Women as Car Customers—Voice of Consumer Findings, 2015
This Women as Car Customers Voice of Consumer study analyzes the growing trend of women customers and the factors that they consider while making their purchase decisions. This research emphasises on European market trends conducted with the objective of understanding the difference between the attitudes of women and men while buying cars, sales, product and ownership. This research services also studies how OEMs are designing cars that cater to women’s preferences and needs. It seeks to study the features and attributes that women prefer in cars and overall satisfaction levels, compare any differences between countries and gender-specific buying patterns, and understand how retail strategy differs for women and how to optimize the customer journey to target women. It also seeks to derive strategic findings and offer recommendations to OEMs and car dealerships.
Electronic Access - Site License Fulfilled By Publisher
Electronic Access - Global site License Fulfilled By Publisher