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Strategic Analysis of OEM Strategies for All-Wheel Drive Systems in Europe

Strategic Analysis of OEM Strategies for All-Wheel Drive Systems in Europe

Executive Summary—Key Findings

4Motion and Quattro are expected to propel VW Group sales of AWD vehicles far ahead of competitors such as BMW and Mercedes-Benz in the premium segment.

Total AWD Systems Market: Key Takeaways, Europe, 2014

OEM Focus

By 2021, the VW Group is expected to lead all-wheel drive (AWD) sales in the B and C segments, with almost 􂀀 units.

Vehicles with AWD technology in these segments are expected to double to more than 􂀀 million units by 2021.

Market Focus

Increasing popularity of crossover utility vehicles and growing demand for technologies that offer superior driving dynamics is expected to increase the take rate for AWD systems.

The AWD systems market is expected to grow at a CAGR of 􂀀% to nearly € billion in 2021, mainly due to growth in C-segment vehicles.

Russia has the highest percentage of drivers (􂀀%) willing to spend more than € on full-time 4WD/AWD technology.

Systems Focus

Downsizing driveline architecture and disconnect driveline systems that offer superior fuel efficiency benefits compared to conventional AWD systems are expected to play an important role in the future of AWD technology.

eAWD technology is expected to become more popular due to its potential to improve fuel economy by 􂀀% and support original equipment manufacturers (OEMs) to meet stringent emission regulations.

About this report

The increasing popularity of cross-over utility vehicles and growing demand for technologies that offer superior vehicle stability, safety, and enhanced driving dynamics are expected to increase the take rate for all-wheel drive (AWD) systems. These take rates are growing especially in the C and D segments and in the sports segment. The market for AWD systems comprising of part-time, full-time, and on-demand combination is expected to grow at a CAGR of 6.3% between 2014 and 2021.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Market Engineering Measurements
    • European Driving Dynamics Preferences
    • Willingness to Pay-AWD Technologies
      • Table Total AWD Systems Market: Willingness to Pay, Europe, 2014
    • Key Industry Challenges
    • Executive Summary-Associated Multimedia
  • Research Scope, Objectives, Background, and Methodology
    • Research Aim, Objectives, and Scope
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Participant Groups Compared in this Study
  • Definitions and Segmentation
    • Product Segmentation and Classification
    • All-Wheel Drive System Definitions
    • Vehicle Segmentation
  • Market Overview
    • Market Roadmap
    • Technology Roadmap
    • AWD Product Life Cycle Analysis
  • External Challenges: Drivers and Restraints-Total AWD Systems Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total AWD Systems Market
    • Market Engineering Measurements
      • Table Total AWD Systems Market: Market Engineering Measurements, Europe, 2014
    • Unit Shipment Scenario Analysis
      • Table Total AWD Systems Market: Unit Shipment Scenario Analysis, Europe, 2014-2021
    • Forecast Scenario Assumptions to 2021
    • Revenue Forecast
    • Revenue Forecast Discussion
    • Unit Shipment Breakdown by OEM Group
    • Unit Shipment Breakdown by OEM Discussion
    • AWD Systems Market-Market Breakdown by Vehicle Segment
    • Market Breakdown by Vehicle Segment
    • AWD Systems Market-Pricing Trends and Forecast
      • Table Total AWD Systems Market: Pricing Trends and Forecast, Europe, 2014-2021
    • Pricing Trends and Forecast Discussion
  • Insights from Customer Research
    • 10 Most Important Findings on European Consumers
      • Table Total AWD Systems Market: Driveline Technologies, Europe, 2014
    • Willingness to Pay-AWD Technologies
      • Table Total AWD Systems Market: Willingness to Pay, Europe, 2014
    • Willingness to Pay by Car Segment
      • Table Total AWD Systems Market: Cost and Percentage of Total Car Budget, Europe, 2014
    • Top Advantages of Driving an AWD Vehicle
    • Top Advantages of Driving an AWD Vehicle by Segment
    • Top Features of the AWD System by Car Segment
  • OEM Profiles
    • Volkswagen Group
    • Jaguar Land Rover
    • BMW Group
    • Daimler Group
    • Renault Nissan Group
    • Volvo
    • Fiat-Chrysler Group
    • Toyota Group
  • Supplier Profiles
    • BorgWarner
    • BorgWarner-Product Road Map and SWOT analysis
    • JTEKT
    • JTEKT-SWOT Analysis and Product Road Map
    • Magna-Company Profile
    • Magna-SWOT Analysis and Product Road Map
    • GKN Driveline-Profile
    • GKN Driveline-SWOT Analysis and Product Road Map
    • ZF Friedrichshafen AG-Profile
    • ZF Friedrichshafen AG-SWOT Analysis and Product Road Map
  • Conclusions and Future Outlook
    • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology

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