Telecommunications & Wireless: The Role of WASPs in Enterprise Communication - South Africa
While there are indications of over-the-top (OTT) applications such as Whatsapp and Facebook messaging cannibalising person-to-person (P2P) text messaging revenues, the impact on application-to-person (A2P) messaging is expected to be less severe.
Enterprise demand for wireless application services is being driven by the usage of the services across a growing number of business operations as well as by the growing number of enterprises relying on wireless application services to communicate with customers and their workforce.
Frost & Sullivan has identified key operations in which enterprises are making extensive use of wireless application services, namely mobile commerce, client engagement, and the remote monitoring of systems in process-driven sectors:
Mobile advertising and mobile payment continue to dominate the application of wireless application services in enterprises in terms of volume.
While enterprises in some of the more customer-centric sectors prefer to integrate services such as SMS into their (customer relationship management) CRM systems in order to automate the engagement, others are accessing services on a separate messaging platform, partly due to security concerns.
Enterprises in manufacturing, mining, and healthcare are among those that have emerged as key users of wireless application services in their operations:
However, financial services, retail, media, and entertainment sectors are expected to continue to be among the more extensive users of wireless application services, and will still be central in driving the market.
A number of factors are driving the uptake of services such as SMS and USSD, and key among them are the cost, ease, and enhanced efficiency of communication.
About this report
This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.
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