To Win the Cloud Wars, Invest in Marketing, not Technology
In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook