Strategic Analysis of the North American Automotive Batteries Aftermarket
This Frost & Sullivan research service analyses the drivers, restraints, trends and forecasts in the North American batteries aftermarket. The study meticulously explores vehicle owners' attitudes and behaviors towards vehicle maintenance and auto technicians' choice of replacement batteries. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments:
Conventional lead acid battery (flooded lead acid batteries, enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
Start stop battery (enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
Nickel metal hydride battery (NiMH)
Lithium ion battery (phosphate based, silica based, manganese based, titanate based)
Premium Batteries will Chiefly Drive the Overall Revenue Growth
The increase in the number of vehicles in operations (VIO) and the rise in the average vehicle age from 10.5 to 10.8 years is expected to provide a thrust to the batteries aftermarket in North America. However, with newer vehicles being equipped with advanced, higher-priced, premium batteries such as AGM and EFB, there is considerable scope for revenue growth. This higher uptake of complex battery technologies will also lead to the rise of battery specialists and traditional distributors as the most preferred channels of distribution.
Meanwhile, the greater prevalence of private labelling among distributors and the consolidation of distributors will put downward pressure on prices and reduce the bargaining power of the battery suppliers. Distributors have also started directly sourcing from manufacturers in Asia, which might further force the suppliers to reduce the prices.
Another segment that is rising in prominence in the batteries aftermarket is the hybrid electric vehicle (HEV) batteries segment. The high costs involved in the replacement of HEV batteries cause vehicle owners to opt for original equipment services (OES) instead of independent aftermarket suppliers. In response, aftermarket installers have started focusing on the reconditioning and refurbishment of HEV batteries to optimize the growing demand in the replacement market segment.
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