Market Research Logo

Enterprise A2P SMS Market: Organizations in African Countries to Increase Deployment in the Coming Years: Global Industry Analysis (2013 -2017) & Opportunity Assessment (2018 - 2028)

Enterprise A2P SMS Market: Organizations in African Countries to Increase Deployment in the Coming Years: Global Industry Analysis (2013 -2017) & Opportunity Assessment (2018 - 2028)

Global rules and regulations have drastically impacted the demand for and adoption of enterprise A2P SMS. For instance, In July 2014, Canada’s Anti-Spam Law (CASL) was imposed on bulk SMS providers for a three-year transition period. This law dictates that administrative authorities need to obtain the necessary user permissions before sending any Commercial Electronic Message (CEM) including instant messages and text messages in Canada.

Another case in point can be witnessed in numerous countries in the Middle East, including the UAE and Saudi Arabia, where messages are comprehensively filtered by network operators. In several circumstances, even legitimate enterprise A2P SMSes are blocked. Therefore, cheap signalling/roaming links do not deliver well, especially for high value content such as delivery of password or alerts.

North America is expected to lead the global market in the long run owing to the prevalence of numerous leading players

North America has observed steady telecom subscriber evolution and quick adoption of 4G smartphones, while maintaining an upward revenue trend in the last couple of years. The A2P SMS market in North America is governed by a wide range of dynamics such as the presence of leading players, increasing demand for A2P messaging platforms largely by financial institutions and banks, and rising number of enterprises swiftly moving from a desktop-first to a mobile-first strategy. Major banks such as Bank of America, JP Morgan Chase, Citi Group, Bank of New York Mellon and HSBC Bank USA make use of A2P SMS for customer relationship management services.

Enhancement in end-user involvement and the endowment of a reliable and secure operator channel are the basic factors responsible for growth of the market in this region. Key players in the A2P SMS market in North America include mblox, Inc., Syniverse Technologies, LLC, and Ogangi Corporation. A2P SMS for interactive services is also gaining traction in the North America market – interactive services make use of A2P SMS technology for voting, election, and donations. For instance, TV shows such as American Idol use A2P messaging services for public vote confirmation of their contestants.

SEA and Western Europe are expected to have a neck-on-neck competition

E-commerce and banking are the two major areas that have a pivotal impact on the growth of the market in the SEA region. CRM applications incorporate billing and transactional messages. Growth of e-commerce and banking sectors in the region plays a major role in revenue growth of CRM applications. The e-commerce sector currently caters to all the leading end-use sectors, including tourism, transport, hospitality, healthcare, and entertainment. E-commerce penetration is surging rapidly in the region and is further estimated to fuel the growth of the regional enterprise A2P SMS market. SMS is the most convenient way to carry out promotional activities to reach the masses in this region.

SEA has recently been witnessing a vast number of changes in the deployment of enterprise A2P SMS with new collaborations and innovations. For instance, in November 2017, leading communications platform provider Infobip Limited announced the provision of four billion A2P SMS on a monthly basis across India – accounting for almost 30 percent of all A2P SMS traffic in the region. Infobip has witnessed an upsurge in demand for A2P SMS owing to the deployment of the technology by enterprises in the finance and retail sectors. Other regions such as Western Europe and China are also striving to catch up in the game with the deployment of enterprise A2P SMS across diverse industry sectors.


1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
2.2.1. Usage of A2P SMS in various sectors
2.3. Market Snapshot
3. Market Background
3.1. Porter’s Analysis
3.2. Macro-Economic Factors
3.3. Forecast Factors – Relevance & Impact
3.4. Value Chain
3.5. Global Regulations
3.6. Market Dynamics
3.6.1. Drivers
3.6.2. Restraints
3.6.3. Opportunity Analysis
4. Market Forecast
4.1. Market Size Projections
4.1.1. Y-o-Y Projections
4.1.2. Absolute $ Opportunity Analysis
5. Global Enterprise A2P SMS Market Analysis By Tool
5.1. Introduction
5.1.1. Market Value Share Analysis By Tool
5.1.2. Y-o-Y Growth Analysis By Tool
5.2. Historical Market Size (US$ Mn) Analysis By Tool, 2013–2017
5.3. Current Market Size (US$ Mn) Forecast By Tool, 2018–2028
5.3.1. Cloud API Messaging Platforms
5.3.2. Traditional & Managed Messaging Services
5.4. Market Attractiveness Analysis By Tool
6. Global Enterprise A2P SMS Market Analysis By Application
6.1. Introduction
6.1.1. Market Value Share Analysis By Application
6.1.2. Y-o-Y Growth Analysis By Application
6.2. Historical Market Size (US$ Mn) Analysis By Application, 2013–2017
6.3. Current Market Size (US$ Mn) Forecast By Application, 2018–2028
6.3.1. Pushed Content Services
6.3.2. Interactive Services
6.3.3. Promotional Campaigns
6.3.4. Customer Relationship Management (CRM) Services
6.3.5. Others
6.4. Market Attractiveness Analysis By Application
7. Global Enterprise A2P SMS Market Analysis By End User
7.1. Introduction
7.1.1. Market Value Share Analysis By End User
7.1.2. Y-o-Y Growth Analysis By End User
7.2. Historical Market Size (US$ Mn) Analysis By End User, 2013–2017
7.3. Current Market Size (US$ Mn) Forecast By End User, 2018–2028
7.3.1. BFSI
7.3.2. Gaming
7.3.3. Travel & Transport
7.3.4. Health & Hospitality
7.3.5. Retail
7.3.6. Others
7.4. Market Attractiveness Analysis By End User
8. Global Enterprise A2P SMS Market Analysis By Region
8.1. Introduction
8.1.1. Market Value Share Analysis By Region
8.1.2. Y-o-Y Growth Analysis By Region
8.2. Historical Market Size (US$ Mn) Analysis by Region, 2013-2017
8.3. Current Market Size (US$ Mn) Forecast By Region, 2018–2028
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South East Asia & Pacific
8.3.6. China
8.3.7. Japan
8.3.8. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Enterprise A2P SMS Market Analysis
9.1. Introduction
9.2. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
9.3. Current Market Size (US$ Mn) Forecast By Market Segments, 2018–2028
9.3.1. By Country
9.3.1.1. U.S.
9.3.1.2. Canada
9.3.2. By Tool
9.3.3. By Application
9.3.4. By End User
9.4. Market Attractiveness Analysis
9.4.1. By Country
9.4.2. By Tool
9.4.3. By Application
9.4.4. By End User
9.5. Market Trends
9.6. Key Market Participants – Intensity Mapping
9.7. Drivers and Restraints – Impact Analysis
10. Latin America Enterprise A2P SMS Market Analysis
10.1. Introduction
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
10.4. Current Market Size (US$ Mn) and Forecast By Market Segments, 2018–2028
10.4.1. By Country
10.4.1.1. Brazil
10.4.1.2. Mexico
10.4.1.3. Rest of Latin America
10.4.2. By Tool
10.4.3. By Application
10.4.4. By End User
10.5. Market Attractiveness Analysis
10.5.1. By Country
10.5.2. By Tool
10.5.3. By Application
10.5.4. By End User
10.6. Market Trends
10.7. Key Market Participants – Intensity Mapping
10.8. Drivers and Restraints – Impact Analysis
11. Western Europe Enterprise A2P SMS Market Analysis
11.1. Introduction
11.2. Pricing Analysis
11.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
11.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
11.4.1. By Country
11.4.1.1. Germany
11.4.1.2. Italy
11.4.1.3. France
11.4.1.4. U.K.
11.4.1.5. Spain
11.4.1.6. BENELUX
11.4.1.7. Nordic
11.4.1.8. Rest of Western Europe
11.4.2. By Tool
11.4.3. By Application
11.4.4. By End User
11.5. Market Attractiveness Analysis
11.5.1. By Country
11.5.2. By Tool
11.5.3. By Application
11.5.4. By End User
11.6. Market Trends
11.7. Key Market Participants – Intensity Mapping
11.8. Drivers and Restraints – Impact Analysis
12. Eastern Europe Enterprise A2P SMS Market Analysis
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
12.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
12.4.1. By Country
12.4.1.1. Russia
12.4.1.2. Poland
12.4.1.3. Rest of Eastern Europe
12.4.2. By Tool
12.4.3. By Application
12.4.4. By End User
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Tool
12.5.3. By Application
12.5.4. By End User
12.6. Market Trends
12.7. Key Market Participants – Intensity Mapping
12.8. Drivers and Restraints – Impact Analysis
13. South East Asia & Others of Asia Pacific Enterprise A2P SMS Market Analysis
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
13.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
13.4.1. By Country
13.4.1.1. India
13.4.1.2. ASEAN
13.4.1.3. Australia & New Zealand
13.4.1.4. Rest of SEA & Others of Asia Pacific
13.4.2. By Tool
13.4.3. By Application
13.4.4. By End User
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Tool
13.5.3. By Application
13.5.4. By End User
13.6. Market Trends
13.7. Key Market Participants – Intensity Mapping
13.8. Drivers and Restraints – Impact Analysis
14. China Enterprise A2P SMS Market Analysis
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
14.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
14.4.1. By Tool
14.4.2. By Application
14.4.3. By End User
14.5. Market Attractiveness Analysis
14.5.1. By Tool
14.5.2. By Application
14.5.3. By End User
14.6. Market Trends
14.7. Key Market Participants – Intensity Mapping
14.8. Drivers and Restraints – Impact Analysis
15. Japan Enterprise A2P SMS Market Analysis
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
15.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
15.4.1. By Tool
15.4.2. By Application
15.4.3. By End User
15.5. Market Attractiveness Analysis
15.5.1. By Tool
15.5.2. By Application
15.5.3. By End User
15.6. Market Trends
15.7. Key Market Participants – Intensity Mapping
15.8. Drivers and Restraints – Impact Analysis
16. Middle East and Africa Enterprise A2P SMS Market Analysis
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) Analysis by Market Segments, 2013-2017
16.4. Current Market Size (US$ Mn) and Forecast by Market Segments, 2018–2028
16.4.1. By Country
16.4.1.1. GCC Countries
16.4.1.2. North Africa
16.4.1.3. South Africa
16.4.1.4. Rest of MEA
16.4.2. By Tool
16.4.3. By Application
16.4.4. By End User
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Tool
16.5.3. By Application
16.5.4. By End User
16.6. Market Trends
16.7. Key Market Participants – Intensity Mapping
16.8. Drivers and Restraints – Impact Analysis
17. Market Structure Analysis
17.1. Market Analysis by Tier of Companies
17.1.1. By Large, Medium and Small
17.2. Market Concentration
17.2.1. By Top 5 and by Top 10
17.3. Market Share Analysis of Top 10 Players
17.4. Technology Roadmap
18. Competition Analysis
18.1. Competition Developments
18.2. Competition Dashboard
18.3. Deals & Contracts
18.4. Competition Deep Dive
18.4.1. OpenMarket Inc.
18.4.2. CLX Communications AB
18.4.3. Nexmo Inc.
18.4.4. Infobip Limited
18.4.5. Twilio Inc.
18.4.6. Mahindra Comviva
18.4.7. Tata Communications
18.4.8. Fortytwo Telecom AB
18.4.9. AMD Telecom S.A.
18.4.10. Syniverse Holdings Inc.
19. Research Methodology
20. Assumptions & Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report