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To Win the Cloud Wars, Invest in Marketing, not Technology

To Win the Cloud Wars, Invest in Marketing, not Technology

In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.


  • Introduction1
  • Marketing the Cloud: Shaping Buyer Perceptions
    • Leveraging the Brand
    • Redefining Cloud Costs
    • Understanding Service Level Agreements
    • Playing Well with Others
    • Supporting Customers - How Much? What Channel?
  • The Last Word

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