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Decorative Paints Market: APEJ Projected to Account for the Largest Market Value Share Throughout the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2026

Decorative Paints Market: APEJ Projected to Account for the Largest Market Value Share Throughout the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2026

Decorative paints are liquids, mixtures, or composites which, when applied on surfaces, get converted into a thin film or layer. Decorative paints play an important role in the construction and architecture sector, where they are used to embellish the interiors as well as exteriors of buildings with various finishes such as matte finish, eggshell and satin, gloss and semi-gloss, etc. The functionality of decorative paints differs significantly depending upon the prevailing climatic conditions. Revenue from the sales of decorative paints worldwide is estimated to be valued at US$ 42.9 Bn by 2016 end and the global decorative paints market is estimated to register a CAGR of 5.3% during the forecast period 2016–2026.

Changing consumer demands and rapid development of commercial and residential buildings expected to boost market growth

A rapid growth in urbanisation along with a high standard of living and increasing customer preferences for depicting an architectural touch in residential buildings has boosted the demand for decorative paints in the last few years. A rising number of commercial buildings and rocketing construction of skyscrapers is further expected to push the demand for decorative paints in the coming years. Manufacturers are producing paints that can be used on multiple substrates such as cement walls, wood, glass, tiles, composites, etc. with robust physical and chemical properties, providing consumers the freedom to use paints as per their suitability. This, in turn, is expected to boost the growth of the global decorative paints market over the forecast period. However, the threat of product substitution is expected to be a restraint to the global decorative paints market and use of nanotechnology based powder paints and coatings is expected to pose significant challenges to traditional decorative paints manufacturers globally.

Introduction of intelligent paints for controlling temperature and heat transfer in varied geographical and climatic conditions around the world is emerging as a major trend in the global decorative paints market. Also, the need to decrease the hazardous impact of solvent based paints on the environment across the globe is pushing manufacturers and consumers to go for water based paints that emit lower Volatile Emission Control (VOC) as compared to solvent based paints.

Market segmentation

By Product Type

By Formulations

By Price

By Application

By Sales Channel

By Region

Water Based Paints

Solvent Based Paints

Emulsions

Distemper

Premium Range

Medium Range

Distemper range

Interior

Exterior

Offline Store

Online Store

North America

Latin America

Western Europe

Eastern Europe

Asia Pacific Excluding Japan

Japan

Middle East & Africa

Water Based Paints product type segment expected to account for maximum revenue share of the global decorative paints market

The water based decorative paints segment is estimated to account for a large revenue share of 85.7% in the global decorative paints market by 2016 end, registering a healthy CAGR of 5.6% over the forecast period. Demand for water based decorative paints is expected to remain high due to their environment friendly nature as water based paints reduce VOC by 40% - 80%.

Emulsions formulations segment estimated to hold maximum revenue share of the global decorative paints market

The emulsions segment is anticipated to account for 81.5% revenue share of the global decorative paints market by the end of 2016, witnessing a CAGR of 5.4% over the forecast period. Owing to their acrylic nature, a significant demand for emulsion paints comes from the retail and commercial sectors.

Premium Range price segment estimated to register a relatively high CAGR during the forecast period

The premium range segment is anticipated to register a value CAGR of 5.5% by 2026. The medium range segment is estimated to hold approximately half of the total revenue share of the global decorative paints market and is expected to register a CAGR of 5.3% during the forecast period. Demand for premium range paints is mainly in interior applications while medium range paints are in demand in both interior and exterior applications.

Offline Store sales channel segment expected to hold maximum revenue share by 2016

The offline store segment includes both multi-brand stores and company owned outlets whereas the online segment includes facilities where sales are done with the help of the internet. The offline segment is estimated to hold a disproportionately large share of 94.9% in terms of revenue by 2016 end. The market share of the online segment is small and is limited to the developed regions of North America and Western Europe.

Interior application segment expected to create high incremental $ opportunity between 2016 and 2026

The interior segment is estimated to hold 76.2% market share in terms of revenue by 2016 end and is expected to register a CAGR of 5.5% over the forecast period. The exterior segment is estimated to be pegged at 5,663 KT by 2016 end in volume terms, registering a volume CAGR of 3.4%.

APEJ projected to account for the largest market value share throughout the forecast period

With China as a major contributor of regional growth, the APEJ region is expected to dominate the global decorative paints market in terms of revenue with 28.2% share by 2016 end. North America and Latin America are estimated to collectively account for a market value share of 24.1% by the end of 2016. Supported by a healthy rebound in the construction industry, the North America decorative paints market is expected to show good signs of growth through 2026.

decorative paints market_Image for preview analysis

Top market players are focussing on enhancing their product portfolio through structured R&D initiatives

Akzo Nobel N.V, The Sherwin-Williams Company, PPG Industries Inc., Asian Paints, Nipsea Group (Nippon Paints), BASF SE, The Valspar Corporation, Berger Paints India Limited, Kansai Paint Co. Ltd., RPM International Inc., and Jotun are some of the leading players operating in the global decorative paints market. Top companies are investing heavily in new manufacturing facilities and are collaborating with big international players to increase sales and retain their strategic position in the global decorative paints market.


1. Executive Summary
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
2.3. Parent / Associated Market Overview
3. Global Decorative Paints Market Analysis Scenario
3.1. Pricing Analysis
3.1.1. Pricing Assumptions
3.1.2. Price Projections Per Region
3.2. Market Size (US$ Mn) and Forecast
3.2.1. Market Size and Y-o-Y Growth
3.2.2. Absolute $ Opportunity
3.3. Market Overview
3.3.1. Value Chain
3.3.2. Profitability Margins
3.3.3. List of Active Participants
3.3.3.1. Raw Material
3.3.3.2. Manufacturers
3.3.3.3. Distributors / Retailers
4. Market Dynamics
4.1. Drivers
4.1.1. Supply Side
4.1.2. Demand Side
4.2. Restraints
4.3. Opportunity
4.4. Forecast Factors – Relevance and Impact
5. Global Decorative Paints Market Analysis and Forecast, By Type
5.1. Introduction
5.1.1. Basis Point Share (BPS) Analysis By Type
5.1.2. Y-o-Y Growth Projections By Type
5.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Type
5.2.1. Water Based Decorative Paints
5.2.2. Solvent Based Decorative Paints
5.3. Market Attractiveness Analysis By Type
5.4. Prominent Trends
6. Global Decorative Paints Market Analysis and Forecast, By Formulation
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis By Formulation
6.1.2. Y-o-Y Growth Projections By Formulation
6.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Formulation
6.2.1. Emulsion
6.2.2. Distemper
6.2.2.1. Acrylic
6.2.2.2. Synthetic
6.2.2.3. Dry
6.3. Market Attractiveness Analysis By Formulation
6.4. Prominent Trends
7. Global Decorative Paints Market Analysis and Forecast, By Price
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis By Price
7.1.2. Y-o-Y Growth Projections By Price
7.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Price
7.2.1. Premium
7.2.2. Medium
7.2.3. Economy
7.3. Market Attractiveness Analysis By Price
7.4. Prominent Trends
8. Global Decorative Paints Market Analysis and Forecast, By Sales Channel
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis By Sales Channel
8.1.2. Y-o-Y Growth Projections By Sales Channel
8.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
8.2.1. Offline
8.2.2. Online
8.3. Market Attractiveness Analysis By Sales Channel
8.4. Prominent Trends
9. Global Decorative Paints Market Analysis and Forecast, By Application
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis By Application
9.1.2. Y-o-Y Growth Projections By Application
9.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Application
9.2.1. Interior
9.2.2. Exterior
9.3. Market Attractiveness Analysis By Application
9.4. Prominent Trends
10. Global Decorative Paints Market Analysis and Forecast, By Region
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis By Region
10.1.2. Y-o-Y Growth Projections By Region
10.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Region
10.2.1. North America
10.2.2. Latin America
10.2.3. Western Europe
10.2.4. Eastern Europe
10.2.5. Japan
10.2.6. APEJ
10.2.7. Middle East and Africa (MEA)
10.3. Market Attractiveness Analysis By Region
11. North America Decorative Paints Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis By Country
11.1.2. Y-o-Y Growth Projections By Country
11.1.3. Key Regulation
11.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
11.2.1. U.S.
11.2.2. Canada
11.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Type
11.3.1. Water Based
11.3.2. Solvent Based
11.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Formulation
11.4.1. Emulsion
11.4.2. Distemper
11.4.2.1. Acrylic
11.4.2.2. Synthetic
11.4.2.3. Dry
11.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Price
11.5.1. Premium
11.5.2. Medium
11.5.3. Economy
11.6. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
11.6.1. Offline
11.6.2. Online
11.7. Market Size (US$ Mn) and Volume (Tonnes) Forecast By application
11.7.1. Interior
11.7.2. Exterior
11.8. Market Attractiveness Analysis
11.8.1. By Country
11.8.2. By Type
11.8.3. By Formulation
11.8.4. By Price
11.8.5. By Sales Channel
11.8.6. By Application
11.9. Prominent Trends
11.10. Drivers and Restraints: Impact Analysis
12. Latin America Decorative Paints Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis By Country
12.1.2. Y-o-Y Growth Projections By Country
12.1.3. Key Regulation
12.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
12.2.1. Brazil
12.2.2. Argentina
12.2.3. Mexico
12.2.4. Rest of Latin America
12.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Type
12.3.1. Water Based
12.3.2. Solvent Based
12.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Formulation
12.4.1. Emulsion
12.4.2. Distemper
12.4.2.1. Acrylic
12.4.2.2. Synthetic
12.4.2.3. Dry
12.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Price
12.5.1. Premium
12.5.2. Medium
12.5.3. Economy
12.6. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
12.6.1. Offline
12.6.2. Online
12.7. Market Size (US$ Mn) and Volume (Tonnes) Forecast By application
12.7.1. Interior
12.7.2. Exterior
12.8. Market Attractiveness Analysis
12.8.1. By Country
12.8.2. By Type
12.8.3. By Formulation
12.8.4. By Price
12.8.5. By Sales Channel
12.8.6. By Application
12.9. Prominent Trends
12.10. Drivers and Restraints: Impact Analysis
13. Western Europe Decorative Paints Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis By Country
13.1.2. Y-o-Y Growth Projections By Country
13.1.3. Key Regulations
13.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
13.2.1. Germany
13.2.2. Italy
13.2.3. France
13.2.4. U.K.
13.2.5. Spain
13.2.6. Rest of Western Europe
13.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Type
13.3.1. Water Based
13.3.2. Solvent Based
13.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Formulation
13.4.1. Emulsion
13.4.2. Distemper
13.4.2.1. Acrylic
13.4.2.2. Synthetic
13.4.2.3. Dry
13.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Price
13.5.1. Premium
13.5.2. Medium
13.5.3. Economy
13.6. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
13.6.1. Offline
13.6.2. Online
13.7. Market Size (US$ Mn) and Volume (Tonnes) Forecast By application
13.7.1. Interior
13.7.2. Exterior
13.8. Market Attractiveness Analysis
13.8.1. By Country
13.8.2. By Type
13.8.3. By Formulation
13.8.4. By Price
13.8.5. By Sales Channel
13.8.6. By Application
13.9. Prominent Trends

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