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Digital Out-of-Home Market: Revenue to Grow at a CAGR of 11% During 2018–2028 Driven by Increase in Adoption of Interactive Digital Technologies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Digital Out-of-Home Market: Revenue to Grow at a CAGR of 11% During 2018–2028 Driven by Increase in Adoption of Interactive Digital Technologies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Report Synopsis

Future Market Insights (FMI) offers a 10-year forecast for the global digital-out-of-home market between 2018 and 2028. In terms of value, the market is expected to register a CAGR of 11.0% during the forecast period. This study demonstrates the digital-out-of-home market dynamics and trends globally across eight regions: North America, Latin America, Western Europe, Eastern Europe, SEA & others in Asia Pacific, Japan, China and MEA, which influence the current nature and future status of the digital-out-of-home market over the forecast period.

Report Description

The digital-out-of-home research report provides a detailed analysis of the digital-out-of-home market and offers insights on the various factors driving the popularity of digital-out-of-home and its features. The digital-out-of-home report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The digital-out-of-home market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The digital-out-of-home report segregates the market based on the platform and industries across different regions globally.

The digital-out-of-home market is anticipated to witness moderate revenue growth during the forecast period owing to an increase in the adoption of interactive technologies such as audience analytics, face tracking, recognition software and increased penetration of smartphones.

The digital-out-of-home report starts with an overview of the digital-out-of-home market in terms of value. In addition, this section includes an analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the digital-out-of-home market. The global digital-out-of-home market is segmented on the basis of platform, industry and region.

On the basis of platform, the digital-out-of-home market is segmented into Digital Billboards (DBB) & Signages and Digital Place-Based Networks (DPN). On the basis of industry, the digital-out-of-home market is segmented into retail, corporate & government, healthcare, hospitality, transportation, entertainment, BFSI, education and others.

A detailed analysis has been provided for every segment of the digital-out-of-home market in terms of market size analysis for the digital-out-of-home market across the different regions. This section provides a detailed analysis that covers the key trends in the global digital-out-of-home market.

The next section in the digital-out-of-home market highlights a detailed analysis of the digital-out-of-home market across various countries in the region. It provides a market outlook for 2018–2028 and sets the forecast within the context of the digital-out-of-home market, which includes latest technological developments as well as offerings in the market. This study discusses the key trends within countries contributing to growth of the market as well as analyses degree at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Western Europe (Germany , France, UK, Italy, Spain, Benelux & Rest of Western Europe), Eastern Europe (Russia, Poland & Rest of Eastern Europe), SEA and others in Asia Pacific (India, Australia & New Zealand, ASEAN & Rest of SEA), Japan, China and MEA (GCC Countries, Turkey, South Africa, North Africa & Rest of MEA). This report evaluates the present scenario and the growth prospects of the digital-out-of-home market across various regions globally for the period 2018 –2028. We have considered 2017 as the base year and provided data for the remaining 12 months.

To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the digital-out-of-home market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.

As previously highlighted, the global digital-out-of-home market is split into a number of segments. All segments in terms of platform, industry and different regions are analysed in terms of basis points to understand the relative contributions of an individual segment to market growth. This detailed level of information is important for the identification of various key trends of the global digital-out-of-home market.

Another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global digital-out-of-home market.

In the final section of the report, we have included a competitive landscape to provide clients a dashboard view based on the categories of providers in the value chain, their presence in the digital-out-of-home portfolio and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key digital-out-of-home providers specific to a market segment in the digital-out-of-home supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of digital-out-of-home providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the digital-out-of-home market space. Some of the key competitors covered in the digital-out-of-home market include JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.

Key Segments Covered in Digital-Out-of-Home Market

Platform

Digital Billboard & Signage (DBB)

Digital Place-based Networks (DPN)

Industry

Retail

Corporate & Government

Healthcare

Hospitality

Transportation

Entertainment

BFSI

Education

Others

Key Regions covered:

North America

U.S.

Canada

Latin America

Brazil

Mexico

Rest of Latin America

Western Europe

Germany

France

U.K.

Spain

Italy

Benelux

Rest of Western Europe

Eastern Europe

Russia

Poland

Rest of Eastern Europe

SEA and other of APAC

India

Australia & New Zealand

ASEAN

Rest of APAC

Japan

China

MEA

GCC Countries

Turkey

South Africa

North Africa

Rest of MEA


1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.1.1. DOOH Formats
2.2. Market Taxonomy
2.3. Market Snapshot
3. Market Background
3.1. Macro-Economic Factors
3.2. Forecast Factors – Relevance & Impact
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.5. Opportunity Analysis
4. Market Forecast
4.1. Market Size and Y-o-Y Growth
4.2. Absolute $ Opportunity
5. Global Digital-Out-of-Home Market Analysis By Platform
5.1. Introduction
5.1.1. Market Value Share Analysis By Platform
5.1.2. Y-o-Y Growth Analysis By Platform
5.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Platform
5.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Platform
5.3.1. Digital Billboard & Signage (DBB)
5.3.2. Digital Place-based Networks (DPN)
5.4. Market Attractiveness Analysis By Platform
6. Global Digital-Out-of-Home Market Analysis By Industry
6.1. Introduction
6.1.1. Market Value Share Analysis By Industry
6.1.2. Y-o-Y Growth Analysis By Industry
6.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Industry
6.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Industry
6.3.1. Retail
6.3.2. Corporate & Government
6.3.3. Healthcare
6.3.4. Hospitality
6.3.5. Transportation
6.3.6. Entertainment
6.3.7. BFSI
6.3.8. Education
6.3.9. Others
6.4. Market Attractiveness Analysis By Industry
7. Global Digital-Out-of-Home Market Analysis By Region
7.1. Introduction
7.1.1. Market Value Share Analysis By Region
7.1.2. Y-o-Y Growth Analysis By Region
7.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Region
7.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South East Asia and Others of Asia Pacific
7.3.6. China
7.3.7. Japan
7.3.8. Middle East & Africa (MEA)
7.4. Market Attractiveness Analysis By Region
8. North America Digital-Out-of-Home Market Analysis
8.1. Introduction
8.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
8.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018–2028
8.3.1. By Country
8.3.1.1. U.S.
8.3.1.2. Canada
8.3.2. By Platform
8.3.3. By Industry
8.4. Market Attractiveness Analysis
8.4.1. By Country
8.4.2. By Platform
8.4.3. By Industry
8.5. Market Trends
8.6. Key Market Participants – Intensity Mapping
8.7. Drivers and Restraints – Impact Analysis
9. Latin America Digital-Out-of-Home Market Analysis
9.1. Introduction
9.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
9.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018–2028
9.3.1. By Country
9.3.1.1. Brazil
9.3.1.2. Mexico
9.3.1.3. Rest of Latin America
9.3.2. By Platform
9.3.3. By Industry
9.4. Market Attractiveness Analysis
9.4.1. By Country
9.4.2. By Platform
9.4.3. By Industry
9.5. By Vertical Market Trends
9.6. Key Market Participants – Intensity Mapping
9.7. Drivers and Restraints – Impact Analysis
10. Western Europe Digital-Out-of-Home Market Analysis
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
10.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
10.3.1. By Country
10.3.1.1. Germany
10.3.1.2. Italy
10.3.1.3. France
10.3.1.4. Spain
10.3.1.5. U.K.
10.3.1.6. BENELUX
10.3.1.7. Rest of Western Europe
10.3.2. By Platform
10.3.3. By Industry
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Platform
10.4.3. By Industry
10.5. Market Trends
10.6. Key Market Participants – Intensity Mapping
10.7. Drivers and Restraints – Impact Analysis
11. Eastern Europe Digital-Out-of-Home Market Analysis
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
11.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
11.3.1. By Country
11.3.1.1. Russia
11.3.1.2. Poland
11.3.1.3. Rest of Eastern Europe
11.3.2. By Country
11.3.3. By Platform
11.3.4. By Industry
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Platform
11.4.3. By Industry
11.5. Market Trends
11.6. Key Market Participants – Intensity Mapping
11.7. Drivers and Restraints – Impact Analysis
12. South East Asia and Others of Asia Pacific Digital-Out-of-Home Market Analysis
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
12.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
12.3.1. By Country
12.3.1.1. India
12.3.1.2. ASEAN
12.3.1.3. Australia and New Zealand
12.3.1.4. Rest of SEA and Others of APAC
12.3.2. By Platform
12.3.3. By Industry
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Platform
12.4.3. By Industry
12.5. Market Trends
12.6. Key Market Participants – Intensity Mapping
12.7. Drivers and Restraints – Impact Analysis
13. China Digital-Out-of-Home Market Analysis
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
13.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
13.3.1. By Platform
13.3.2. By Industry
13.4. Market Attractiveness Analysis
13.4.1. By Platform
13.4.2. By Industry
13.5. Market Trends
13.6. Key Market Participants – Intensity Mapping
13.7. Drivers and Restraints – Impact Analysis
14. Japan Digital-Out-of-Home Market Analysis
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
14.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
14.3.1. By Platform
14.3.2. By Industry
14.4. Market Attractiveness Analysis
14.4.1. By Platform
14.4.2. By Industry
14.5. Market Trends
14.6. Key Market Participants – Intensity Mapping
14.7. Drivers and Restraints – Impact Analysis
15. Middle East and Africa Digital-Out-of-Home Market Analysis
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017
15.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028
15.3.1. By Country
15.3.1.1. Northern Africa
15.3.1.2. GCC Countries
15.3.1.3. South Africa
15.3.1.4. Turkey
15.3.1.5. Rest of Middle East and Africa
15.3.2. By Platform
15.3.3. By Industry
15.4. Market Attractiveness Analysis
15.4.1. By Platform
15.4.2. By Industry
15.5. Market Trends
15.6. Key Market Participants – Intensity Mapping
15.7. Drivers and Restraints – Impact Analysis
16. Market Structure Analysis
16.1. Market Analysis by Tier of Companies
16.1.1. By Large, Medium and Small
16.2. Market Concentration
16.3. Market Share Analysis of Top Players
17. Competition Analysis
17.1. Competition Dashboard
17.2. Competition Developments
17.3. Competition Deep Dive
17.3.1. JCDecaux
17.3.1.1. Overview
17.3.1.2. Product Portfolio
17.3.1.3. Sales Footprint
17.3.1.4. Strategy
17.3.1.4.1. Marketing Strategy
17.3.1.4.2. Product Strategy
17.3.1.4.3. Channel Strategy
17.3.2. Lamar Advertising Company
17.3.3. Clear Channel Outdoor
17.3.4. oOh!Media Ltd.
17.3.5. Ströer SE & Co. KGaA
17.3.6. Outfront Media, Inc.
17.3.7. APN Outdoor Group Ltd.
17.3.8. Focus Media Co. Ltd.
17.3.9. Exterion Media Group
17.3.10. BroadSign International LLC
17.3.11. Asiaray Media Group Ltd.
18. Research Methodology

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