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Men’s Underwear Market: Increasing Number of Metrosexual Men in the U.S. Anticipated to Fuel Revenue Growth of the Boxer Shorts Segment During the Forecast Period: U.S. Industry Analysis and Opportunity Assessment, 2016-2026

Men’s Underwear Market: Increasing Number of Metrosexual Men in the U.S. Anticipated to Fuel Revenue Growth of the Boxer Shorts Segment During the Forecast Period: U.S. Industry Analysis and Opportunity Assessment, 2016-2026

U.S. men’s underwear market is a multibillion dollar industry growing at a respectable rate

In terms of value, the U.S. men’s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end. Among all the variety of products available in the market, boxer shorts are anticipated to be the fastest growing segment during the assessment period of 2016-2026. Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.

Rising personal hygiene awareness along with increasing disposable income to contribute to the revenue growth of the U.S. men’s underwear market

Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men’s underwear market in the U.S. In addition, the spread of modern retail formats such as supermarkets, discount stores and pharmacy stores is resulting in increasing product visibility. Also, availability of a large variety of products related to intimate apparels for men at discounted rates is fuelling the online shopping trends for underwear in the U.S.

The U.S. men’s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market. Also, customers face difficulties buying underwear from brick-and-mortar stores due to lack of availability of the product of their choice. These may act as restraints in the growth of the U.S men’s underwear market.

Escalating demand for fashionable and trendy underwear is a factor foreseen to fuel demand for boxer shorts in the U.S. men’s underwear market during the forecast period

Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period. The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade. Rising number of metrosexual men in the U.S. is increasing consumer spending on fashion products, which is likely to boost demand for boxer shorts in the U.S.

A brief snapshot of boxer type underwear segment market numbers

In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016

By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period

The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016

In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016

By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period


1 U.S. Men’s Underwear Market Executive Summary
2 U.S. Men’s Underwear Market: Facts
3 Research Methodology
4 Assumptions & Acronyms Used
5 U.S. Men’s Underwear Market Overview
5.1. Introduction
5.1.1. Market Definition
5.1.2. Market Taxonomy
5.1.3. Men’s Underwear Evolution
5.2. The U.S Men’s Underwear Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunity
5.2.4. Trends
5.3. The U.S Men’s Underwear Market Snapshot (2015)
5.3.1. Market Share, By Category
5.3.2. Market Share, By Size
5.3.3. Market Share, By Age-Group
5.3.4. Market Share, By Distribution Channel
5.3.5 Market Share, By Price Range
5.3.6 Market Share, By Region
6 U.S Men’s Underwear Market Forecast, 2015–2026
6.1. Market Value and Volume Forecast
6.1.1. Y-o-Y Growth Projections
6.1.2. Absolute $ Opportunity
7 U.S Men’s Underwear Market Analysis, By Category
7.1. Introduction
7.1.1. Y-o-Y Growth Comparison, By Category
7.1.2. Basis Point Share (BPS) Analysis, By Category
7.2. Market Forecast, By Category
7.2.1. Regular Brief
7.2.1.1. Absolute $ Opportunity
7.2.1.2. Market Value and Volume Forecast
7.2.2. Boxer Brief
7.2.2.1. Absolute $ Opportunity
7.2.2.2. Market Value and Volume Forecast
7.2.3. Trunk
7.2.3.1. Absolute $ Opportunity
7.2.3.2. Market Value and Volume Forecast
7.2.4. Boxer Shorts
7.2.4.1. Absolute $ Opportunity
7.2.4.2. Market Value and Volume Forecast
7.3. Market Attractiveness, By Category
7.4. Prominent Trends
8 U.S Men’s Underwear Market Analysis, By Size
8.1. Introduction
8.1.1. Y-o-Y Growth Comparison, By Size
8.1.2. Basis Point Share (BPS) Analysis, By Size
8.2. Market Forecast, By Size
8.2.1. XS
8.2.1.1. Absolute $ Opportunity
8.2.1.2. Market Value and Volume Forecast
8.2.2. S
8.2.2.1. Absolute $ Opportunity
8.2.2.2 Market Value and Volume Forecast
8.2.3. M
8.2.3.1. Absolute $ Opportunity
8.2.3.2. Market Value and Volume Forecast
8.2.4. L
8.2.4.1. Absolute $ Opportunity
8.2.4.2. Market Value and Volume Forecast
8.2.5. XL
8.2.5.1. Absolute $ Opportunity
8.2.5.2. Market Value and Volume Forecast
8.2.6. XXL
8.2.6.1. Absolute $ Opportunity
8.2.6.2. Market Value and Volume Forecast
8.2.7. XXXL
8.2.7.1. Absolute $ Opportunity
8.2.7.2. Market Value and Volume Forecast
8.3. Market Attractiveness, By Size
8.4. Prominent Trends
9. U.S Men’s Underwear Market Analysis, By Price
9.1. Introduction
9.1.1. Y-o-Y Growth Comparison, By Price
9.1.2. Basis Point Share (BPS) Analysis, By Price
9.2. Market Forecast, By Price
9.2.1. Premium
9.2.1.1. Absolute $ Opportunity
9.2.1.2. Market Value and Volume Forecast
9.2.2. Mid
9.2.2.1. Absolute $ Opportunity
9.2.2.2. Market Value and Volume Forecast
9.2.3. Low
9.2.3.1. Absolute $ Opportunity
9.2.4.2. Market Value and Volume Forecast
9.3. Market Attractiveness, By Price
9.4. Prominent Trends
10. The U.S Men’s Underwear Market Analysis, By Age Group
10.1. Introduction
10.1.1. Y-o-Y Growth Comparison, By Age Group
10.1.2. Basis Point Share (BPS) Analysis, By Age Group
10.2. Market Forecast, By Age Group
10.2.1. Age Group 15–25
10.2.2. Age Group 26–35
10.2.2.1. Absolute $ Opportunity
10.2.2.2. Market Value and Volume Forecast
10.2.3. Age Group 36–45
10.2.3.1. Absolute $ Opportunity
10.2.3.2. Market Value and Volume Forecast
10.2.4. Age Group 46–55
10.2.4.1. Absolute $ Opportunity
10.2.4.2. Market Value and Volume Forecast
10.2.5. Age Group 56–65
10.2.5.1. Absolute $ Opportunity
10.2.5.2. Market Value and Volume Forecast
10.2.6. Age Group 65+
10.2.6.1. Absolute $ Opportunity
10.2.6.2. Market Value and Volume Forecast
10.3. Market Attractiveness, By Age Group
10.4. Prominent Trends
11. U.S Men’s Underwear Market Analysis, By Distribution Channel
11.1. Introduction
11.1.1.Y-o-Y Growth Comparison, By Distribution Channel
11.1.2.Basis Point Share (BPS) Analysis, By Distribution Channel
11.2. Market Forecast, By Distribution Channel
11.2.1.Pharmacy Store
11.2.1.1. Absolute $ Opportunity
11.2.1.2. Market Value and Volume Forecast
11.2.2.Mono-Brand Outlet
11.2.2.1. Absolute $ Opportunity
11.2.2.2. Market Value and Volume Forecast
11.2.3.Mass Merchant
11.2.3.1. Absolute $ Opportunity
11.2.3.2. Market Value and Volume Forecast
11.2.4.Online Store
11.2.4.1. Absolute $ Opportunity
11.2.4.2. Market Value and Volume Forecast
11.2.5.Others
11.2.5.1. Absolute $ Opportunity
11.2.5.2. Market Value and Volume Forecast
11.3. Market Attractiveness, By Distribution Channel
11.4. Prominent Trends
12. U.S Men’s Underwear Market Analysis, By Price Range
12.1. Introduction
12.1.1.Y-o-Y Growth Comparison, By Price Range
12.1.2.Basis Point Share (BPS) Analysis, By Price Range
12.2. Market Forecast, By Price Range
12.2.1.US$1-9
12.2.1.1. Absolute $ Opportunity
12.2.1.2. Market Value and Volume Forecast
12.2.2.US$10-19
12.2.2.1. Absolute $ Opportunity
12.2.2.2. Market Value and Volume Forecast
12.2.3.US$20-29
12.2.3.1. Absolute $ Opportunity
12.2.3.2. Market Value and Volume Forecast
12.2.4.US$30 and above
12.2.4.1. Absolute $ Opportunity
12.2.4.2. Market Value and Volume Forecast
12.3. Market Attractiveness, By Distribution Channel
12.4. Prominent Trends
13. U.S Men’s Underwear Market Analysis, By Region
13.1. Introduction
13.1.1.Y-o-Y Growth Comparison, By Region
13.1.2.Basis Point Share (BPS) Analysis, By Region
13.2. Market Forecast, By Region
13.2.1.Northeast
13.2.1.1. Absolute $ Opportunity
13.2.1.2. Market Value and Volume Forecast
13.2.2.Midwestern
13.2.2.1. Absolute $ Opportunity
13.2.2.2. Market Value and Volume Forecast
13.2.3.South
13.2.3.1. Absolute $ Opportunity
13.2.3.2. Market Value and Volume Forecast
13.2.4.West
13.2.4.1. Absolute $ Opportunity
13.2.4.2. Market Value and Volume Forecast
13.3. Market Attractiveness, By Region
13.4. Prominent Trends

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