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Strategic Analysis of Women Customers in the North American Automotive Aftermarket

Strategic Analysis of Women Customers in the North American Automotive Aftermarket

The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016–2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors—such as women comprising 60%–70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men—need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Influence of Female Drivers on the Aftermarket
    • Executive Summary-Key Differentiators in Maintenance Patterns
    • Executive Summary-Key Women Customer Groups
    • Executive Summary-Elements of Female-Friendly Service
    • Executive Summary-Competitor Strategies
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012-2022
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
  • Definitions and Segmentation
    • Definitions
    • Vehicle Segmentation
  • Demographic Megatrends Influencing the Automotive Aftermarket
    • Number of Licensed Drivers by Gender in North America
    • Passenger Car Licenses by Gender-Global Summary
    • Passenger Car Licenses by Gender-US
      • Table Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012
    • Future Drivers-Gen-Y Women Car Buyers in the United States
    • Future Drivers-Women and Car Purchase Decisions
  • Maintenance Attitudes and Preferences of Women Drivers in the United States
    • Methodology
      • Table Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009-2015
    • Sample Structure
      • Table Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015
    • Vehicle Segments
      • Table Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015
    • Respondents' Profile
      • Table Women Customers in the Automotive Aftermarket: Respondents' Profile, US, 2015
    • General Maintenance Attitudes
    • Customer Segments
    • Customer Segments-Key Characteristics
    • Key Women Customer Groups
    • Information on Service Channels
    • Online/Mobile Devices Usage
    • Top Brands of Engine Oils
    • Products/Services Purchased
    • Replacement Parts
  • Targeting Women Customers: Aftermarket Exhibits
    • Case Study-Honest-1 Auto care
    • Case Study-Askpatty
    • Case Study-Women-drivers.com
    • Case Study-Pep Boys' Adoption of Non-Automotive Retail Concepts
    • Case Study-Nissan's "Ladies First" Dealerships.
  • Key Findings and Conclusions
    • Key Conclusions
    • The Last Word-3 Big Predictions
  • Appendix
    • Planned 2016 Research

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