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Apple Accessories Market: Increasing Sales of iPhones Across the Globe Expected to Boost Demand for Apple Accessories and Apple Branded Accessories During the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2020

Apple Accessories Market: Increasing Sales of iPhones Across the Globe Expected to Boost Demand for Apple Accessories and Apple Branded Accessories During the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2020

Screen Guards to remain the most important product type segment for both iPhone and iPad

Modern day smartphones and tablet computers are largely touchscreen centric. The touchscreen is the most important component of these devices and is probably the most prone to damage as well. While manufacturers do tend to use some kind of toughened glass to prevent the screen from shattering, customers show a preference for additional protection as a kind of safety net. This has led to an increasing demand for screen guards to protect the screens of high-end devices like the iPhone and iPad. This factor is driving the increased adoption of screen guards in the global Apple accessories market. iPhone Screen Guards and iPad Screen Guards are anticipated to be the most lucrative segments of the global Apple accessories market.

iPhone Screen Guard expected to be the largest segment by product type in the global Apple accessories market

The iPhone alone accounts for approximately 2/3rd of the revenue of Apple Inc. and the company has been referred to several times as the ‘iPhone company’. The iPhone is often the only pocket computer, camera, calculator, MP3 player, or GPS that people carry with them as it has effectively replaced all of these devices. The iPhone is both extremely expensive and quite fragile and this is quite a lethal combination as even a single drop could potentially shatter the delicate touchscreen. Many people have had the misfortune of either a shattered or cracked iPhone screen at least once in their lifetime. With all these factors in mind, it is not surprising that the iPhone Screen Guard is anticipated to hold the largest chunk of the Apple accessories market throughout the forecast period (2016-2020).

Decline in BPS, but still clinging to leadership position

In the year 2016, the iPhone Screen Guard product type segment accounted for nearly 19% of the entire Apple accessories market and this segment is predicted to stand at 18.5% by the end of the year 2020, registering a substantial BPS drop of nearly 30 points. However, the iPhone Screen Guard segment should still remain leader in the global Apple accessories market by product type, and it is likely to be closely followed by iPad Cases in the second position. The Y-o-Y growth rate of the iPhone Screen Guard segment is estimated to remain above 3% for the entire duration of the study and rise to nearly 5% by the year 2020.

Absolute dollar opportunity, incremental dollar opportunity and CAGR point to a bright future

In the year 2015, the iPhone Screen Guard segment had a market value of above $1 Billion worldwide, rising to slightly more than $1.1 Billion in 2016. This reflects a Y-o-Y growth rate of 3.6%. By the year 2020, the iPhone Screen Guard segment is expected to be worth nearly $1.4 Billion, registering a CAGR of 4.4% during the forecast period. A predicted incremental dollar opportunity of a little more than $210 Million during the period 2016 – 2020 implies there is good opportunity for companies involved in the Apple accessories market to profit handsomely if they create a screen guard to protect this critical component of the iPhone. Revenue growth of the iPad Screen Guard segment poised to be less prominent than the iPhone Screen Guard segment

The iPad Screen Guard segment accounted for just over $1 Billion in 2015 and it is likely to witness a Y-o-Y growth of 2.5%. At the end of the forecast period, the value of the iPad Screen Guard segment is anticipated to be close to $1.2 Billion, recording a CAGR of 2.4%. This represents an incremental dollar opportunity of more than $100 Million during the four year period; something that the key stakeholders operating in the global Apple accessories market need to watch closely.


1. Global Apple Accessories Market - Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Global Apple Accessories Market Overview
4.1. Introduction
4.1.1. Global Apple Accessories Market Definition
4.1.2. Global Apple Accessories Market Taxonomy
4.2. Global Apple Accessories Market Overview
4.3. Global Apple Accessories Market Dynamics
4.3.1. Drivers
4.3.2. Challenges
4.3.3. Restraints
4.3.4. Distribution Structure
4.4. Global Apple Accessories Market Forecast, 2015-2020
4.4.1. Market Size (Value) Forecast
4.4.1.1. Y-o-Y Growth Projections
4.4.1.2. Absolute $ Opportunity
4.5. Global Apple Accessories Market Trends
4.6. Global Apple Accessories Market Snapshot
4.6.1. Global Apple Accessories Market Share By Product Type
4.6.2. Global Apple Accessories Market Share, By Region
5. Global Apple Accessories Market Analysis and Forecast, By Product Type
5.1. Introduction
5.1.1. Y-o-Y Growth Comparison, By Product Type
5.1.2. Basis Point Share (BPS) Analysis, By Product Type
5.2. Global Apple Accessories Market Size and Forecast By Product Type
5.2.1. Beats Audio
5.2.1.1. Absolute $ Opportunity
5.2.1.2. Market Value and Volume Forecast
5.2.2. Watch Accessories
5.2.2.1. Absolute $ Opportunity
5.2.2.2. Market Value and Volume Forecast
5.2.3. iPhone Cases
5.2.3.1. Absolute $ Opportunity
5.2.3.2. Market Value and Volume Forecast
5.2.4. App-enabled Accessories
5.2.4.1. Absolute $ Opportunity
5.2.4.2. Market Value and Volume Forecast
5.2.5. Audio Accessories
5.2.5.1. Absolute $ Opportunity
5.2.5.2. Market Value and Volume Forecast
5.2.6. iPad Cases
5.2.6.1. Absolute $ Opportunity
5.2.6.2. Market Value and Volume Forecast
5.2.7. Power & cable
5.2.7.1. Absolute $ Opportunity
5.2.7.2. Market Value and Volume Forecast
5.2.8. iPhone Screen Guard
5.2.8.1. Absolute $ Opportunity
5.2.8.2. Market Value and Volume Forecast,
5.2.9. iPad Screen Guard
5.2.9.1. Absolute $ Opportunity
5.2.9.2. Market Value and Volume Forecast
5.2.10. Others
5.2.10.1. Absolute $ Opportunity
5.2.10.2. Market Value and Volume Forecast
5.2.10.3.
5.3. Market Attractiveness Analysis By Product Type
6. Global Apple Accessories Market Analysis ,By Region
6.1. Introduction
6.1.1. Y-o-Y Growth Projection, By Region
6.1.2. Basis Point Share(BPS) Analysis, By Region
6.2. Global Apple Accessories Market Forecast, By Region
6.2.1. North America Market Value Forecast
6.2.2. Europe Market Value Forecast
6.2.3. Greater China Market Value Forecast
6.2.4. Middle East Market Value Forecast
6.2.5. Latin America Market Value Forecast
6.2.6. Southeast Asia Market Volume & Value Forecast
6.2.7. Southwest Asia Market Volume & Value Forecast
6.2.8. CIS Market Volume & Value Forecast
6.2.9. Africa Market Value Forecast
6.2.10. Japan Market Volume & Value Forecast
6.3. Regional Attractiveness Analysis
7. North America Market Analysis
7.1. Introduction
7.1.1. Y-o-Y Growth Projections, By Country
7.1.2. Basis Point Share(BPS) Analysis, By Country
7.1.3. Key Regulation
7.1.4. Key Trends
7.2. North America Market Forecast
7.2.1. Market Volume and Value Forecast By Country
7.2.1.1. U.S.
7.2.1.2. Canada
7.2.2. Market Attractiveness Analysis
7.2.2.1. By Country
7.3. Europe Market Forecast
7.3.1. Market Volume and Value Forecast By Country
7.3.1.1. U.K.
7.3.1.2. France
7.3.1.3. Germany
7.3.1.4. Italy
7.3.1.5. Rest of Europe
7.3.2. Market Attractiveness Analysis
7.3.2.1. By Country
7.4. Greater China Market Forecast
7.4.1. Market Volume and Value Forecast By Country
7.4.1.1. China
7.4.1.2. Rest of Greater China
7.4.2. Market Attractiveness Analysis
7.4.2.1. By Country
7.5. Middle East Market Forecast
7.5.1. Market Volume and Value Forecast By Country
7.5.1.1. U.A.E
7.5.1.2. Turkey
7.5.1.3. K.S.A
7.5.1.4. Rest of Middle East
7.5.2. Market Attractiveness Analysis
7.5.2.1. By Country
7.6. Latin America Market Forecast
7.6.1. Market Volume and Value Forecast By Country
7.6.1.1. Brazil
7.6.1.2. Mexico
7.6.1.3. Rest of Latin America
7.6.2. Market Attractiveness Analysis
7.7. By Country
7.8. Southeast Asia Market Forecast
7.8.1. Market Volume and Value Forecast By Country
7.8.1.1. Singapore
7.8.1.2. Korea
7.8.1.3. Rest of Southeast Asia
7.8.2. Market Attractiveness Analysis
7.8.2.1. By Country
7.9. Southwest Asia Market Forecast
7.9.1. Market Volume and Value Forecast By Country
7.9.1.1. India
7.9.1.2. Rest of Southwest Asia
7.9.2. Market Attractiveness Analysis
7.9.2.1. By Country
7.10. CIS Market Forecast
7.10.1. Market Volume and Value Forecast By Country
7.10.1.1. Russia
7.10.1.2. Rest of CIS
7.10.2. Market Attractiveness Analysis
7.10.2.1. By Country
7.11. Africa Market Forecast
7.11.1. Market Volume and Value Forecast By Country
7.11.1.1. Republic of South Africa
7.11.1.2. Rest of Africa
7.11.2. Market Attractiveness Analysis
7.11.2.1. By Country
7.12. Japan Market Forecast
8. Competition Landscape
8.1. Apple Accessories Revenue (US$ Mn), 2014–2016
8.2. Apple Accessories Sales Value, By Retail & Distribution Channel, 2015
8.3. Competition Dasboard

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