2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently have a safety and security service package installed in their current vehicles than a built-in navigation or infotainment system. Overall, the future of telematics and infotainment appears bright–incorporating safety-related options in non-safety packages and maintaining a theme or undertone of safety in messaging will likely have a strong appeal to drivers.
The following are the objectives of this research:
Understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle.
Understand patterns and trends in the adoption and use of various infotainment and telematics features, navigation features, and safety and security features.
Identify profiles or segments of drivers with similar dispositions toward the adoption of vehicle technologies, determining the likelihood of uptake of various packages for safety and security, navigation, and audio and infotainment features.
Identify key opportunities for growth in the adoption of technologies by recognizing the ideal target segments and the corresponding profile of package offerings that will satisfy their preferences.
Electronic Access - Single User Fulfilled By Publisher
Electronic Access - Global Site License Fulfilled By Publisher