Market Research Logo

2010–2014 Trend Analysis of US Heavy Duty (HD) Fleet Managers’ Preferences for Advanced Truck Technologies

2010–2014 Trend Analysis of US Heavy Duty (HD) Fleet Managers’ Preferences for Advanced Truck Technologies

Top-of-mind Issues

Total cost of ownership (TCO) and downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies.

Fleet managers are anticipating continuing fuel price volatility and worsening driver shortage. This is leading them to adopt spec’ing technologies that reduce fuel cost and enhance drivability and safety of trucks.

The Compliance, Safety, and Accountability (CSA) 2010 mandate is not only driving stability system and collision mitigation system installations, but also telematics adoption. Adoption of these systems and telematics is further catalyzed by hours of service (HOS) and e-log regulations.

Recent Preferences

In the post EPA-2010 era, fleets are showing interest in investing in technologies that have higher upfront cost but can reduce the lifecycle cost.

Price sensitivity analysis shows rising demand despite higher upfront cost for automated manual transmission (AMT), tyre pressure monitoring system (TPMS), prognostics, synthetic lubricants, collision mitigation systems by fleets to reduce TCO.

Managers of medium-sized for-hire fleets and large-sized private fleets mostly rely on advanced truck technologies; they are more willing to invest in truck technologies that offer more than a single value proposition.

Safety Technologies

Among advanced safety technologies, active chassis control systems such as electronic stability control (ESC), collision mitigation systems, and rollover stability control (RSC) are finding increasing traction. Among driver information warning systems, tyre pressure monitoring systems, trailer tyre inflation systems, and blind spot detection and lane departure warning systems are emerging as the most preferred technologies.

Adoption of integrated safety systems with features such as stability control and collision mitigation is expected to increase considerably as a result of their ability to deliver multi-dimensional safety benefits.

About this report

The aim of the study is to analyse the trends pertaining to fleet managers’ preference for powertrain, safety, and telematics technologies in North America. Total cost of ownership, downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies. Growing awareness, impending regulations, and enhanced value proposition of technologies that offer multi-dimensional benefits are expected to drive the market. Original equipment manufacturers (OEMs) and suppliers of advanced technological solutions will need to highlight additional benefits to influence purchase decisions.


  • Executive Summary
  • Research Objectives and Methods
    • Research Background
    • Research Scope and Structure of the Study
  • Trend Analysis of Powertrain Technologies
    • Powertrain Technology Summary
    • Factors Influencing Powertrain Purchase Preferences
    • Most Prevalently Used Powertrain Technologies
    • Likelihood to Consider Automatic/Semi-Automatic Transmissions
    • Engine Downsizing Trends
    • Decision Making Process for Engine Purchases
    • Anticipated Usage Pattern Changes for Following Five Years
    • Importance of Natural Gas Powertrain Technologies-Year-to-Year Comparison
    • Expected Time Period to Recover Price Premium of Hybrid Trucks
    • Most Important Attributes of Advanced Engine Oil Lubricants
    • Most Important Attributes in Lubricants Designed for Vehicles with Emissions After Treatment Devices
    • Key Insights-Powertrain Technology Trends 2010-2014
  • Trend Analysis of Safety Technologies
    • Advanced Safety Technology Summary
    • Factors Influencing Safety Purchase Preferences
    • Most Prevalently Used Advanced Safety Technologies
    • Active Chassis Control System Preferences
    • Relative Importance of Advanced Safety Technology Options for Heavy Duty Vehicles by Company Size
    • Relative Importance of Advanced Safety Technology Options for Heavy Duty Vehicles
    • Influential Factors for Improving ROI of Safety Systems
    • Influential Factors for Fleet Safety Systems Suppliers Selection Process
    • Key Insights-Advanced Safety Technology Trends 2010-2014
  • Trend Analysis of Telematics Technologies
    • Telematics Technology Summary
    • Factors Influencing Telematics Purchase Preferences
    • Most Prevalently Used Telematics Technologies
    • Driver Performance Monitoring
    • Highest Monthly Subscription Fee per Truck Fleet Managers Willing to Pay for Telematics Services
    • Interest in Prognostics Displayed by Fleets
      • Table Level of Purchase Intention for Telematics Technologies, United States, 2010
    • Interest in Integrating Remote/Prognostics Data with Maintenance Management System and Parts Inventories
    • Key Insights-Telematics Technology Trends 2010-2014
  • Conclusions and Future Outlook
    • Trend Map Analysis-2010, 2012, and 2014
    • Key Conclusions and Future Outlook
    • The Last Word - 5 Big Predictions
  • APPENDIX
    • List of Abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report