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Strategic Analysis of the Turkish Fleet and Leasing Market

Strategic Analysis of the Turkish Fleet and Leasing Market

Executive Summary—Key Findings

Operational leasing expected to outgrow outright purchase and reach 􂀀% penetration of the total company car registration from current levels of 􂀀%.

Fleet and Leasing Market: Key Findings, Turkey, 2015

Fleet registration was 255,000 units in 2015 and is expected to reach 􂀀 by 2021 at a CAGR of 􂀀%.

Outright purchase will grow at a higher rate with a Compound Annual Growth Rate (CAGR) of 􂀀% (2014–2021) than operational leasing—which has a CAGR of 􂀀%.

Due to the limitations and restrictions of Light Commercial Vehicles (LCVs) in the operational leasing sector, there are only 􂀀 vehicles in the parc of operational leasing companies.

The top five companies accounting for approximately 􂀀% of the total vehicle parc are domestic companies, namely, Intercity, Derindere (DRD), Hedef Filo, Celik Motors, and Otokoc.

The customer base of operational leasing tripled in the last three years with over 􂀀 customers.

About this report

This study provides an analysis of the Turkish fleet and leasing market and covers both the passenger car and light commercial vehicle sectors. The report also provides a detailed breakdown of fleet ownership in each segment covering operational leasing, outright purchase, and financial leasing. The related regulations and drivers and restraints that are affecting market growth are also assessed in this study. It also includes an in-depth analysis of competitor structure and a comparison between local participants; a strategic outlook has also been provided.


  • Executive Summary
    • Executive Summary-Key Findings
    • Market Share of Local and International Leasing Companies
    • Operational Leasing Portfolio (Parc)
    • Key Drivers and Restraints
    • Fleet and Leasing Market-Company Cars
    • Key Company Structure
    • Key Conclusions
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table Total Fleet and Leasing Market: Fleet Registration, Turkey, 2011-
    • Definitions of Terms Used in the Study
    • Research Aims and Objectives
    • Research Background
    • Research Methodology
    • Key Questions this Study Will Answer
  • Fleet and Leasing Market Overview
    • Role of Key Market Factors
    • Comparison of Outright Purchases and Fleet Leasing
    • Operational Leasing Portfolio (Parc)-Breakdown by OEMs
    • Operational Leasing Portfolio-Breakdown by Vehicle Segment
    • Operational Leasing Portfolio-Breakdown by Engine Type
    • Contractual Period Analysis
    • Contract Agreement Process
    • Maturity Curve of Fleet Leasing Market
  • External Challenges: Drivers and Restraints-Total Fleet and Leasing Market
    • Fleet and Leasing Market Drivers
    • Drivers Explained
    • Fleet and Leasing Market Restraints
    • Restraints Explained
  • Regulations Affecting the Fleet and Leasing Market
    • Taxation Policies
    • Regulatory Framework
    • Impact of Regulatory Challenges
  • Fleet and Leasing Market
    • Total Passenger Car Market-Breakdown by Fleet and Retail Registration
    • Fleet and Company Car Market
    • Company Passenger Car Market-New Registration Breakdown by Type of Purchase or Funding
    • Total LCV Market-Breakdown by Fleet and Retail Registration
    • Corporate LCV Market-Breakdown by Type of Purchase or Funding
  • Fleet and Leasing Parc
    • Portfolio Analysis for Fleet and Leasing (Vehicle In Operation)-Passenger Cars
    • Portfolio Analysis for Fleet and Leasing (Vehicle In Operation)-LCVs
  • Competitor Dynamics and Benchmarking
    • Market Share-Local and International Leasing Companies
    • Competitor Benchmarking Based According to Operations
    • Competitor Benchmarking According to Company Structure
    • Competitor Benchmarking According to Company Structure
    • Key Competitor Insights
  • Conclusions and Future Outlook
    • Key Conclusions and Future Outlook
    • The Last Word-Three Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Table of Acronyms Used

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