Automotive Seat Heater Market: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

Automotive Seat Heater Market: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

An automotive seat heater is an electronic device that falls under the category of automotive interior comfort products. A seat heater is a pad or a cushion that encompasses an electric heating system which boosts up surface temperature of the automotive seat at the will of the driver. Some of the key components of automotive seat heaters include heating element, resistor, relay and thermostat. Seat heaters are either available as internally integrated underneath the seat which is also called heated seat, or as an external device in the form of pad or cushion. The external systems are available in the independent aftermarket as kits, and this is expected to act in favor of the market. Asia Pacific is expected to play a crucial role in the aftermarket of automotive seat heaters with China topping the list. This can be attributed to the mass presence of local vendors in the region and also to the fact that the aftermarket products are relatively cheaper.

Passenger cars to lead in terms of use of automotive seat heaters

The use of automotive seat heater can be mainly seen in passenger cars and especially in the premium and luxury category. But in order to stay competitive in the market, several manufacturers are also integrating seat heaters in normal vehicles in cold regions. This step is aimed at increasing the customer base of automotive seat heaters and also increase its demand across the globe. Manufacturers are offering seat heaters at low costs and hence, these are available in the aftermarket at a low price for all car models. This availability of seat heaters for all models at lower costs has created a huge aftermarket for seat heaters. Heated seats or seat heaters were initially fitted in high-end cars; however, nowadays many models from all classes feature heated seat systems. It is found as an optional feature in many models or as a winter pack. Furthermore, it is also a common feature presented by many electric vehicle manufacturers in their vehicles. Increasing sales of premium vehicles to boost the use of seat heaters in passenger cars

The global premium vehicle market has been comparatively less affected by the global financial crisis and has shown growth, driven by the developing markets of the world. The U.S. has been a renowned international hub for the supply of premium vehicles. Likewise, Germany has been a leading market for premium vehicles. The global premium vehicle market is expected to expand at a higher rate than other passenger vehicles and with the U.S. being one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly. Given the high reputation of the U.S. as a prominent vehicle manufacturer, OEMs are focussing on deploying quality and new products, such as automotive seat heaters, which increase the comfort level of passengers in cold areas and improve the functioning of an automobile. Luxury vehicles have more than one seat heater attached to the system. These factors are expected to make automotive seat heater manufacturers remain focussed on strengthening their research and development initiatives, which will drive the overall seat heaters market during the forecast period.


1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
2.3. Analyst Credentials
2.4. About FMI
3. Automotive Seat Heaters Market Background
3.1. Macro-Economic Factors
3.1.1. Automotive Production Outlook By Region
3.1.2. Automotive Production Outlook By Manufacturers
3.1.3. Automotive Vehicle Parc Outlook By Region
3.1.4. Electric Vehicle Production By Region
3.2. Opportunity Analysis
3.3. Global Economic Outlook
3.3.1. Global GDP by Region and Country, 2006–2021
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Trends
3.5. Value Chain Analysis
3.6. Forecast Factors – Relevance & Impact
4. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
4.1. Market Volume Projections
4.2. Pricing Analysis
4.3. Market Size Projections
4.3.1. Y-o-Y Projections
4.3.2. Absolute $ Opportunity Analysis
5. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028, By Sales Channel
5.1. Introduction
5.1.1. Market Value Share Analysis By Sales Channel
5.1.2. Y-o-Y Growth Analysis By Sales Channel
5.2. Historical Market Size (US$ Mn) and Volume By Sales Channel, 2013–2017
5.3. Market Size (US$ Mn) and Volume Forecast By Sales Channel, 2018-2028
5.3.1. OEM
5.3.2. Aftermarket
5.4. Market Attractiveness Analysis By Sales Channel
6. Global Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028, by Vehicle Type
6.1. Introduction
6.1.1. Market Value Share Analysis By Vehicle Type
6.1.2. Y-o-Y Growth Analysis By Vehicle Type
6.2. Historical Market Size (US$ Mn) and Volume By Vehicle Type, 2013–2017
6.3. Market Size (US$ Mn) and Volume Forecast By Vehicle Type, 2018-2028
6.3.1. Passenger Vehicles
6.3.2. Light Commercial Vehicles
6.3.3. Heavy Commercial Vehicles
6.4. Attractiveness Analysis By Vehicle Type
7. Global Automotive Seat Heaters Market Analysis and Forecast, By Region
7.1. Introduction
7.1.1. Market Value Share Analysis By Region
7.1.2. Y-o-Y Growth Analysis By Region
7.2. Historical Market Size (US$ Mn) and Volume By Region, 2013–2017
7.3. Market Size (US$ Mn) and Volume Forecast By Region, 2018-2028
7.3.1. North America
7.3.2. Latin America
7.3.3. Eastern Europe
7.3.4. Western Europe
7.3.5. South East Asia & Pacific
7.3.6. Middle East and Africa
7.3.7. China
7.3.8. India
7.3.9. Japan
7.4. Market Attractiveness Analysis By Region
8. Global Automotive Seat Heaters Market Pricing Analysis
8.1. Regional Average Pricing Analysis
8.1.1. North America
8.1.2. Latin America
8.1.3. Eastern Europe
8.1.4. Western Europe
8.1.5. South East Asia & Pacific
8.1.6. Middle East and Africa
8.1.7. China
8.1.8. India
8.1.9. Japan
8.2. Pricing Analysis, By Application
9. North America Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
9.1. Introduction
9.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
9.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
9.3.1. By Country
9.3.1.1. U.S.
9.3.1.2. Canada
9.3.2. By Sales Channel
9.3.2.1. OEM
9.3.2.2. Aftermarket
9.3.3. By Vehicle Type
9.3.3.1. Passenger Vehicles
9.3.3.2. Light Commercial Vehicles
9.3.3.3. Heavy Commercial Vehicles
9.4. Market Attractiveness Analysis
9.4.1. By Country
9.4.2. By Sales Channel
9.4.3. By Vehicle Type
10. Latin America Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
10.1. Introduction
10.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
10.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
10.3.1. By Country
10.3.1.1. Brazil
10.3.1.2. Mexico
10.3.1.3. Rest of Latin America
10.3.2. By Sales Channel
10.3.2.1. OEM
10.3.2.2. Aftermarket
10.3.3. By Vehicle Type
10.3.3.1. Passenger Vehicles
10.3.3.2. Light Commercial Vehicles
10.3.3.3. Heavy Commercial Vehicles
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Sales Channel
10.4.3. By Vehicle Type
11. Eastern Europe Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
11.1. Introduction
11.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
11.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
11.3.1. By Country
11.3.1.1. Russia
11.3.1.2. Poland
11.3.1.3. Rest of Eastern Europe
11.3.2. By Sales Channel
11.3.2.1. OEM
11.3.2.2. Aftermarket
11.3.3. By Vehicle Type
11.3.3.1. Passenger Vehicles
11.3.3.2. Light Commercial Vehicles
11.3.3.3. Heavy Commercial Vehicles
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Sales Channel
11.4.3. By Vehicle Type
12. Western Europe Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
12.1. Introduction
12.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
12.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
12.3.1. By Country
12.3.1.1. Germany
12.3.1.2. United Kingdom
12.3.1.3. France
12.3.1.4. Italy
12.3.1.5. Spain
12.3.1.6. Benelux
12.3.1.7. Nordic Region
12.3.1.8. Rest of Western Europe
12.3.2. By Sales Channel
12.3.2.1. OEM
12.3.2.2. Aftermarket
12.3.3. By Vehicle Type
12.3.3.1. Passenger Vehicles
12.3.3.2. Light Commercial Vehicles
12.3.3.3. Heavy Commercial Vehicles
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Sales Channel
12.4.3. By Vehicle Type
13. South East Asia & Other Pacific Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
13.1. Introduction
13.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
13.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
13.3.1. By Country
13.3.1.1. India
13.3.1.2. Indonesia
13.3.1.3. Philippines
13.3.1.4. Malaysia
13.3.1.5. Singapore
13.3.1.6. Rest of SEA
13.3.2. By Sales Channel
13.3.2.1. OEM
13.3.2.2. Aftermarket
13.3.3. By Vehicle Type
13.3.3.1. Passenger Vehicles
13.3.3.2. Light Commercial Vehicles
13.3.3.3. Heavy Commercial Vehicles
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Sales Channel
13.4.3. By Vehicle Type
14. Middle East & Africa Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
14.1. Introduction
14.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
14.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
14.3.1. By Country
14.3.1.1. GCC Countries
14.3.1.2. South Africa
14.3.1.3. Northern Africa
14.3.1.4. Rest of MEA
14.3.2. By Sales Channel
14.3.2.1. OEM
14.3.2.2. Aftermarket
14.3.3. By Vehicle Type
14.3.3.1. Passenger Vehicles
14.3.3.2. Light Commercial Vehicles
14.3.3.3. Heavy Commercial Vehicles
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Sales Channel
14.4.3. By Vehicle Type
15. China Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
15.1. Introduction
15.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
15.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
15.3.1. By Sales Channel
15.3.1.1. 2-Way Solenoid Valves
15.3.1.2. 3-Way Solenoid Valves
15.3.1.3. 4-Way Solenoid Valves
15.3.1.4. 5-Way Solenoid Valves
15.3.2. By Sales Channel
15.3.2.1. OEM
15.3.2.2. Aftermarket
15.3.3. By Vehicle Type
15.3.3.1. Passenger Vehicles
15.3.3.2. Light Commercial Vehicles
15.3.3.3. Heavy Commercial Vehicles
15.4. Market Attractiveness Analysis
15.4.1. By Sales Channel
15.4.2. By Vehicle Type
16. India Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
16.1. Introduction
16.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
16.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
16.3.1. By Sales Channel
16.3.1.1. 2-Way Solenoid Valves
16.3.1.2. 3-Way Solenoid Valves
16.3.1.3. 4-Way Solenoid Valves
16.3.1.4. 5-Way Solenoid Valves
16.3.2. By Sales Channel
16.3.2.1. OEM
16.3.2.2. Aftermarket
16.3.3. By Vehicle Type
16.3.3.1. Passenger Vehicles
16.3.3.2. Light Commercial Vehicles
16.3.3.3. Heavy Commercial Vehicles
16.4. Market Attractiveness Analysis
16.4.1. By Sales Channel
16.4.2. By Vehicle Type
17. Japan Automotive Seat Heaters Market Analysis 2013–2017 and Forecast 2018–2028
17.1. Introduction
17.2. Historical Market Size (US$ Mn) and Volume By Market Segments, 2013–2017
17.3. Market Size (US$ Mn) and Volume Forecast By Market Segments, 2018-2028
17.3.1. By Sales Channel
17.3.1.1. OEM
17.3.1.2. Aftermarket
17.3.2. By Vehicle Type
17.3.2.1. Passenger Vehicles
17.3.2.2. Light Commercial Vehicles
17.3.2.3. Heavy Commercial Vehicles
17.4. Market Attractiveness Analysis
17.4.1. By Sales Channel
17.4.2. By Vehicle Type
18. Automotive Seat Heaters Market Industry Structure
18.1. Market Analysis by Tier of Companies
18.1.1. By Large, Medium and Small
18.2. Market Share Analysis of Top 5-10 Players, By Region
18.3. Market Presence Analysis
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competitive Benchmarking
19.3. Profitability and Gross Margin Analysis By Competition
19.4. Competition Developments (Mergers, Acquisitions and Expansions)
19.5. Competition Deep dive
19.5.1. Gentherm Incorporated
19.5.1.1. Overview
19.5.1.2. Product Portfolio
19.5.1.3. Profitability by Market Segments (Product/Channel/Region)
19.5.1.4. Production Footprint
19.5.1.5. Sales Footprint
19.5.1.6. Channel Footprint
19.5.1.7. Gross Margin Benchmarking
19.5.1.8. Strategy Overview
19.5.2. Kongsberg Automotive
19.5.3. Continental AG
19.5.4. II-VI Incorporated
19.5.5. Panasonic Corporation
19.5.6. I.G. Bauerhin GmbH
19.5.7. Seat Comfort Systems, Inc.
19.5.8. Roadwire LLC
19.5.9. Firsten Automotive Electronics Co., Ltd.
19.5.10. Rostra Precision Controls, Inc.
19.5.11. Guangzhou Tachibana Electronic Co., Ltd.
19.5.12. SINOMAS
19.5.13. Changchun SET Electronics Co.,Ltd

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