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2015 Thailand Automotive Market Outlook

2015 Thailand Automotive Market Outlook

Total industry volumes in Thailand shrank by a whopping 􂀀% in 2014, closing at 􂀀 units.

Key market factors such as cascading effects of political volatility, global uncertainty, and underperforming economy worked in tandem to reduce demand.

Though there were depressed sales volumes throughout 2014, there were signs of recovery in November and December as consumer sentiment improved.

A declining total industry volume (TIV) in Thailand and Indonesia brought down regional sales by􂀀% to􂀀 million units, even though Malaysia and the other ASEAN markets showed positive growth in 2014.

Though Indonesia became the largest automotive market in ASEAN, Thailand continued to be the largest automotive manufacturer in the region.

Implementation of ASEAN Economic Community and the restructuring of excise tax are expected to have a large impact on the automotive market demand in Thailand.

About this report

This study gives an overview of the automotive market outlook for Thailand in 2014 and 2015. The study discusses in detail the 2014 outlook of the Thailand automotive market and also offers the forecasts for the market in 2015. It also discusses the automotive market growth factors for 2015-2020. The study includes executive summary discussing the key findings, 2014 automotive market outlook outlining the major developments in 2014, the impact of ASEAN Economic Community, free trade agreements, and excise tax restructuring, 2015 automotive market outlook, key automotive market growth factors 2015-2020, key conclusions, and future outlook.


  • Executive Summary
    • Key Findings
  • 2014 Automotive Market Outlook
    • Total Industry Volume (TIV)
    • 2014 Monthly Sales Trend
    • Key Market Factors 2014
    • ASEAN Vehicle Sales 2014
    • ASEAN Vehicle Production 2014
  • Impact of AEC, FTA, and Excise Tax Restructuring
    • ASEAN Economic Community (AEC) and its Impact
    • AEC Framework
    • Impact of AEC
    • AEC Implementation Scenario Analysis
    • Opportunities from Developments in AEC and FTA
    • Restructuring of Excise Tax System
    • Changes in Duty Structure
    • Impact of Excise Restructuring on Market
  • 2015 Automotive Market Outlook
    • Factors Driving 2015 Automotive Market Growth
    • Factors Affecting 2015 Automotive Market Outlook
    • Domestic Economy Trends
    • Impact of Domestic Economy Trends
    • Global Economy Trends
    • Impact of Global Economy Trends
    • Auto Finance Trends
    • Impact of Auto Finance Trends
    • Consumer Sentiment Trends
    • Impact of Consumer Sentiment Trends
    • 2015 Market Specifics
    • Scenario Analysis-Conservative View
    • Thailand 2015-Conservative View
    • Scenario Analysis-Optimistic View
    • Scenario Analysis-Frost & Sullivan View
  • Key Automotive Market Growth Factors 2015-2020
    • Key Automotive Growth Factors 2015-2020
    • TIV Forecast 2015-2020
    • Market Stimulation through Eco Car Phase 2
    • Next Generation Free Trade Agreements such as RCEP, Thai-EU FTA
    • Development of the Greater Mekong Subregion
    • Indonesia becomes the largest automotive market in ASEAN
    • Implementation of ASEAN Economic Community (AEC)
  • Key Conclusions and Future Outlook
  • Appendix
    • Abbreviations and Acronyms Used

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