2010–2014 Trend Analysis of US Heavy Duty (HD) Fleet Managers’ Preferences for Advanced Truck Technologies
Total cost of ownership (TCO) and downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies.
Fleet managers are anticipating continuing fuel price volatility and worsening driver shortage. This is leading them to adopt spec’ing technologies that reduce fuel cost and enhance drivability and safety of trucks.
The Compliance, Safety, and Accountability (CSA) 2010 mandate is not only driving stability system and collision mitigation system installations, but also telematics adoption. Adoption of these systems and telematics is further catalyzed by hours of service (HOS) and e-log regulations.
In the post EPA-2010 era, fleets are showing interest in investing in technologies that have higher upfront cost but can reduce the lifecycle cost.
Price sensitivity analysis shows rising demand despite higher upfront cost for automated manual transmission (AMT), tyre pressure monitoring system (TPMS), prognostics, synthetic lubricants, collision mitigation systems by fleets to reduce TCO.
Managers of medium-sized for-hire fleets and large-sized private fleets mostly rely on advanced truck technologies; they are more willing to invest in truck technologies that offer more than a single value proposition.
Among advanced safety technologies, active chassis control systems such as electronic stability control (ESC), collision mitigation systems, and rollover stability control (RSC) are finding increasing traction. Among driver information warning systems, tyre pressure monitoring systems, trailer tyre inflation systems, and blind spot detection and lane departure warning systems are emerging as the most preferred technologies.
Adoption of integrated safety systems with features such as stability control and collision mitigation is expected to increase considerably as a result of their ability to deliver multi-dimensional safety benefits.
About this report
The aim of the study is to analyse the trends pertaining to fleet managers’ preference for powertrain, safety, and telematics technologies in North America. Total cost of ownership, downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies. Growing awareness, impending regulations, and enhanced value proposition of technologies that offer multi-dimensional benefits are expected to drive the market. Original equipment manufacturers (OEMs) and suppliers of advanced technological solutions will need to highlight additional benefits to influence purchase decisions.
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