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Automotive Refinish Coatings Market: APEJ Projected to be a Relatively Attractive Market During the Forecast Period: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

Automotive Refinish Coatings Market: APEJ Projected to be a Relatively Attractive Market During the Forecast Period: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

Future market Insights (FMI) analyses the global automotive refinish coatings market in a new publication titled “Automotive Refinish Coatings Market: Global Industry Analysis (2012 – 2016) and Opportunity Assessment (2017 – 2027)”. This study provides data for 2016 along with a forecast for the period 2017–2027. The main objective of the report is to identify dynamics in the market and provide recent updates and insights pertaining to various segments of the global automotive refinish coatings market. To provide better understanding of the market, the report also includes analysis of drivers, restraints, and trends that influence the current market scenario and are expected to impact the global automotive refinish coatings market over the forecast period.

To understand and assess market opportunities and trends, the global automotive refinish coatings market report is categorically split into different sections based on Material Type, Product Type, End Use, Technology, Vehicle Type, and Region. The report starts with the market overview and provides market definition and taxonomy along with supply chain, drivers, restraints, and trends in the market. The sections that follow include global automotive refinish coatings market analysis – by Material Type, Product Type, End Use, Technology, Vehicle Type and Regional/Country level analysis. All the above sections evaluate the market on the basis of various factors affecting the market. Each section discusses the qualitative and quantitative aspects of the global automotive refinish coatings market. To give a brief idea about revenue opportunities in the market, the report also provides market value (US$ Mn) data, absolute $ opportunity, and total incremental opportunity for each segment over the forecast period (2017-2027).

In the final section of the report, we have provided a detailed competition landscape with company market share and performance in order to provide report audiences with a dashboard view of key players operating in the global automotive refinish coatings market along with their business strategies. This would enable clients to assess strategies deployed by market leaders and help them develop effective strategies accordingly.

Research Methodology

For market data analysis, we have considered 2016 as the base year, with market numbers estimated for 2017 and forecasts made for the period 2017–2027. The report considers the market size of the automotive refinish coatings market at a global level, and splits and evaluates the market at a regional level. In order to provide an accurate forecast, we have started by sizing up the current market, which forms the basis of how the global automotive refinish coatings market is expected to develop in the future. The critical market data, including the base number and segment splits, has been devised through in-depth secondary research. This data is then triangulated on the basis of different verticals, considering both supply side and demand side drivers and other dynamics of the various regional markets, along with primary interviews of automotive refinish coatings manufacturers, distributors & suppliers, and industry experts operating in the global market.

We have also analysed the different segments of the global automotive refinish coatings market in terms of basis point share (BPS) to understand individual segments’ relative contribution to market growth. This detailed level of information is important for identifying the various key trends governing the global automotive refinish coatings market. The report also analyses the global automotive refinish coatings market based on absolute dollar opportunity, essential to identify potential resources in the automotive refinish coatings market. Moreover, FMI has developed a market attractiveness index to understand the key segments in terms of their performance and growth in the global market to help identify real market opportunities in the global automotive refinish coatings market.


1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Overview
3. Market View Point
3.1. Global Automotive Refinish Coatings Market Comparison Matrix by Technology
3.2. Global Automotive Refinish Coatings Market Comparison Matrix by Material Type
3.3. Macro-Economic Factors
3.3.1. Global Statistics of Vehicles in use
3.3.2. Global Vehicles Sales
3.3.3. Global Average Cars in use (under 3 years and over 3 years)
3.4. Opportunity Analysis
4. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
4.1. Market Volume Projections
4.2. Market Size and Y-o-Y Growth
4.3. Absolute $ Opportunity
4.4. Product – Cost Structure Analysis
4.5. Value Chain
4.6. Global Automotive Refinish Coatings Market Trends
5. Forecast Factors: Relevance and Impact
6. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027 by Product Type
6.1. Introduction & Definition
6.2. Historical Market Size (US$ MN) and Volume Trend Analysis by Product Type, 2012–2016
6.3. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
6.3.1. Primer
6.3.2. Base coat
6.3.3. Top coat
6.3.4. Clear coat
6.4. Market Attractiveness Analysis by Product Type
7. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027 by Technology
7.1. Introduction & Definition
7.2. Historical Market Size (US$ MN) and Volume Trend Analysis by Technology, 2012–2016
7.3. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
7.3.1. Solvent Borne
7.3.2. Water Borne
7.3.3. UV Cure
7.4. Market Attractiveness Analysis by Technology
8. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027 by Material Type
8.1. Introduction & Definition
8.2. Historical Market Size (US$ MN) and Volume Trend Analysis by Material Type, 2012–2016
8.3. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
8.3.1. Polyurethanes
8.3.2. Acrylics
8.3.3. Alkyd
8.4. Market Attractiveness Analysis by Material Type
9. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027 by Vehicle Type
9.1. Introduction & Definition
9.2. Historical Market Size (US$ MN) and Volume Trend Analysis by Vehicle Type, 2012–2016
9.3. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
9.3.1. Passenger Cars
9.3.1.1. Compact
9.3.1.2. Midsize
9.3.1.3. Executive
9.3.1.4. Luxury
9.3.2. Commercial Vehicles
9.3.2.1. Light Commercial Vehicle (LCV)
9.3.2.2. Heavy Commercial Vehicle (HCV)
9.4. Market Attractiveness Analysis by Vehicle Type
10. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027 by End Use Sector
10.1. Introduction & Definition
10.2. Historical Market Size (US$ MN) and Volume Trend Analysis by End Use, 2012–2016
10.3. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
10.3.1. OEM
10.3.2. Aftermarket
10.4. Market Attractiveness Analysis by End Use
11. Global Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027, By Region
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ MN) and Volume Forecast By Region, 2012-2016
11.3. Current Market Size (US$ MN) and Volume Forecast By Region, 2017-2027
11.3.1. North America
11.3.2. Western Europe
11.3.3. Eastern Europe
11.3.4. Latin America
11.3.5. Asia Pacific Excluding Japan
11.3.6. Japan
11.3.7. Middle East and Africa
11.4. Market Attractiveness Analysis by Region
12. North America Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
12.1. Introduction
12.2. Key Regulations
12.3. Pricing Analysis
12.4. Regional Market Dynamics
12.4.1. Drivers
12.4.2. Restraints
12.4.3. Trends
12.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012– 2016
12.5.1. Country
12.5.2. Product Type
12.5.3. Technology
12.5.4. Material Type
12.5.5. Vehicle Type
12.5.6. End Use Sector
12.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
12.6.1. U.S.
12.6.2. Canada
12.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
12.7.1. Primer
12.7.2. Base coat
12.7.3. Top coat
12.7.4. Clear coat
12.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
12.8.1. Solvent Borne
12.8.2. Water Borne
12.8.3. UV Cure
12.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
12.9.1. Polyurethanes
12.9.2. Acrylics
12.9.3. Alkyd
12.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
12.10.1. Passenger Cars
12.10.1.1. Compact
12.10.1.2. Midsize
12.10.1.3. Executive
12.10.1.4. Luxury
12.10.2. Commercial Vehicles
12.10.2.1. Light Commercial Vehicle (LCV)
12.10.2.2. Heavy Commercial Vehicle (HCV)
12.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
12.11.1. OEM
12.11.2. Aftermarket
12.12. Drivers and Restraints: Impact Analysis
12.13. Market Attractiveness Analysis
12.13.1. By Country
12.13.2. By Product Type
12.13.3. By Technology
12.13.4. By Material Type
12.13.5. By Vehicle Type
12.13.6. By End Use Sector
12.14. Key Representative Market Participants
12.15. Market Presence (Intensity Map)
13. Western Europe Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
13.1. Introduction
13.2. Key Regulations
13.3. Pricing Analysis
13.4. Regional Market Dynamics
13.4.1. Drivers
13.4.2. Restraints
13.4.3. Trends
13.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
13.5.1. Country
13.5.2. Product Type
13.5.3. Technology
13.5.4. Material Type
13.5.5. Vehicle Type
13.5.6. End Use Sector
13.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
13.6.1. Germany
13.6.2. Italy
13.6.3. France
13.6.4. U.K.
13.6.5. Spain
13.6.6. BENELUX
13.6.7. Rest of Western Europe
13.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
13.7.1. Primer
13.7.2. Base coat
13.7.3. Top coat
13.7.4. Clear coat
13.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
13.8.1. Solvent Borne
13.8.2. Water Borne
13.8.3. UV Cure
13.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
13.9.1. Polyurethanes
13.9.2. Acrylics
13.9.3. Alkyd
13.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
13.10.1. Passenger Cars
13.10.1.1. Compact
13.10.1.2. Midsize
13.10.1.3. Executive
13.10.1.4. Luxury
13.10.2. Commercial Vehicles
13.10.2.1. Light Commercial Vehicle (LCV)
13.10.2.2. Heavy Commercial Vehicle (HCV)
13.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
13.11.1. OEM
13.11.2. Aftermarket
13.12. Drivers and Restraints: Impact Analysis
13.13. Market Attractiveness Analysis
13.13.1. By Country
13.13.2. By Product Type
13.13.3. By Technology
13.13.4. By Material Type
13.13.5. By Vehicle Type
13.13.6. By End Use Sector
13.14. Key Representative Market Participants
13.15. Market Presence (Intensity Map)
14. Eastern Europe Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
14.1. Introduction
14.2. Key Regulations
14.3. Pricing Analysis
14.4. Regional Market Dynamics
14.4.1. Drivers
14.4.2. Restraints
14.4.3. Trends
14.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
14.5.1. Country
14.5.2. Product Type
14.5.3. Technology
14.5.4. Material Type
14.5.5. Vehicle Type
14.5.6. End Use Sector
14.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
14.6.1. Russia
14.6.2. Poland
14.6.3. Rest of Eastern Europe
14.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
14.7.1. Primer
14.7.2. Base coat
14.7.3. Top coat
14.7.4. Clear coat
14.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
14.8.1. Solvent Borne
14.8.2. Water Borne
14.8.3. UV Cure
14.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
14.9.1. Polyurethanes
14.9.2. Acrylics
14.9.3. Alkyd
14.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
14.10.1. Passenger Cars
14.10.1.1. Compact
14.10.1.2. Midsize
14.10.1.3. Executive
14.10.1.4. Luxury
14.10.2. Commercial Vehicles
14.10.2.1. Light Commercial Vehicle (LCV)
14.10.2.2. Heavy Commercial Vehicle (HCV)
14.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
14.11.1. OEM
14.11.2. Aftermarket
14.12. Drivers and Restraints: Impact Analysis
14.13. Market Attractiveness Analysis
14.13.1. By Country
14.13.2. By Product Type
14.13.3. By Technology
14.13.4. By Material Type
14.13.5. By Vehicle Type
14.13.6. By End Use Sector
14.14. Key Representative Market Participants
14.15. Market Presence (Intensity Map)
15. Latin America Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
15.1. Introduction
15.2. Key Regulations
15.3. Pricing Analysis
15.4. Regional Market Dynamics
15.4.1. Drivers
15.4.2. Restraints
15.4.3. Trends
15.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
15.5.1. Country
15.5.2. Product Type
15.5.3. Technology
15.5.4. Material Type
15.5.5. Vehicle Type
15.5.6. End Use Sector
15.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
15.6.1. Brazil
15.6.2. Mexico
15.6.3. Rest of Latin America
15.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
15.7.1. Primer
15.7.2. Base coat
15.7.3. Top coat
15.7.4. Clear coat
15.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
15.8.1. Solvent Borne
15.8.2. Water Borne
15.8.3. UV Cure
15.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
15.9.1. Polyurethanes
15.9.2. Acrylics
15.9.3. Alkyd
15.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
15.10.1. Passenger Cars
15.10.1.1. Compact
15.10.1.2. Midsize
15.10.1.3. Executive
15.10.1.4. Luxury
15.10.2. Commercial Vehicles
15.10.2.1. Light Commercial Vehicle (LCV)
15.10.2.2. Heavy Commercial Vehicle (HCV)
15.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
15.11.1. OEM
15.11.2. Aftermarket
15.12. Drivers and Restraints: Impact Analysis
15.13. Market Attractiveness Analysis
15.13.1. By Country
15.13.2. By Product Type
15.13.3. By Technology
15.13.4. By Material Type
15.13.5. By Vehicle Type
15.13.6. By End Use Sector
15.14. Key Representative Market Participants
15.15. Market Presence (Intensity Map)
16. Asia Pacific Excluding Japan (APEJ) Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
16.1. Introduction
16.2. Key Regulations
16.3. Pricing Analysis
16.4. Regional Market Dynamics
16.4.1. Drivers
16.4.2. Restraints
16.4.3. Trends
16.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
16.5.1. Country
16.5.2. Product Type
16.5.3. Technology
16.5.4. Material Type
16.5.5. Vehicle Type
16.5.6. End Use Sector
16.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
16.6.1. China
16.6.2. India
16.6.3. ASEAN
16.6.4. Australia and New Zealand
16.6.5. Rest of APEJ
16.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
16.7.1. Primer
16.7.2. Base coat
16.7.3. Top coat
16.7.4. Clear coat
16.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
16.8.1. Solvent Borne
16.8.2. Water Borne
16.8.3. UV Cure
16.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
16.9.1. Polyurethanes
16.9.2. Acrylics
16.9.3. Alkyd
16.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
16.10.1. Passenger Cars
16.10.1.1. Compact
16.10.1.2. Midsize
16.10.1.3. Executive
16.10.1.4. Luxury
16.10.2. Commercial Vehicles
16.10.2.1. Light Commercial Vehicle (LCV)
16.10.2.2. Heavy Commercial Vehicle (HCV)
16.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
16.11.1. OEM
16.11.2. Aftermarket
16.12. Drivers and Restraints: Impact Analysis
16.13. Market Attractiveness Analysis
16.13.1. By Country
16.13.2. By Product Type
16.13.3. By Technology
16.13.4. By Material Type
16.13.5. By Vehicle Type
16.13.6. By End Use Sector
16.14. Key Representative Market Participants
16.15. Market Presence (Intensity Map)
17. Japan Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
17.1. Introduction
17.2. Key Regulations
17.3. Pricing Analysis
17.4. Regional Market Dynamics
17.4.1. Drivers
17.4.2. Restraints
17.4.3. Trends
17.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
17.5.1. Product Type
17.5.2. Technology
17.5.3. Material Type
17.5.4. Vehicle Type
17.5.5. End Use Sector
17.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
17.6.1. Primer
17.6.2. Base coat
17.6.3. Top coat
17.6.4. Clear coat
17.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
17.7.1. Solvent Borne
17.7.2. Water Borne
17.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
17.8.1. Polyurethanes
17.8.2. Acrylics
17.8.3. Alkyd
17.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
17.9.1. Passenger Cars
17.9.1.1. Compact
17.9.1.2. Midsize
17.9.1.3. Executive
17.9.1.4. Luxury
17.9.2. Commercial Vehicles
17.9.2.1. Light Commercial Vehicle (LCV)
17.9.2.2. Heavy Commercial Vehicle (HCV)
17.10. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
17.10.1. OEM
17.10.2. Aftermarket
17.11. Drivers and Restraints: Impact Analysis
17.12. Market Attractiveness Analysis
17.12.1. By Product Type
17.12.2. By Technology
17.12.3. By Material Type
17.12.4. By Vehicle Type
17.12.5. By End Use Sector
17.13. Key Representative Market Participants
17.14. Market Presence (Intensity Map)
18. Middle East and Africa Automotive Refinish Coatings Market Analysis 2012–2016 and Forecast 2017–2027
18.1. Introduction
18.2. Key Regulations
18.3. Pricing Analysis
18.4. Regional Market Dynamics
18.4.1. Drivers
18.4.2. Restraints
18.4.3. Trends
18.5. Historical Market Size (US$ MN) and Volume Trend Analysis by Market Taxonomy, 2012–2016
18.5.1. Country
18.5.2. Product Type
18.5.3. Technology
18.5.4. Material Type
18.5.5. Vehicle Type
18.5.6. End Use Sector
18.6. Current Market Size (US$ MN) and Volume (Units) Forecast By Country, 2017–2027
18.6.1. GCC Countries
18.6.2. Turkey
18.6.3. South Africa
18.6.4. Rest of MEA
18.7. Current Market Size (US$ MN) and Volume (Units) Forecast By Product Type, 2017–2027
18.7.1. Primer
18.7.2. Base coat
18.7.3. Top coat
18.7.4. Clear coat
18.8. Current Market Size (US$ MN) and Volume (Units) Forecast By Technology, 2017–2027
18.8.1. Solvent Borne
18.8.2. Water Borne
18.8.3. UV Cure
18.9. Current Market Size (US$ MN) and Volume (Units) Forecast By Material Type, 2017–2027
18.9.1. Polyurethanes
18.9.2. Acrylics
18.9.3. Alkyd
18.10. Current Market Size (US$ MN) and Volume (Units) Forecast By Vehicle Type, 2017–2027
18.10.1. Passenger Cars
18.10.1.1. Compact
18.10.1.2. Midsize
18.10.1.3. Executive
18.10.1.4. Luxury
18.10.2. Commercial Vehicles
18.10.2.1. Light Commercial Vehicle (LCV)
18.10.2.2. Heavy Commercial Vehicle (HCV)
18.11. Current Market Size (US$ MN) and Volume (Units) Forecast By End Use, 2017–2027
18.11.1. OEM
18.11.2. Aftermarket
18.12. Drivers and Restraints: Impact Analysis
18.13. Market Attractiveness Analysis
18.13.1. By Country
18.13.2. By Product Type
18.13.3. By Technology
18.13.4. By Material Type
18.13.5. By Vehicle Type
18.13.6. By End Use Sector
18.14. Key Representative Market Participants
18.15. Market Presence (Intensity Map)
19. Competition Landscape
19.1. Market Structure
19.2. Market Share Analysis
19.3. Competition Intensity Mapping By Market Taxonomy
19.4. Competition Dashboard
19.5. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
19.5.1. 3M
19.5.2. Kazoo Nobel N.V.
19.5.3. Axalta Coating Systems
19.5.4. PPG Industries
19.5.5. The Sherwin Williams Company
19.5.6. The Dow Chemical Company
19.5.7. HMG Paints Limited
19.5.8. Covestro AG
19.5.9. DSM
19.5.10. Nippon Paint Holdings Co., Ltd
19.5.11. U.S. Paint Corporation
19.5.16. Samhwa Paints Industrial Co., Ltd
19.5.17. Novol Sp. Z.o.o.
19.5.18. Noroo Paint & Coatings
19.5.19. The Lubrizol Corporation
19.5.20. WEG Group
19.5.21. TOA Performance Coating Corporation Co., Ltd
19.5.22. James Briggs Limited
19.5.23. Alps Coating Sdn. Bhd.
19.5.24. Guangzhou Zhenroumei Chemical Coating Limited
19.5.25. BESA
19.5.26. Cresta Paint Industries Ltd.
19.5.27. Sheboygan Paint Company
19.5.28. KAPCI Coatings
19.5.29. Reichhold LLC
19.5.30. AllNex Group
20. Research Methodology

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