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Alcohol Market: Consumption of Beer to Cross 5000 Million Litres by 2026 End: India Industry Analysis and Opportunity Assessment, 2016-2026

Alcohol Market: Consumption of Beer to Cross 5000 Million Litres by 2026 End: India Industry Analysis and Opportunity Assessment, 2016-2026

Andhra Pradesh and Telangana are the highest alcohol consuming states in India

“The two states in the southern part of the country, i.e. Andhra Pradesh and Telangana are the highest alcohol consuming states in India. The population of these two states is not only ahead in consuming Indian Made Foreign Liquor (IMFL) but also gets high on country liquor. As a result the south zone held more than half of the market share of the India alcohol market in 2015 and is expected to continue its growth in revenue contribution to the India alcohol market throughout the forecast period. Also, white spirits such as Vodka and Gin are gaining popularity across the country and this is boosting the India alcohol market growth significantly.”

--- Analyst - Food & Beverages, Future Market Insights

Indian Made Foreign Liquor (IMFL) segment is projected to record the highest CAGR over the estimated period

The Indian Made Foreign Liquor (IMFL) segment was estimated to reach a market valuation in excess of INR 1,400 Bn by 2016 end. This reflected a Y-o-Y growth rate of close to 5% over 2015. This segment is estimated to be valued at more than INR 3,000 Bn by 2026, expanding at a CAGR of 5.2% over the forecast period. Indian Made Foreign Liquor segment in the India alcohol market is expected to create absolute INR opportunity of close to INR 80 Bn in 2017 over 2016.

Increasing urban population and rising disposable income anticipated to fuel the development of the India alcohol market

Rapid increase in urban population is one of the key factors that is boosting the India alcohol market. Traditionally, brown spirits have been targeted at the urban consumer. As such, increasing urban population coupled with factors such as increasing disposable income and growing preference for whiskies is expected to create avenues for growth of the alcohol market in India. Changing demographics is further expected to boost the India alcohol market. As of 2014, over half the country’s population (53%) was above the age of 25 years. Moreover, estimated median age of the country’s population for the same year was pegged at 27 years. The legal drinking age in India varies from state to state. For instance, 18 years in Goa, Uttar Pradesh and Karnataka; 21 years in Tamil Nadu and Andhra Pradesh; and 25 years in Maharashtra, Delhi and Punjab.

The aforementioned statistics indicate that India is an ideal market for high revenue growth of alcohol owing to increasing consumption among the people. According to World Bank statistics, GDP per capita income of the country for the year 2014 was pegged at more than US$ 1,595. The increase in per capita disposable income is expected to result in higher consumer spending on different lifestyle products and food and beverages, including alcohol. This increase is expected to drive the growth of the alcohol market in the country. The Indian lifestyle, especially of the urban populace, has witnessed a radical change over the recent years. A change in outlook towards social consumption of alcohol, increasing alcohol consumption among women, growing prominence of “pub and cocktail culture” in urban cities and emergence of novel Food & Beverage formats has resulted in increasing demand for alcoholic beverages in the country. All these factors are boosting the revenue growth of the India alcohol market and this growth trend is anticipated to continue throughout the forecast period.


1.Executive Summary
2.Assumptions & Acronyms Used
3.Research Methodology
4.India Alcohol Market Overview
4.1.Introduction
4.2.India Alcohol Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Trends
4.2.4. PESTLE Analysis
4.3.India Alcohol Market Analysis and Forecast
4.3.1. India Alcohol Market Value and Volume Analysis
4.3.2. India Alcohol Market Y-o-Y Growth Forecast (%), 2016-2026
5.India Alcohol Market Analysis and Forecast, By Type, 2016–2026
5.1.Introduction
5.1.1. Y-o-Y Growth Comparison, By Type
5.1.2. Market Share & Basis Point (BPS) Analysis, By Type
5.2.Market Value and Volume Forecast, By Type
5.2.1. IMFL
5.2.1.1.Brady & Cognac
5.2.1.2.Rum
5.2.1.3.Whiskies
5.2.1.4.White Spirits
5.2.1.5.Others
5.2.2. Beer
5.2.2.1.Mild
5.2.2.2.Strong
5.2.3. Wine
5.2.3.1.Red Wine
5.2.3.2.White Wine
5.2.3.3.Rose Wine
5.2.4. Country Liquor
6.India Alcohol Market Analysis and Forecast, By Make, 2016–2026
6.1.Introduction
6.1.1. Y-o-Y Growth Comparison, By Make
6.1.2. Market Share & Basis Point (BPS) Analysis, By Make
6.2.Market Value and Volume Forecast, By Make
6.2.1. Imported Liquor
6.2.2. Indian Made Foreign Liquor
6.2.3. Foreign Liquor Bottled in India
6.2.4. Indian Made Indian Liquor
7.India Alcohol Market Analysis and Forecast, By Gender, 2016–2026
7.1.Introduction
7.1.1. Y-o-Y Growth Comparison, By Gender
7.1.2. Market Share & Basis Point (BPS) Analysis, By Gender
7.2.Market Value and Volume Forecast, By Gender
7.2.1. Male
7.2.2. Female
8.India Alcohol Market Analysis and Forecast, By Ingredients, 2016–2026
8.1.Introduction
8.1.1. Y-o-Y Growth Comparison, By Ingredients
8.1.2. Market Share & Basis Point (BPS) Analysis, By Ingredients
8.2.Market Value and Volume Forecast, By Ingredients
8.2.1. Grains
8.2.2. Molasses
8.2.3. Fruits & Vegetables
9.India Alcohol Market Analysis and Forecast, By Distribution Market, 2016–2026
9.1.Introduction
9.1.1. Y-o-Y Growth Comparison, By Distribution Market
9.1.2. Market Share & Basis Point (BPS) Analysis, By Distribution Market
9.2.Market Value and Volume Forecast, By Distribution Market
9.2.1. Government Controlled
9.2.2. Open Market
9.2.3. Auction Market
10. India Alcohol Market Analysis and Forecast, By Region, 2016–2026
10.1.Introduction
10.1.1.Y-o-Y Growth Comparison, By Region
10.1.2.Market Share & Basis Point (BPS) Analysis, By Region
10.2.Market Value and Volume Forecast, By Region
10.2.1.South Zone
10.2.2.North Zone
10.2.3.East Zone
10.2.4.West Zone
11. South Zone Alcohol Market Analysis and Forecast, 2016–2026
11.1.Introduction
11.1.1.South Zone Market Value and Volume Analysis
11.1.2.South Zone Market Y-o-Y Growth Forecast (%), 2016-2026
11.2.Market Value and Volume Forecast, By Type
11.2.1.IMFL
11.2.1.1.Brady & Cognac
11.2.1.2.Rum
11.2.1.3.Whiskies
11.2.1.4.White Spirits
11.2.1.5.Others
11.2.2.Beer
11.2.2.1.Mild
11.2.2.2.Strong
11.2.3.Wine
11.2.3.1.Red Wine
11.2.3.2.White Wine
11.2.3.3.Rose Wine
11.2.4.Country Liquor
11.3.Market Value and Volume Forecast, By Make
11.3.1.Imported Liquor
11.3.2.Indian Made Foreign Liquor
11.3.3.Foreign Liquor Bottled in India
11.3.4.Indian Made Indian Liquor
11.4.Market Value and Volume Forecast, By Gender
11.4.1.Male
11.4.2.Female
11.5.Market Value and Volume Forecast, By Ingredients
11.5.1.Grains
11.5.2.Molasses
11.5.3.Fruits & Vegetables
11.6.Market Value and Volume Forecast, By Distribution Market
11.6.1.Government Controlled
11.6.2.Open Market
11.6.3.Auction Market
12. North Zone Alcohol Market Analysis and Forecast, 2016–2026
12.1.Introduction
12.1.1.North Zone Market Value and Volume Analysis
12.1.2.North Zone Market Y-o-Y Growth Forecast (%), 2016-2026
12.2.Market Value and Volume Forecast, By Type
12.2.1.IMFL
12.2.1.1.Brady & Cognac
12.2.1.2.Rum
12.2.1.3.Whiskies
12.2.1.4.White Spirits
12.2.1.5.Others
12.2.2.Beer
12.2.2.1.Mild
12.2.2.2.Strong
12.2.3.Wine
12.2.3.1.Red Wine
12.2.3.2.White Wine
12.2.3.3.Rose Wine
12.2.4.Country Liquor
12.3.Market Value and Volume Forecast, By Make
12.3.1.Imported Liquor
12.3.2.Indian Made Foreign Liquor
12.3.3.Foreign Liquor Bottled in India
12.3.4.Indian Made Indian Liquor
12.4.Market Value and Volume Forecast, By Gender
12.4.1.Male
12.4.2.Female
12.5.Market Value and Volume Forecast, By Ingredients
12.5.1.Grains
12.5.2.Molasses
12.5.3.Fruits & Vegetables

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