Market Research Logo

Strategic Analysis of Mobile Money in Africa

Strategic Analysis of Mobile Money in Africa

This research services provides a cross-country analysis of the key trends shaping the mobile money industry in Sub-Saharan Africa. It focuses on the factors influencing mobile money penetration across different countries in the region. This includes a comprehensive of the market drivers and challenges such as regulation and technology. Included in the report is an assessment of the strategies adopted by the leading mobile money providers in the market. The research also highlights emerging mobile money applications and business models and how this is expected to drive the industry in the long term.

  • Introduction
  • Overview of the Market
  • Trends Shaping Africa's Mobile Money Market
  • Service Providers' Success Factors
  • The Mobile Money Evolution
  • International Remittance Opportunities
  • Conclusion

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report