Market Research Logo

The Telecommunications Market in West Africa—Key Fixed and Mobile Market Indicators

The Telecommunications Market in West Africa—Key Fixed and Mobile Market Indicators

The most developed countries by telecommunications penetration rates in West Africa are Mali at 􂀀%, Gambia at 􂀀%, and Ghana at 􂀀%, respectively.

Amongst the West African countries, Cape Verde ranks highest in both the networked readiness index (NRI) and the ICT development index (IDI).

The telecommunications markets in the region are characterized by early liberalization and fierce competition between major mobile network operators (MNOs) such as MTN, Orange, Airtel, Maroc Telecom, and Tigo, each of which has a presence in multiple countries.

The mobile communications markets in Benin, Ivory Coast, Ghana, and Nigeria have numerous operators, and one can expect some consolidation in these markets in the next 􂀀 years.

Even though the telecommunications industry is growing at a rapid rate, civil wars, terrorism, poverty, as well as economic and environmental challenges are still inhibiting development in countries such as Liberia and Niger.

Despite mobile communications penetration approaching 􂀀% in most West African countries, the relatively low Internet penetration levels indicate growth opportunities for broadband services.

The integration of the telecommunications, banking, and insurance industries in the region is redefining business models of companies in each of these markets.

Partnerships between MNOs and managed service providers are becoming more evident, which helps MNOs to efficiently manage their technical resources while increasing customer satisfaction.

Mobile money services are gaining in popularity in West Africa, which, in turn, has led to the usage of more advanced technologies such as mobile wallets and near field communication (NFC).

About this report

This research service provides an analysis of the West African telecommunications market. The areas of focus are fixed-line, mobile, and Internet communications with special interest in broadband communications. Technologies include fibre, satellite, WiMAX, Wi-Fi, 3G, ADSL, and CDMA. Each of the 15 West African countries is analyzed on country and regional levels. The research highlights key mobile network operators and fixed-line operators in each country and their strategies to compete in the telecommunications market. In addition, strategic insights on trending areas such as mobile money, mInsurance, and mCommerce services are included. A brief look into the market’s future and an analysis of the current market landscape are provided.


  • Executive Summary
    • Key Findings
  • West African Market Overview
    • Research Scope
    • Geographic Scope
    • West African Countries-Overview
      • Table Total Telecommunications Market: Country Overview, West Africa, 2015
    • Overview of Submarine Cables in West Africa
    • ICT Development Index (IDI)
      • Table Total Telecommunications Market: IDI of Key Countries, West Africa, 2010-2013
    • Networked Readiness Index (NRI)
      • Table Total Telecommunications Market: NRI of Key Countries, West Africa, 2010-2015
    • 3G and 4G Network Presence
    • Market Definitions
  • Total West African Telecommunications Market Analysis
    • Total Telecommunications Market-Fixed-line and Mobile Subscribers
      • Table Total Telecommunications Market: Population, Fixed-line and Mobile Subscribers, West Africa, 2008-2015
    • Total Telecommunications Market-Percent of Fixed and Mobile Subscribers by Country
    • Mobile Money Market-Account Penetration on a Global Level
    • Mobile Money Market-Account Penetration in West Africa
    • Mobile Money Market-Key Participants and Money Transfer Models in West Africa
    • Mobile Money Market-Market Trends in West Africa
    • mCommerce and mInsurance-Overview
    • mInsurance Services-Market Highlights of Key Countries
    • mInsurance Services-Market Highlights
  • Benin
    • Benin-Telecommunications Market Overview
      • Table Telecommunications Overview, Benin, 2015
    • Benin-Telecommunications Market Analysis
    • Benin-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Benin-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Benin, 2008-2015
    • Benin-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Benin, 2015
  • Burkina Faso
    • Burkina Faso-Telecommunications Market Overview
      • Table Telecommunications Overview, Burkina Faso, 2015
    • Burkina Faso-Telecommunications Market Analysis
    • Burkina Faso-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Burkina Faso-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Burkina Faso, 2008-2015
    • Burkina Faso-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Burkina Faso, 2015
  • Cape Verde
    • Cape Verde-Telecommunications Market Overview
      • Table Telecommunications Overview, Cape Verde, 2015
    • Cape Verde-Telecommunications Market Analysis
    • Cape Verde-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Cape Verde-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Cape Verde, 2008-2015
    • Cape Verde-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Subscriber Market Share, Cape Verde, 2015
  • Gambia
    • Gambia-Telecommunications Market Overview
      • Table Telecommunications Overview, Gambia, 2015
    • Gambia-Telecommunications Market Analysis
    • Gambia-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Gambia-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Gambia, 2008-2015
    • Gambia-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Gambia, 2015
  • Ghana
    • Ghana-Telecommunications Market Overview
      • Table Telecommunications Overview, Ghana, 2015
    • Ghana-Telecommunications Market Analysis
    • Ghana-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Ghana-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Ghana, 2008-2015
    • Ghana-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Ghana, 2015
  • Guinea
    • Guinea-Telecommunications Market Overview
      • Table Telecommunications Overview, Guinea, 2015
    • Guinea-Telecommunications Market Analysis
    • Guinea-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Guinea-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Guinea, 2008-2015
    • Guinea-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Guinea, 2015
  • Guinea Bissau
    • Guinea Bissau-Telecommunications Market Overview
      • Table Telecommunications Overview, Guinea Bissau, 2015
    • Guinea Bissau-Telecommunications Market Analysis
    • Guinea Bissau-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Guinea Bissau-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Guinea Bissau, 2008-2015
    • Guinea Bissau-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Guinea Bissau, 2015
  • Ivory Coast
    • Ivory Coast-Telecommunications Market Overview
      • Table Telecommunications Overview, Ivory Coast, 2015
    • Ivory Coast-Telecommunications Market Analysis
    • Ivory Coast-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Ivory Coast-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Ivory Coast, 2008-2015
    • Ivory Coast-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Ivory Coast, 2015
  • Liberia
    • Liberia-Telecommunications Market Overview
      • Table Telecommunications Overview, Liberia, 2015
    • Liberia-Telecommunications Market Analysis
    • Liberia-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Liberia-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Liberia, 2008-2015
    • Liberia-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Liberia, 2015
  • Mali
    • Mali-Telecommunications Market Overview
      • Table Telecommunications Overview, Mali, 2015
    • Mali-Telecommunications Market Analysis
    • Mali-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Mali-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Mali, 2008-2015
    • Mali-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Mali, 2015
  • Niger
    • Niger-Telecommunications Market Overview
      • Table Telecommunications Overview, Niger, 2015
    • Niger-Telecommunications Market Analysis
    • Niger-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2013
    • Niger-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Niger, 2008-2015
    • Niger-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Niger, 2015
  • Nigeria
    • Nigeria-Telecommunications Market Overview
      • Table Telecommunications Overview, Nigeria, 2015
    • Nigeria-Telecommunications Market Analysis
    • Nigeria-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Nigeria-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Nigeria, 2008-2015
    • Nigeria-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Nigeria, 2015
  • Senegal
    • Senegal-Telecommunications Market Overview
      • Table Telecommunications Overview, Senegal, 2015
    • Senegal-Telecommunications Market Analysis
    • Senegal-Telecommunications Market Highlights
      • Table Telecommunications Market: Broadband Penetration, 2015
    • Senegal-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Senegal, 2008-2015
    • Senegal-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Senegal, 2015
  • Sierra Leone
    • Sierra Leone-Telecommunications Market Overview
      • Table Telecommunications Overview, Sierra Leone, 2015
    • Sierra Leone-Telecommunications Market Analysis
    • Sierra Leone-Telecommunications Market Highlights
    • Sierra Leone-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Sierra Leone, 2008-2015
    • Sierra Leone-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Sierra Leone, 2015
  • Togo
    • Togo-Telecommunications Market Overview
      • Table Telecommunications Overview, Togo, 2015
    • Togo-Telecommunications Market Analysis
    • Togo-Telecommunications Market Highlights
    • Togo-Telecommunications Market Analysis
      • Table Telecommunications Market: Population, Fixed-line and Mobile Subscribers, Togo, 2008-2015
    • Togo-Telecommunications Operators Analysis
      • Table Telecommunications Market: MNO Analysis, Togo, 2015
  • The Last Word
    • Conclusion
  • Appendix
    • List of Countries Included in "Rest of West Africa"

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report