Market Research Logo

Vital Signs - Medical Imaging Making Decisive Steps towards a Value Focused Environment

Vital Signs - Medical Imaging Making Decisive Steps towards a Value Focused Environment

External and organic forces are acting in tandem on the medical imaging field: A trickle-down effect from healthcare reform and the Accountable Care Act, together with a transformation operated from within of its business models and value proposition, are combining to push the medical imaging industry decisively into a value-focused environment.

The symptoms are apparent from any angle one looks at it today: a high degree of alignment with broad-level healthcare objectives; a growing mix of stakeholders involved in shaping purchase decisions; the establishment of reimbursement models whereby imaging needs to compete for its share as part of multi-disciplinary care pathways; or the expectations of imaging providers from their vendor relationships – all of these trends provide strong indication on the advent of what can be dubbed the new era of “Value-Based Imaging”.


  • Medical Imaging Making Decisive Steps toward a Value-focused Environment
    • ACO Participation and Reimbursement of Imaging as Part of Bundles
    • Imaging Investment Objectives: Now Well in Line with Enterprise-level Goals
    • More Decision Makers at the Table: Enterprise Stakeholders Gaining Influence
    • Beyond Transactional Relationships: Imperatives for New Approaches by Vendors
    • Positive Prospects for Customer-vendor Partnerships: Needs-based Purchasing is King

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report