Vital Signs - Medical Imaging Making Decisive Steps towards a Value Focused Environment
External and organic forces are acting in tandem on the medical imaging field: A trickle-down effect from healthcare reform and the Accountable Care Act, together with a transformation operated from within of its business models and value proposition, are combining to push the medical imaging industry decisively into a value-focused environment.
The symptoms are apparent from any angle one looks at it today: a high degree of alignment with broad-level healthcare objectives; a growing mix of stakeholders involved in shaping purchase decisions; the establishment of reimbursement models whereby imaging needs to compete for its share as part of multi-disciplinary care pathways; or the expectations of imaging providers from their vendor relationships – all of these trends provide strong indication on the advent of what can be dubbed the new era of “Value-Based Imaging”.
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