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Heat Transfer Films Market: Textile Industry Secures Top Consumer Position: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

Heat Transfer Films Market: Textile Industry Secures Top Consumer Position: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

With growing demand for modern and heat protected fabric textures and prints, food and beverages, healthcare, personal care, and heat transfer films or vinyl has gained specific traction. Heat transfer vinyl refers to a specialty film that can be employed on certain fabrics such as cotton, polyester, and cotton-poly blend to imprint designs or logos on that particular material. The structure of heat transfer vinyl mainly comprises three basic components such as transfer film, release liner, and adhesive material. The transfer film is manufactured using polyurethane and polyvinyl chloride.

Textile industry to remain leading end user of heat transfer films in coming years

Opaque heat transfer films such as glossy, glitter, metallic, flock, and reflective are generally used in T-shirt printing. PET and PS are the most common materials utilized for the production of release liner. Heat presses are employed to apply heat transfer vinyl on any fabric material at approximately 3 to 4 bar of pressure and at 150 degree centigrade. Nylon and other textiles with a hydrophobic impregnation are not appropriate for heat transfer vinyl applications. Cotton and cotton blends textile and apparels are extensively printed using heat transfer films. This is owing to cotton and cotton-poly blends features such as breathable, easy to dye and smoothness compared to other fabric materials. Sportswear and women wear manufacturers are progressively adopting opaque, glossy & metallic heat transfer films for printing logos and graphics. Rising millennial demand for high graphics and quality printed t-shirts is expected to be the major driver influencing the demand for heat transfer films.

Promotional and marketing activities are likely to increase penetration of heat transfer films in the textile industry as well as other industries

The textile industry accounts for approximately over 95% of the heat transfer films market. Food and beverages, personal care, pharmaceuticals, automotive and the other end use industries are increasingly adopting heat transfer printing on their sales promotion devices like point of purchase displays and banners. Increasing competition in market has led to the growing sales promotional activity. Advertising is more expensive and less effective today for increasing sales because increased advertising content on audio and video media has led to a decline in consumer interest in advertising. Sales promotions create immediate positive impact on sales and can drive the impulse buying.

Heat transfer films are utilized for printing on sales promotional devices such as displays and banners. High graphics and creative design printing on displays and banners attracts the customers to test or buy the product. In comparison to digital flexography printing which is heavily used in printing of banners, heat transfer printing provides high clarity, glossy and eye-catching graphic. Several color shades and color combinations can be achieved through heat transfer printing. Food and beverages is the largest industry, which uses heat transfer films. Automotive and personal industries are expected to be expanding at a highest growth rate in the adoption of heat transfer films. Food and beverages, personal care, and other industries are cumulatively expected to create an attractive market opportunity for heat transfer films during the forecast period.


1. Executive Summary
A gist of the report, highlighting the key takeaways
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Wheel of Opportunity
2. Market Introduction
A definition of global heat transfer films and related market taxonomy
2.1. Market Definition
2.2. Market Taxonomy
3. Market Viewpoint
A comprehensive analysis on the interplay of the key factors influencing the global market
3.1. Value Chain
3.2. Porter’s Analysis
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Restraints
3.4. Opportunity Analysis
4. Global Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market
4.1. Market Volume Projection
4.2. Market Size and Y-o-Y Growth
4.3. Absolute $ Opportunity
5. Global Heat Transfer Films Market Analysis By Material Type
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market by material type
5.1. Introduction
5.1.1. Market Value Share Analysis By Material Type
5.1.2. Y-o-Y Growth Analysis By Material Type
5.2. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
5.2.1. PU/PU Blends
5.2.2. PVC
5.3. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
5.3.1. PU/PU Blends
5.3.2. PVC
5.4. Market Attractiveness Analysis By Material Type
6. Global Heat Transfer Films Market Analysis By Substrate Material
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market by substrate material
6.1. Introduction
6.1.1. Market Value Share Analysis By Substrate Material
6.1.2. Y-o-Y Growth Analysis By Substrate Material
6.2. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
6.2.1. Cotton
6.2.2. Polyester
6.2.3. Cotton-Poly Blends
6.2.4. Others
6.3. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
6.3.1. Cotton
6.3.2. Polyester
6.3.3. Cotton-Poly Blends
6.3.4. Others
6.4. Market Attractiveness Analysis By Substrate Material
7. Global Heat Transfer Films Market Analysis By Product Type
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market by film structure
7.1. Introduction
7.1.1. Market Value Share Analysis By Product Type
7.1.2. Y-o-Y Growth Analysis By Product Type
7.2. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
7.2.1. Opaque
7.2.2. Clear
7.2.3. Glossy & Met
7.2.4. Vented
7.3. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
7.3.1. Opaque
7.3.2. Clear
7.3.3. Glossy & Met
7.3.4. Vented
7.4. Market Attractiveness Analysis By Product Type
8. Global Heat Transfer Films Market Analysis By End-Use
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market by end use
8.1. Introduction
8.1.1. Market Value Share Analysis By Product Type
8.1.2. Y-o-Y Growth Analysis By Product Type
8.2. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
8.2.1. Textile
8.2.2. Food & Bev
8.2.3. Healthcare
8.2.4. Personal Care
8.2.5. Others
8.3. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
8.3.1. Textile
8.3.2. Food & Bev
8.3.3. Healthcare
8.3.4. Personal Care
8.3.5. Others
8.4. Market Attractiveness Analysis By End-Use
9. Global Heat Transfer Films Market Analysis By Region
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on global heat transfer films market by region
9.1. Introduction
9.1.1. Market Value Share Analysis By Region
9.1.2. Y-o-Y Growth Analysis By Region
9.2. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Region
9.2.1. North America
9.2.2. Latin America
9.2.3. Western Europe
9.2.4. Eastern Europe
9.2.5. MEA
9.2.6. Asia Pacific
9.2.7. Japan
9.3. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Region
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. MEA
9.3.6. Asia Pacific
9.3.7. Japan
9.4. Market Attractiveness Analysis By Region
9.5. Japan (Production, Consumption, Export, Import)
10. North America Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on North America heat transfer films market
10.1. Introduction
10.2. Regional Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
10.3.1. U.S.
10.3.2. Canada
10.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
10.4.1. U.S.
10.4.2. Canada
10.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
10.5.1. PU/PU Blends
10.5.2. PVC
10.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
10.6.1. PU/PU Blends
10.6.2. PVC
10.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
10.7.1. Cotton
10.7.2. Polyester
10.7.3. Cotton-Poly Blends
10.7.4. Others
10.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
10.8.1. Cotton
10.8.2. Polyester
10.8.3. Cotton-Poly Blends
10.8.4. Others
10.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
10.9.1. Opaque
10.9.2. Clear
10.9.3. Glossy & Met
10.9.4. Vented
10.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
10.10.1. Opaque
10.10.2. Clear
10.10.3. Glossy & Met
10.10.4. Vented
10.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
10.11.1. Textile
10.11.2. Food & Bev
10.11.3. Healthcare
10.11.4. Personal Care
10.11.5. Others
10.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
10.12.1. Textile
10.12.2. Food & Bev
10.12.3. Healthcare
10.12.4. Personal Care
10.12.5. Others
11. Latin America Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on Latin America heat transfer films market
11.1. Introduction
11.2. Regional Pricing Analysis
11.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
11.3.1. Brazil
11.3.2. Mexico
11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
11.4.1. Brazil
11.4.2. Mexico
11.4.3. Rest of Latin America
11.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
11.5.1. PU/PU Blends
11.5.2. PVC
11.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
11.6.1. PU/PU Blends
11.6.2. PVC
11.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
11.7.1. Cotton
11.7.2. Polyester
11.7.3. Cotton-Poly Blends
11.7.4. Others
11.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
11.8.1. Cotton
11.8.2. Polyester
11.8.3. Cotton-Poly Blends
11.8.4. Others
11.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
11.9.1. Opaque
11.9.2. Clear
11.9.3. Glossy & Met
11.9.4. Vented
11.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
11.10.1. Opaque
11.10.2. Clear
11.10.3. Glossy & Met
11.10.4. Vented
11.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
11.11.1. Textile
11.11.2. Food & Bev
11.11.3. Healthcare
11.11.4. Personal Care
11.11.5. Others
11.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
11.12.1. Textile
11.12.2. Food & Bev
11.12.3. Healthcare
11.12.4. Personal Care
11.12.5. Others
12. Western Europe Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on Western Europe heat transfer films market
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
12.3.1. Germany
12.3.2. Italy
12.3.3. France
12.3.4. Spain
12.3.5. U.K.
12.3.6. BENELUX
12.3.7. Rest of Western Europe
12.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
12.4.1. Germany
12.4.2. Italy
12.4.3. France
12.4.4. Spain
12.4.5. U.K.
12.4.6. BENELUX
12.4.7. Rest of Western Europe
12.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
12.5.1. PU/PU Blends
12.5.2. PVC
12.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
12.6.1. PU/PU Blends
12.6.2. PVC
12.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
12.7.1. Cotton
12.7.2. Polyester
12.7.3. Cotton-Poly Blends
12.7.4. Others
12.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
12.8.1. Cotton
12.8.2. Polyester
12.8.3. Cotton-Poly Blends
12.8.4. Others
12.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
12.9.1. Opaque
12.9.2. Clear
12.9.3. Glossy & Met
12.9.4. Vented
12.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
12.10.1. Opaque
12.10.2. Clear
12.10.3. Glossy & Met
12.10.4. Vented
12.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
12.11.1. Textile
12.11.2. Food & Bev
12.11.3. Healthcare
12.11.4. Personal Care
12.11.5. Others
12.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
12.12.1. Textile
12.12.2. Food & Bev
12.12.3. Healthcare
12.12.4. Personal Care
12.12.5. Others
13. Eastern Europe Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on Eastern Europe heat transfer films market
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
13.3.1. Russia
13.3.2. Poland
13.3.3. Ukraine
13.3.4. Rest of Eastern Europe
13.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
13.4.1. Russia
13.4.2. Poland
13.4.3. Ukraine
13.4.4. Rest of Eastern Europe
13.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
13.5.1. PU/PU Blends
13.5.2. PVC
13.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
13.6.1. PU/PU Blends
13.6.2. PVC
13.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
13.7.1. Cotton
13.7.2. Polyester
13.7.3. Cotton-Poly Blends
13.7.4. Others
13.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
13.8.1. Cotton
13.8.2. Polyester
13.8.3. Cotton-Poly Blends
13.8.4. Others
13.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
13.9.1. Opaque
13.9.2. Clear
13.9.3. Glossy & Met
13.9.4. Vented
13.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
13.10.1. Opaque
13.10.2. Clear
13.10.3. Glossy & Met
13.10.4. Vented
13.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
13.11.1. Textile
13.11.2. Food & Bev
13.11.3. Healthcare
13.11.4. Personal Care
13.11.5. Others
13.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
13.12.1. Textile
13.12.2. Food & Bev
13.12.3. Healthcare
13.12.4. Personal Care
13.12.5. Others
14. Middle East and Africa Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on MEA heat transfer films market
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
14.3.1. Northern Africa
14.3.2. GCC Countries
14.3.3. South Africa
14.3.4. Turkey
14.3.5. Rest of Middle East and Africa
14.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
14.4.1. Northern Africa
14.4.2. GCC Countries
14.4.3. South Africa
14.4.4. Turkey
14.4.5. Rest of Middle East and Africa
14.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
14.5.1. PU/PU Blends
14.5.2. PVC
14.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
14.6.1. PU/PU Blends
14.6.2. PVC
14.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
14.7.1. Cotton
14.7.2. Polyester
14.7.3. Cotton-Poly Blends
14.7.4. Others
14.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
14.8.1. Cotton
14.8.2. Polyester
14.8.3. Cotton-Poly Blends
14.8.4. Others
14.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
14.9.1. Opaque
14.9.2. Clear
14.9.3. Glossy & Met
14.9.4. Vented
14.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
14.10.1. Opaque
14.10.2. Clear
14.10.3. Glossy & Met
14.10.4. Vented
14.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
14.11.1. Textile
14.11.2. Food & Bev
14.11.3. Healthcare
14.11.4. Personal Care
14.11.5. Others
14.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
14.12.1. Textile
14.12.2. Food & Bev
14.12.3. Healthcare
14.12.4. Personal Care
14.12.5. Others
15. Asia Pacific Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on Asia Pacific heat transfer films market
15.1. Introduction
15.2. Regional Pricing Analysis
15.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Country
15.3.1. China
15.3.2. India
15.3.3. ASEAN
15.3.4. Australia and New Zealand
15.3.5. Rest of APEJ
15.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Country
15.4.1. China
15.4.2. India
15.4.3. ASEAN
15.4.4. Australia and New Zealand
15.4.5. Rest of APEJ
15.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
15.5.1. PU/PU Blends
15.5.2. PVC
15.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
15.6.1. PU/PU Blends
15.6.2. PVC
15.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
15.7.1. Cotton
15.7.2. Polyester
15.7.3. Cotton-Poly Blends
15.7.4. Others
15.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
15.8.1. Cotton
15.8.2. Polyester
15.8.3. Cotton-Poly Blends
15.8.4. Others
15.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
15.9.1. Opaque
15.9.2. Clear
15.9.3. Glossy & Met
15.9.4. Vented
15.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
15.10.1. Opaque
15.10.2. Clear
15.10.3. Glossy & Met
15.10.4. Vented
15.11. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
15.11.1. Textile
15.11.2. Food & Bev
15.11.3. Healthcare
15.11.4. Personal Care
15.11.5. Others
15.11.6. Others
15.12. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
15.12.1. Textile
15.12.2. Food & Bev
15.12.3. Healthcare
15.12.4. Personal Care
15.12.5. Others
16. Japan Heat Transfer Films Market Analysis
This section contains comprehensive revenue (US$ Mn) and volume (Sq. m) analysis on Japan heat transfer films market
16.1. Introduction
16.2. Regional Pricing Analysis
16.3. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Material Type
16.3.1. PU/PU Blends
16.3.2. PVC
16.4. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Material Type
16.4.1. PU/PU Blends
16.4.2. PVC
16.5. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Substrate Material
16.5.1. Cotton
16.5.2. Polyester
16.5.3. Cotton-Poly Blends
16.5.4. Others
16.6. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Substrate Material
16.6.1. Cotton
16.6.2. Polyester
16.6.3. Cotton-Poly Blends
16.6.4. Others
16.7. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By Product Type
16.7.1. Cans
16.7.1.1. Necked In
16.7.1.2. Shaped Wall
16.7.1.3. Straight Wall
16.7.2. Others (Bottles)
16.8. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By Product Type
16.8.1. Cans
16.8.1.1. Necked In
16.8.1.2. Shaped Wall
16.8.1.3. Straight Wall
16.8.2. Others (Bottles)
16.9. Historical Market Size (US$ Mn) and Volume (Sq. m) Analysis 2013-2017 By End-Use
16.9.1. Textile
16.9.2. Food & Bev
16.9.3. Healthcare
16.9.4. Personal Care
16.9.5. Others
16.10. Current Market Size (US$ Mn) and Volume (Sq. m) Forecast 2018-2028 By End-Use
16.10.1. Textile
16.10.2. Food & Bev
16.10.3. Healthcare

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