Mobile Phone Accessories Market Value & Volume Forecast By Price Range
9.2.3.1. Premium
9.2.3.2. Mid
9.2.3.3. Low
9.2.4. West Africa Mobile Phone Accessories Market Attractiveness Analysis
9.2.4.1. By Product Type
9.2.4.2. By Distribution Channel
9.2.4.3. By Price Range
9.2.5. Drivers & Restraints: Impact Analysis
10. South Africa Mobile Phone Accessories Market Analysis
10.1. Introduction
10.1.1. Y-o-Y Growth Projections, By Country
10.1.2. Basis Point Share (BPS) Analysis, By Country
10.1.3. Key Trends
10.2. South Africa Mobile Phone Accessories Market Forecast
10.2.1. South Africa Mobile Phone Accessories Market Value & Volume Forecast By Product Type
10.2.1.1. Battery
10.2.1.2. Charger
10.2.1.3. Headphone & Earphone
10.2.1.4. Memory Card
10.2.1.5. Portable Speaker
10.2.1.6. Power Bank
10.2.1.7. Protective Case
10.2.1.8. Other Accessories (Scratch Guard, Screen Guard & Decorative Accessory)
10.2.2. South Africa Mobile Phone Accessories Market Value & Volume Forecast By Distribution Channel
10.2.2.1. Multi-brand Store
10.2.2.1.1. Organized Store
10.2.2.1.2. Independent Store
10.2.2.2. Single/Mono Brand Store (Company-owned Store)
10.2.2.3. Online Store
10.2.3. South Africa Arabia Mobile Phone Accessories Market Value & Volume Forecast By Price Range
10.2.3.1. Premium
10.2.3.2. Mid
10.2.3.3. Low
10.2.4. South Africa Mobile Phone Accessories Market Attractiveness Analysis
10.2.4.1. By Product Type
10.2.4.2. By Distribution Channel
10.2.4.3. By Price Range
10.2.5. Drivers & Restraints: Impact Analysis
11. Competition Landscape
11.1. Competition Dashboard (Top Mobile Phone Accessories Players)

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