Things to Consider before Offering Unified Communications as a Service (UCaaS) in Latin America
Unified communications as a service (UCaaS) is gaining traction in the Latin American enterprise space. During 2013, a small number of carriers began going to market with UCaaS and achieved some client wins. Those already offering UCaaS claim that growth prospects are very good and are convinced that this is the path to follow. There is still much progress to be made in this space, and it is important in this early stage that carriers carefully evaluate what UC vendor they will base their offering on. This research provides the key points that carriers need to consider when choosing a vendor and defining a UCaaS strategy.
In 2013, the cloud unified communications (UC) market in Latin America reached important milestones, with vendors and service providers (SPs) achieving big client wins.
The cloud UC market represents a fraction of the on-premises UC market—vendors claim to have an installed base in the region ranging from a few thousand to a couple hundred thousand active users.
Hybrid-cloud architectures are the most common deployment models, with large enterprises as the primary adopters, leveraging the cloud to extend UC applications to branch and remote offices.
Penetration is low, and there is a big opportunity for growth as the addressable market includes both large enterprises and a growing small and medium businesses (SMBs) segment.
Some SPs have claimed to have a few enterprise clients ranging from to end users. However, less than is rare, and there is still much work to be done to penetrate this segment.
SPs need to consider certain criteria when choosing a UC vendor for UCaaS: technology, services, cloud architectures, certification programs, market intelligence, and brand recognition.
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