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Baobab Powder MarketGlobal Industry Analysis (2012 - 2016) and Opportunity Assessment (2017-2027)

Baobab Powder MarketGlobal Industry Analysis (2012 - 2016) and Opportunity Assessment (2017-2027)

Revenue from the global baobab powder market is estimated to be valued at about US$ 5,483 Mn in 2017. By 2027 end, global baobab powder market is expected to reach a value of around US$ 10,004 Mn registering a CAGR of 6.2% over the forecast period (2017–2027). In terms of volume, the global baobab powder market is estimated to be pegged at 96,444 tonnes by 2017 end, and is expected to reach 125,618 tonnes by 2027 end, exhibiting a CAGR of 2.7%.

Baobab powder is gaining traction in the beverage industry

The functional beverage industry continues to grow annually throughout the forecast period. Further it is expected that the sports, nutritional and energy juice sales will increase at an accelerated rate during the assessment period. With an increased focus on health and wellness, beverage ingredients play a vital role and baobab powder beverages are gaining traction in the market as consumers are preferring nutritional drinks, which are rich in nutrition value without added sugars or other artificial ingredients. Further, there’s a lot of innovation in the healthy beverage space with new product launches focused on functional and value added drinks. In 2016, Coca-Cola Iberia launched a new soft drink under its Aquarius drinks brand named Vive, which counts baobab extract in its ingredients. Aquarius Vive, which is a low calorie beverage has gained volume growth of 8.5 percent. Pepsi also launched Pepsi baobab drink, under the range that includes Pepsi cucumber in 2010.

Natural health benefits of baobab powder

Demand for baobab powder is increasing and baobab tree is known as the ‘tree of life’, which consists of high amount of vitamin C found in the baobab fruit. Baobab powder provides vital fibre, antioxidants and important minerals and helps in boosting energy levels, improves immunity, aids in liver detoxification, cleansing and detoxifying, reduces anxiety, strengthens the immune system, and also exhibits anti-aging properties. Sales of baobab powder have increased over the last few years due to its positive application in supplement and food/beverages categories, which include cold cereals, and more recently, as a functional ingredient in bars. Baobab powder is rich in dietary fibre and improves the immune system.

Large number of substitute products may hamper revenue growth of the baobab powder market

The baobab fruit is relatively low in protein, when compared with other dehydrated fruits, but baobab dried fruit pulp contains all essential and non-essential amino acids. Compared to other dehydrated fruits, baobab contains slightly higher amounts of cystine and serine, although the amino acid composition of all fruits does not differ significantly. Baobab dried fruit pulp would therefore be ideal as an ingredient for adding fibre to foods, as well as raising the overall nutritional profile. However, due to the large number of substitute products available in the market presently, the market for baobab powder may get hindered during the assessment period.

Global Baobab Powder Market Attractiveness Index, by Region

Among all the regions, the markets in North America and Middle East and Africa are expected to register high CAGRs of 3.1% and 2.9% respectively in terms of volume during the forecast period. The market in Western Europe has been estimated to account for a value share of 25.1% by 2017 end. The market in North America is estimated to account for the highest value share of 28.4% in 2017. Baobab powder market in the region is expected to gain significant market share by 2027 end. The baobab powder market in Western Europe is expected to register a CAGR of 6.3% in terms of value, and a CAGR of 2.6% in terms of volume over the forecast period. With an exotic, tangy flavour described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used for years in Africa. Changing consumer preferences, tastes and eating and purchasing habits, as well other factors affecting the industry including new market entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products with many claiming it to be the latest super food.


1. Executive Summary
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
3. Target Market Analysis Scenario
3.1. Product Overview
3.2. Manufacturing Process Outlook
3.3. Factors Affecting Global Baobab Powder Market
3.4. PESTLE Analysis
3.5. Porter’s Analysis
3.6. Pricing Analysis
3.6.1. Pricing Assumptions
3.6.2. Price Projections Per Region
3.7. Global Baobab Powder Market Forecast, 2016-2027
3.7.1. Market Scenario Forecast
3.7.1.1. Optimistic Market Scenario
3.7.1.2. Likely Market Scenario
3.7.1.3. Conservative Market Scenario
3.7.2. Market Outlook
3.7.3. Absolute $ Opportunity
3.8. Market Overview
3.8.1. Value Chain
3.8.2. Profitability Margins
3.8.3. List of Active Participants
3.8.3.1. Raw Material
3.8.3.2. Manufacturers
3.8.3.3. Distributors / Retailers
3.8.4. Consumer Survey/ Perception Analysis
3.8.5. Baobab Powder Producer Survey/ Perception Analysis
4. Market Dynamics
4.1. Drivers
4.2. Restraints
4.3. Forecast Factors – Relevance and Impact
5. Global Baobab Powder Market Analysis and Forecast, By Product Type
5.1. Introduction
5.1.1. Basis Point Share (BPS) Analysis By Product Type
5.1.2. Y-o-Y Growth Projections By Product Type
5.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product type
5.2.1. Organic Baobab Powder
5.2.2. Conventional Baobab Powder
5.3. Market Attractiveness Analysis By Product Type
6. Global Baobab Powder Market Analysis and Forecast, By End Use
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis By End Use
6.1.2. Y-o-Y Growth Projections By End Use
6.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
6.2.1. Industrial
6.2.1.1. Food
6.2.1.1.1. Functional Food
6.2.1.1.2. Dairy Products
6.2.1.1.3. Bakery and Confectionery
6.2.1.1.4. Others (pet food, tea, etc)
6.2.1.2. Beverages
6.2.1.2.1. Alcoholic
6.2.1.2.2. Non-Alcoholic
6.2.1.3. Nutraceuticals
6.2.1.4. Cosmetics
6.2.2. Retail
6.3. Market Attractiveness Analysis By End Use
7. Global Baobab Powder Market Analysis and Forecast, By Sales Channel
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis By Sales Channel
7.1.2. Y-o-Y Growth Projections By Sales Channel
7.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
7.2.1. Direct Sales
7.2.2. Indirect Sales
7.2.2.1. Specialty Whole Shops
7.2.2.2. Online Retails
7.2.2.3. Others
7.3. Market Attractiveness Analysis By Sales Channel
8. Global Baobab Powder Market Analysis and Forecast, By Region
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis By Region
8.1.2. Y-o-Y Growth Projections By Region
8.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Region
8.2.1. North America
8.2.2. Western Europe
8.2.3. Asia Pacific Excl. Japan (APEJ)
8.2.4. Latin America
8.2.5. Eastern Europe
8.2.6. Middle East and Africa (MEA)
8.3. Market Attractiveness Analysis By Region
9. North America Target Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis By Country
9.1.2. Y-o-Y Growth Projections By Country
9.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
9.2.1. U.S.
9.2.2. Canada
9.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
9.3.1. Organic Baobab Powder
9.3.2. Conventional Baobab Powder
9.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
9.4.1. Industrial
9.4.1.1. Food
9.4.1.1.1. Functional Food
9.4.1.1.2. Dairy Products
9.4.1.1.3. Bakery and Confectionery
9.4.1.1.4. Others (pet food, tea, etc)
9.4.1.2. Beverages
9.4.1.2.1. Alcoholic
9.4.1.2.2. Non-Alcoholic
9.4.1.3. Nutraceuticals
9.4.1.4. Cosmetics
9.4.2. Retail
9.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
9.5.1. Direct Sales
9.5.2. Indirect Sales
9.5.2.1. Specialty Whole Shops
9.5.2.2. Online Retails
9.6. Others Market Attractiveness Analysis
9.6.1. By Country
9.6.2. By Product Type
9.6.3. By End Use
9.6.4. By Sales Channel
9.7. Drivers and Restraints: Impact Analysis
10. Western Europe Target Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis By Country / Region
10.1.2. Y-o-Y Growth Projections By Country
10.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country / Region
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. Spain
10.2.5. U.K.
10.2.6. BENELUX
10.2.7. Nordic
10.2.8. Rest of Western Europe
10.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
10.3.1. Organic Baobab Powder
10.3.2. Conventional Baobab Powder
10.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
10.4.1. Industrial
10.4.1.1. Food
10.4.1.1.1. Functional Food
10.4.1.1.2. Dairy Products
10.4.1.1.3. Bakery and Confectionery
10.4.1.1.4. Others (pet food, tea, etc)
10.4.1.2. Beverages
10.4.1.2.1. Alcoholic
10.4.1.2.2. Non-Alcoholic
10.4.1.3. Nutraceuticals
10.4.1.4. Cosmetics
10.4.2. Retail
10.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
10.5.1. Direct Sales
10.5.2. Indirect Sales
10.5.2.1. Specialty Whole Shops
10.5.2.2. Online Retails
10.6. Others Market Attractiveness Analysis
10.6.1. By Country
10.6.2. By Product Type
10.6.3. By End Use
10.6.4. By Sales Channel
10.7. Drivers and Restraints: Impact Analysis
11. Asia Pacific Excl. Japan (APEJ) Target Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis By Country / Region
11.1.2. Y-o-Y Growth Projections By Country / Region
11.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country / Region
11.2.1. China
11.2.2. India
11.2.3. ASEAN
11.2.4. Oceania
11.2.5. Rest of APEJ
11.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
11.3.1. Organic Baobab Powder
11.3.2. Conventional Baobab Powder
11.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
11.4.1. Industrial
11.4.1.1. Food
11.4.1.1.1. Functional Food
11.4.1.1.2. Dairy Products
11.4.1.1.3. Bakery and Confectionery
11.4.1.1.4. Others (pet food, tea, etc)
11.4.1.2. Beverages
11.4.1.2.1. Alcoholic
11.4.1.2.2. Non-Alcoholic
11.4.1.3. Nutraceuticals
11.4.1.4. Cosmetics
11.4.2. Retail
11.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
11.5.1. Direct Sales
11.5.2. Indirect Sales
11.5.2.1. Specialty Whole Shops
11.5.2.2. Online Retails
11.6. Others Market Attractiveness Analysis
11.6.1. By Country
11.6.2. By Product Type
11.6.3. By End Use
11.6.4. By Sales Channel
11.7. Drivers and Restraints: Impact Analysis
12. Latin America Target Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis By Country
12.1.2. Y-o-Y Growth Projections By Country
12.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
12.2.1. Brazil
12.2.2. Mexico
12.2.3. Rest of Latin America
12.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
12.3.1. Organic Baobab Powder
12.3.2. Conventional Baobab Powder
12.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
12.4.1. Industrial
12.4.1.1. Food
12.4.1.1.1. Functional Food
12.4.1.1.2. Dairy Products
12.4.1.1.3. Bakery and Confectionery
12.4.1.1.4. Others (pet food, tea, etc)
12.4.1.2. Beverages
12.4.1.2.1. Alcoholic
12.4.1.2.2. Non-Alcoholic
12.4.1.3. Nutraceuticals
12.4.1.4. Cosmetics
12.4.2. Retail
12.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
12.5.1. Direct Sales
12.5.2. Indirect Sales
12.5.2.1. Specialty Whole Shops
12.5.2.2. Online Retails
12.6. Others Market Attractiveness Analysis
12.6.1. By Country
12.6.2. By Product Type
12.6.3. By End Use
12.6.4. By Sales Channel
12.7. Drivers and Restraints: Impact Analysis
13. Eastern Europe Target Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis By Country
13.1.2. Y-o-Y Growth Projections By Country
13.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
13.2.1. Russia
13.2.2. Poland
13.2.3. Rest of Eastern Europe
13.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
13.3.1. Organic Baobab Powder
13.3.2. Conventional Baobab Powder
13.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
13.4.1. Industrial
13.4.1.1. Food
13.4.1.1.1. Functional Food
13.4.1.1.2. Dairy Products
13.4.1.1.3. Bakery and Confectionery
13.4.1.1.4. Others (pet food, tea, etc)
13.4.1.2. Beverages
13.4.1.2.1. Alcoholic
13.4.1.2.2. Non-Alcoholic
13.4.1.3. Nutraceuticals
13.4.1.4. Cosmetics
13.4.2. Retail
13.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
13.5.1. Direct Sales
13.5.2. Indirect Sales
13.5.2.1. Specialty Whole Shops
13.5.2.2. Online Retails
13.6. Others Market Attractiveness Analysis
13.6.1. By Country
13.6.2. By Product Type
13.6.3. By End Use
13.6.4. By Sales Channel
13.7. Drivers and Restraints: Impact Analysis
14. Japan Target Market Analysis and Forecast
14.1. Introduction
14.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
14.2.1. Organic Baobab Powder
14.2.2. Conventional Baobab Powder
14.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
14.3.1. Industrial
14.3.1.1. Food
14.3.1.1.1. Functional Food
14.3.1.1.2. Dairy Products
14.3.1.1.3. Bakery and Confectionery
14.3.1.1.4. Others (pet food, tea, etc)
14.3.1.2. Beverages
14.3.1.2.1. Alcoholic
14.3.1.2.2. Non-Alcoholic
14.3.1.3. Nutraceuticals
14.3.1.4. Cosmetics
14.3.2. Retail
14.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
14.4.1. Direct Sales
14.4.2. Indirect Sales
14.4.2.1. Specialty Whole Shops
14.4.2.2. Online Retails
14.5. Others Market Attractiveness Analysis
14.5.1. By Product Type
14.5.2. By End Use
14.5.3. By Sales Channel
14.6. Drivers and Restraints: Impact Analysis
15. MEA Target Market Analysis and Forecast
15.1. Introduction
15.1.1. Basis Point Share (BPS) Analysis By Country
15.1.2. Y-o-Y Growth Projections By Country
15.2. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Country
15.2.1. GCC
15.2.2. S. Africa
15.2.3. Israel
15.2.4. Rest of MEA
15.3. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Product Type
15.3.1. Organic Baobab Powder
15.3.2. Conventional Baobab Powder
15.4. Market Size (US$ Mn) and Volume (Tonnes) Forecast By End Use
15.4.1. Industrial
15.4.1.1. Food
15.4.1.1.1. Functional Food
15.4.1.1.2. Dairy Products
15.4.1.1.3. Bakery and Confectionery
15.4.1.1.4. Others (pet food, tea, etc)
15.4.1.2. Beverages
15.4.1.2.1. Alcoholic
15.4.1.2.2. Non-Alcoholic
15.4.1.3. Nutraceuticals
15.4.1.4. Cosmetics
15.4.2. Retail
15.5. Market Size (US$ Mn) and Volume (Tonnes) Forecast By Sales Channel
15.5.1. Direct Sales
15.5.2. Indirect Sales
15.5.2.1. Specialty Whole Shops
15.5.2.2. Online Retails
15.6. Others Market Attractiveness Analysis
15.6.1. By Country
15.6.2. By Product Type
15.6.3. By End Use
15.6.4. By Sales Channel
15.7. Drivers and Restraints: Impact Analysis
16. Competition Landscape
16.1. Competition Dashboard
16.2. Market Structure Analysis
16.3. Company Share Analysis
16.4. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
16.5. Baobab Producers
16.5.1. EcoProducts
16.5.2. Baobab Fruit Company Senegal
16.5.3. B’Ayoba (Pvt) Ltd
16.5.4. Organic Africa
16.6. Wholesalers and Retailers
16.6.1. Aduna Limited
16.6.2. Organic Burst UK Ltd
16.6.3. Atacora Essentials INC
16.6.4. Indigo Herbs LTD
16.6.5. Stern Ingredients, Inc.
16.6.6. Z Natural Foods LLC
16.6.7. Organic Herb Trading Company
16.6.8. Ecuadorian Rainforest, LLC
16.6.9. Baobab Superfruit
16.6.10. Baobab Food
16.6.11. Powbab
16.6.12. ALAFFIA
16.6.13. Holland & Barrett
16.6.14. Kiki Ltd.
16.6.15. Farafina
16.6.16. Gaze

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