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Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

Wireless Carrier Strategies and Growth Opportunities in Mobile Business-to-Employee (B2E) Apps

In North America, wireless carriers continue to act as a major channel for promoting and reselling mobile business-to-employee (B2E) software applications. In fact, these mobile B2E apps have evolved to become a key strategic offering in wireless carrier portfolios. Carriers assume that the sale of these mobile worker apps will open up increased opportunities to sell their more profitable core and adjacent services, such as new voice communications products, managed services, etc. However, while overall mobile B2E app deployments are on a strong growth trajectory in the U.S. and Canada, challenges for carriers persist. These include a weakening in the carriers' popularity as a mobile apps partner in today's business sector. This study examines U.S. and Canadian carrier strategies, challenges, and portfolios. Key market trends and issues, the competitive landscape, and potential growth opportunities are discussed. Survey results regarding North American business preferences, plans, and demand for mobile worker apps and wireless carrier partners are also charted and analyzed.


  • Executive Summary
    • Key Findings
    • CEO's Perspective
  • Market Overview-Carrier Mobile B2E Apps
    • Defining Mobile B2E Applications
    • Carrier Mobile B2E Apps-Key Issues and Trends
  • Demand Analysis-Carrier Mobile B2E Apps
    • 2016 Mobile Enterprise Applications Survey
    • Mobile B2E Apps-Current Deployment Levels
    • Mobile B2E Apps-Planned New Introductions
    • Mobile B2E Apps-Types of Users
    • Mobile B2E Apps-Percentage of Employees as Users
    • Mobile B2E Apps-Adoption Drivers
    • Mobile B2E Apps-Adoption Barriers
    • Mobile B2E Apps-Preferred Mobility Partner
    • Mobile B2E Apps-Mobility Partner Selection Criteria
    • Mobile B2E Apps-Preferred Implementation Method
    • Mobile B2E Apps-Selection Criteria
    • Mobile B2E Apps-Popular Solutions
    • Demand Analysis Discussion
  • Competitive Environment-Carrier Mobile B2E Apps
    • Competitive Assessment
    • Current Carrier Mobile B2E Portfolios
    • Transformation in the Mobile B2E Application Industry
    • AT&T
    • Sprint
    • Verizon
    • U.S. Cellular
    • Bell (Canada)
    • Rogers
    • TELUS
  • Growth Opportunities for Wireless Carriers
    • Growth Opportunity 1-Vertical-Specific Apps
    • Growth Opportunity 2-Solutions for Field Sales Reps
    • Growth Opportunity 3-Modularization
    • Growth Opportunity 4-The SMB Segment
    • Growth Opportunity 5-Predictive Analytics
    • Strategic Mobile B2E App Imperatives for Wireless Carriers
  • The Last Word
  • Appendix
    • Acronyms Used

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