Strategic Analysis of the Vehicle-sharing Technologies Market
Growth in the adoption of standalone smartphone vehicle-sharing solutions and consolidations between the vehicle-sharing stakeholders will form the crux of the vehicle-sharing market in the coming years.
RFID technology is likely to be more prevalent in the short to medium term; however, in the medium to long term, majority of the industry will be moving toward NFC-/QR-/BLE-based technology. In the future, vehicles will be accessed through multiple channels and technologies, ranging from RFID-based smartcards to NFC-/BLE-enabled smartphones.
Almost % of the key carsharing operators (CSO‘s) in North America and Europe use open-source software and RFID-based in-car hardware solutions. Technology is yet to penetrate the emerging markets, and only about % of the CSO‘s have taken up to the technology.
Open source software solutions are flexible, customizable, and can be easily integrated with the CSO‘s existing business models when compared to the proprietary solutions. The market is likely to move toward open-source software solutions with providers like Invers and Vulog taking the lead.
In 2015, major consolidations between leading CSO‘s and technology companies (Zipcar and LocalMotion, Enterprise Holdings and Metavera) occurred. This trend will continue in the short term to allow CSO‘s achieve economies of scale and compete with OEM‘s.
About this report
Vehicle-sharing technology over the years has evolved from simple manual systems to increasingly complex computer-based systems. From factory-installed to aftermarket, there is a wide range of technology service providers offering solutions to carsharing operators. CSO’s in North America are more advanced when it comes to adoption of vehicle-sharing technologies closely followed by Europe. Continued expansion in the vehicle-sharing technologies market, improved cost benefits and fleet management efficiency, and rapid urbanization are expected to underpin the continuous growth of this market in 2015 and beyond.
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