Automotive Seat Heater Market: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)
An automotive seat heater is an electronic device that falls under the category of automotive interior comfort products. A seat heater is a pad or a cushion that encompasses an electric heating system which boosts up surface temperature of the automotive seat at the will of the driver. Some of the key components of automotive seat heaters include heating element, resistor, relay and thermostat. Seat heaters are either available as internally integrated underneath the seat which is also called heated seat, or as an external device in the form of pad or cushion. The external systems are available in the independent aftermarket as kits, and this is expected to act in favor of the market. Asia Pacific is expected to play a crucial role in the aftermarket of automotive seat heaters with China topping the list. This can be attributed to the mass presence of local vendors in the region and also to the fact that the aftermarket products are relatively cheaper.
Passenger cars to lead in terms of use of automotive seat heaters
The use of automotive seat heater can be mainly seen in passenger cars and especially in the premium and luxury category. But in order to stay competitive in the market, several manufacturers are also integrating seat heaters in normal vehicles in cold regions. This step is aimed at increasing the customer base of automotive seat heaters and also increase its demand across the globe. Manufacturers are offering seat heaters at low costs and hence, these are available in the aftermarket at a low price for all car models. This availability of seat heaters for all models at lower costs has created a huge aftermarket for seat heaters. Heated seats or seat heaters were initially fitted in high-end cars; however, nowadays many models from all classes feature heated seat systems. It is found as an optional feature in many models or as a winter pack. Furthermore, it is also a common feature presented by many electric vehicle manufacturers in their vehicles. Increasing sales of premium vehicles to boost the use of seat heaters in passenger cars
The global premium vehicle market has been comparatively less affected by the global financial crisis and has shown growth, driven by the developing markets of the world. The U.S. has been a renowned international hub for the supply of premium vehicles. Likewise, Germany has been a leading market for premium vehicles. The global premium vehicle market is expected to expand at a higher rate than other passenger vehicles and with the U.S. being one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly. Given the high reputation of the U.S. as a prominent vehicle manufacturer, OEMs are focussing on deploying quality and new products, such as automotive seat heaters, which increase the comfort level of passengers in cold areas and improve the functioning of an automobile. Luxury vehicles have more than one seat heater attached to the system. These factors are expected to make automotive seat heater manufacturers remain focussed on strengthening their research and development initiatives, which will drive the overall seat heaters market during the forecast period.
- 1. Executive Summary
- 1.1. Market Overview
- 1.2. Market Analysis
- 1.3. FMI Analysis and Recommendations
- 1.4. Wheel of Fortune
- 2. Market Introduction
- 2.1. Market Definition
- 2.2. Market Taxonomy
- 2.3. Analyst Credentials
- 2.4. About FMI
- 3. Automotive Seat Heaters Market Background
- 3.1. Macro-Economic Factors
- 3.1.1. Automotive Production Outlook By Region
- 3.1.2. Automotive Production Outlook By Manufacturers
- 3.1.3. Automotive Vehicle Parc Outlook By Region
- 3.1.4. Electric Vehicle Production By Region
- 3.2. Opportunity Analysis
- 3.3. Global Economic Outlook
- 3.3.1. Global GDP by Region and Country, 2006–2021
- 3.4. Market Dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Trends
- 3.5. Value Chain Analysis
- 3.6. Forecast Factors – Relevance & Impact
- 4. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 4.1. Market Volume Projections
- 4.2. Pricing Analysis
- 4.3. Market Size Projections
- 4.3.1. Y-o-Y Projections
- 4.3.2. Absolute $ Opportunity Analysis
- 5. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028, By Sales Channel
- 5.1. Introduction
- 5.1.1. Market Value Share Analysis By Sales Channel
- 5.1.2. Y-o-Y Growth Analysis By Sales Channel
- 5.2. Historical Market Size (US$ Mn) and Volume By Sales Channel, 2013–2017
- 5.3. Market Size (US$ Mn) and Volume Forecast By Sales Channel, 2018-2028
- 5.3.1. OEM
- 5.3.2. Aftermarket
- 5.4. Market Attractiveness Analysis By Sales Channel
- 6. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028, by Vehicle Type
- 6.1. Introduction
- 6.1.1. Market Value Share Analysis By Vehicle Type
- 6.1.2. Y-o-Y Growth Analysis By Vehicle Type
- 6.2. Historical Market Size (US$ Mn) and Volume By Vehicle Type, 2013–2017
- 6.3. Market Size (US$ Mn) and Volume Forecast By Vehicle Type, 2018-2028
- 6.3.1. Passenger Vehicles
- 6.3.2. Light Commercial Vehicles
- 6.3.3. Heavy Commercial Vehicles
- 6.4. Attractiveness Analysis By Vehicle Type
- 7. Global Automotive Seat Heaters Market Analysis and Forecast, By Region
- 7.1. Introduction
- 7.1.1. Market Value Share Analysis By Region
- 7.1.2. Y-o-Y Growth Analysis By Region
- 7.2. Historical Market Size (US$ Mn) and Volume By Region, 2013–2017
- 7.3. Market Size (US$ Mn) and Volume Forecast By Region, 2018-2028
- 7.3.1. North America
- 7.3.2. Latin America
- 7.3.3. Eastern Europe
- 7.3.4. Western Europe
- 7.3.5. South East Asia & Pacific
- 7.3.6. Middle East and Africa
- 7.3.7. China
- 7.3.8. India
- 7.3.9. Japan
- 7.4. Market Attractiveness Analysis By Region
- 8. Global Automotive Seat Heaters Market Pricing Analysis
- 8.1. Regional Average Pricing Analysis
- 8.1.1. North America
- 8.1.2. Latin America
- 8.1.3. Eastern Europe
- 8.1.4. Western Europe
- 8.1.5. South East Asia & Pacific
- 8.1.6. Middle East and Africa
- 8.1.7. China
- 8.1.8. India
- 8.1.9. Japan
- 8.2. Pricing Analysis, By Application
- 9. North America Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 9.1. Introduction
- 9.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 9.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 9.3.1. By Country
- 9.3.1.1. U.S.
- 9.3.1.2. Canada
- 9.3.2. By Sales Channel
- 9.3.2.1. OEM
- 9.3.2.2. Aftermarket
- 9.3.3. By Vehicle Type
- 9.3.3.1. Passenger Vehicles
- 9.3.3.2. Light Commercial Vehicles
- 9.3.3.3. Heavy Commercial Vehicles
- 9.4. Market Attractiveness Analysis
- 9.4.1. By Country
- 9.4.2. By Sales Channel
- 9.4.3. By Vehicle Type
- 10. Latin America Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 10.1. Introduction
- 10.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 10.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 10.3.1. By Country
- 10.3.1.1. Brazil
- 10.3.1.2. Mexico
- 10.3.1.3. Rest of Latin America
- 10.3.2. By Sales Channel
- 10.3.2.1. OEM
- 10.3.2.2. Aftermarket
- 10.3.3. By Vehicle Type
- 10.3.3.1. Passenger Vehicles
- 10.3.3.2. Light Commercial Vehicles
- 10.3.3.3. Heavy Commercial Vehicles
- 10.4. Market Attractiveness Analysis
- 10.4.1. By Country
- 10.4.2. By Sales Channel
- 10.4.3. By Vehicle Type
- 11. Eastern Europe Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 11.1. Introduction
- 11.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 11.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 11.3.1. By Country
- 11.3.1.1. Russia
- 11.3.1.2. Poland
- 11.3.1.3. Rest of Eastern Europe
- 11.3.2. By Sales Channel
- 11.3.2.1. OEM
- 11.3.2.2. Aftermarket
- 11.3.3. By Vehicle Type
- 11.3.3.1. Passenger Vehicles
- 11.3.3.2. Light Commercial Vehicles
- 11.3.3.3. Heavy Commercial Vehicles
- 11.4. Market Attractiveness Analysis
- 11.4.1. By Country
- 11.4.2. By Sales Channel
- 11.4.3. By Vehicle Type
- 12. Western Europe Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 12.1. Introduction
- 12.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 12.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 12.3.1. By Country
- 12.3.1.1. Germany
- 12.3.1.2. United Kingdom
- 12.3.1.3. France
- 12.3.1.4. Italy
- 12.3.1.5. Spain
- 12.3.1.6. Benelux
- 12.3.1.7. Nordic Region
- 12.3.1.8. Rest of Western Europe
- 12.3.2. By Sales Channel
- 12.3.2.1. OEM
- 12.3.2.2. Aftermarket
- 12.3.3. By Vehicle Type
- 12.3.3.1. Passenger Vehicles
- 12.3.3.2. Light Commercial Vehicles
- 12.3.3.3. Heavy Commercial Vehicles
- 12.4. Market Attractiveness Analysis
- 12.4.1. By Country
- 12.4.2. By Sales Channel
- 12.4.3. By Vehicle Type
- 13. South East Asia & Other Pacific Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 13.1. Introduction
- 13.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 13.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 13.3.1. By Country
- 13.3.1.1. India
- 13.3.1.2. Indonesia
- 13.3.1.3. Philippines
- 13.3.1.4. Malaysia
- 13.3.1.5. Singapore
- 13.3.1.6. Rest of SEA
- 13.3.2. By Sales Channel
- 13.3.2.1. OEM
- 13.3.2.2. Aftermarket
- 13.3.3. By Vehicle Type
- 13.3.3.1. Passenger Vehicles
- 13.3.3.2. Light Commercial Vehicles
- 13.3.3.3. Heavy Commercial Vehicles
- 13.4. Market Attractiveness Analysis
- 13.4.1. By Country
- 13.4.2. By Sales Channel
- 13.4.3. By Vehicle Type
- 14. Middle East & Africa Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 14.1. Introduction
- 14.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 14.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 14.3.1. By Country
- 14.3.1.1. GCC Countries
- 14.3.1.2. South Africa
- 14.3.1.3. Northern Africa
- 14.3.1.4. Rest of MEA
- 14.3.2. By Sales Channel
- 14.3.2.1. OEM
- 14.3.2.2. Aftermarket
- 14.3.3. By Vehicle Type
- 14.3.3.1. Passenger Vehicles
- 14.3.3.2. Light Commercial Vehicles
- 14.3.3.3. Heavy Commercial Vehicles
- 14.4. Market Attractiveness Analysis
- 14.4.1. By Country
- 14.4.2. By Sales Channel
- 14.4.3. By Vehicle Type
- 15. China Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 15.1. Introduction
- 15.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 15.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 15.3.1. By Sales Channel
- 15.3.1.1. 2-Way Solenoid Valves
- 15.3.1.2. 3-Way Solenoid Valves
- 15.3.1.3. 4-Way Solenoid Valves
- 15.3.1.4. 5-Way Solenoid Valves
- 15.3.2. By Sales Channel
- 15.3.2.1. OEM
- 15.3.2.2. Aftermarket
- 15.3.3. By Vehicle Type
- 15.3.3.1. Passenger Vehicles
- 15.3.3.2. Light Commercial Vehicles
- 15.3.3.3. Heavy Commercial Vehicles
- 15.4. Market Attractiveness Analysis
- 15.4.1. By Sales Channel
- 15.4.2. By Vehicle Type
- 16. India Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 16.1. Introduction
- 16.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 16.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 16.3.1. By Sales Channel
- 16.3.1.1. 2-Way Solenoid Valves
- 16.3.1.2. 3-Way Solenoid Valves
- 16.3.1.3. 4-Way Solenoid Valves
- 16.3.1.4. 5-Way Solenoid Valves
- 16.3.2. By Sales Channel
- 16.3.2.1. OEM
- 16.3.2.2. Aftermarket
- 16.3.3. By Vehicle Type
- 16.3.3.1. Passenger Vehicles
- 16.3.3.2. Light Commercial Vehicles
- 16.3.3.3. Heavy Commercial Vehicles
- 16.4. Market Attractiveness Analysis
- 16.4.1. By Sales Channel
- 16.4.2. By Vehicle Type
- 17. Japan Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
- 17.1. Introduction
- 17.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
- 17.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
- 17.3.1. By Sales Channel
- 17.3.1.1. OEM
- 17.3.1.2. Aftermarket
- 17.3.2. By Vehicle Type
- 17.3.2.1. Passenger Vehicles
- 17.3.2.2. Light Commercial Vehicles
- 17.3.2.3. Heavy Commercial Vehicles
- 17.4. Market Attractiveness Analysis
- 17.4.1. By Sales Channel
- 17.4.2. By Vehicle Type
- 18. Automotive Seat Heaters Market Industry Structure
- 18.1. Market Analysis by Tier of Companies
- 18.1.1. By Large, Medium and Small
- 18.2. Market Share Analysis of Top 5-10 Players, By Region
- 18.3. Market Presence Analysis
- 19. Competition Analysis
- 19.1. Competition Dashboard
- 19.2. Competitive Benchmarking
- 19.3. Profitability and Gross Margin Analysis By Competition
- 19.4. Competition Developments (Mergers, Acquisitions and Expansions)
- 19.5. Competition Deep dive
- 19.5.1. Gentherm Incorporated
- 19.5.1.1. Overview
- 19.5.1.2. Product Portfolio
- 19.5.1.3. Profitability by Market Segments (Product/Channel/Region)
- 19.5.1.4. Production Footprint
- 19.5.1.5. Sales Footprint
- 19.5.1.6. Channel Footprint
- 19.5.1.7. Gross Margin Benchmarking
- 19.5.1.8. Strategy Overview
- 19.5.2. Kongsberg Automotive
- 19.5.3. Continental AG
- 19.5.4. II-VI Incorporated
- 19.5.5. Panasonic Corporation
- 19.5.6. I.G. Bauerhin GmbH
- 19.5.7. Seat Comfort Systems, Inc.
- 19.5.8. Roadwire LLC
- 19.5.9. Firsten Automotive Electronics Co., Ltd.
- 19.5.10. Rostra Precision Controls, Inc.
- 19.5.11. Guangzhou Tachibana Electronic Co., Ltd.
- 19.5.12. SINOMAS
- 19.5.13. Changchun SET Electronics Co.,Ltd