Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe
Road-marking and traffic paints and coatings market in North America and Europe is primarily driven by the need for safer roads to reduce accident rates. Infrastructure spending, new road construction, and maintenance activities significantly contribute to the demand for marking materials. However, economic contraction in these regions considerably restrains the growth due to deferred and cancelled projects.
The market remains fairly mature due to lack of product differentiation, technological advancement, and high degree of product commoditisation. Furthermore, price-sensitive road contractors further curb price increase in the market. Market participants are striving to differentiate product and service offerings to increase prices.
Use of marking materials across regions/countries is primarily based on the availability of equipment and material usage in the past. However, need for improved performance, environmental-friendly products, and cost-competitive solutions are continuously driving road contractors to switch to newer materials in the marketplace.
These trends are projected to stimulate the demand for thermoplastics, cold plastics, and water-borne markings as road contractors are beginning to switch to newer products based on individual requirements.
About this report
This research service identifies the major industry drivers, restraints, regional trends, technology trends, and regulatory trends in the road-marking and traffic paints and coatings market in North America and Europe. The study provides an in-depth analysis of the performance-based markings and paint-based marking products. It further drills deeper to analyse specific trends in the thermoplastics and cold-plastics sub-segments in performance-based markings. From the paint-based markings segment, the analysis focusses on water-based, solvent-based, and 2-component epoxy and polyurethane markings. Different chemistries that are used across these products are also discussed in the study. Competitive structure and market share analyses have been provided at the total market level. Unit shipment, revenue forecasts, and pricing trends have been provided for each segment. The base year is 2013, and the forecast period ends in 2020.
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