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Strategic Insight of Electrically Actuated Power Steering for Light and Medium Commercial Vehicles in Europe

Strategic Insight of Electrically Actuated Power Steering for Light and Medium Commercial Vehicles in Europe

Executive Summary—Key Findings

With the proliferation of advanced safety solutions, it is only a matter of time before steering electrification is implemented to achieve the next level of safety.

Electrically Actuated Power Steering Market for LCV and MCV: Key Findings, Europe, 2014–2021

Market Size: Market size of steering electrification stands at about 􂀀 in 2014, comprising of 􂀀% vehicles in the LCV and MCV segment.

Forecast: Steering electrification market for LCV and MCV is expected to register a compound annual growth rate (CAGR) of 􂀀% during 2014–2021, surpassing 1 Million installed base as early as 2018.

Key Solutions: Apart from the standard off-the-shelf solutions such as electric power assisted steering (EPAS) and electro-hydraulic power steering (EHPS), plug-and-play solutions such as tedrive’s iHSA can also be used in heavier vehicles in the range of to tons.

Market Leading OEMs: Mercedes Benz Vans along with Volkswagen Commercial Vehicles and Fiat Professional held a combined market share of about 􂀀% in electrified steering in 2014 in Europe for the LCV segment. However, the MCV segment is yet to see an electrified steering solution.

Application: Steering electrification will allow OEMs to offer higher number of safety and convenience features such as lane keeping assist (LKA), lane centring assist (LCA), active cruise control (ACC), and crosswind assist. These safety features will allow fleet managers to hire a less experienced driver, thereby cutting costs.

About this report

Most of the commercial vehicles operating in the light (LCV) and medium (MCV) range are predominantly steered by hydraulic power steering (HPS). Very few LCVs use an electrified steering solution, while none of the MCVs are able to use electrified steering because of the front axle. This research looks in the potential for steering electrification and the potential for add-on steering modules such as iHSA. This research is based on secondary and primary data collected from LCV and MCV OEMs active in the European market. The research covers market trends for steering electrification and OEM technology preferences as well as key conclusions, outlooks, and predictions. The base year of the study is 2014, with forecasts up to 2021.


  • Executive Summary
    • Executive Summary-Key Findings
    • Key Findings and Future Outlook
    • Steering Electrification Market Evolution for LCV and MCV
    • Benefits of Add-on Steering Module over Traditional Steering Systems
    • Key Findings from Frost & Sullivan's 2014 Voice of Customer Study
    • Current and Future Outlook for Steering Electrification in Europe
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table Electrically Actuated Power Steering Market for LCV: Vehicle Production Forecast, Europe, 2014-2021
      • Table Electrically Actuated Power Steering Market for MCV: Vehicle Production Forecast, Europe, 2014-2021
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Product Definitions and Market Segmentation
    • Power Steering System Segmentation
    • Power Steering System Definitions
    • Market Segmentation
  • Overview of Safety and Efficiency Improvement Solutions
    • Commercial Vehicle Safety Systems Technology Roadmap
    • Overview of Safety and Efficiency Improvement Solutions
    • Driver Shortage Leading to Need for Safety Systems
    • Health, Wellness, and Wellbeing of Ageing Truck Drivers
    • Advent of Autonomous Trucks Accelerates Electrification of Steering
  • Market Measurement Analysis
    • Combined LCV and MCV Unit Shipment Forecast Scenario Analysis
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Unit Shipment Forecast Scenario Analysis, Europe, 2014-2021
    • Unit Shipment Breakdown by OEM and Product Types
    • Penetration of Electrically Actuated Solution in LCV Segment
    • Penetration of Electrically Actuated Solution in MCV Segment
  • Pricing Analysis and Return on Investment
    • Hours-of-Service (HOS) Rule
    • Insurer Perspective
    • Scenario I: Replacing a Highly Experienced Driver with an Average Driver-7.5-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Comparative Analysis for Replacing a Highly Experienced Driver with an Average Driver-7.5-ton MCV, Europe, 2014-2015
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Analysis for Replacing a Highly Experienced Driver with an Average Driver-7.5-ton MCV, Europe, 2014-2015
    • Scenario II: Replacing an Average Driver with an Inexperienced Driver-7.5-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Comparative Analysis for Replacing an Average Driver with an Inexperienced Driver-7.5-ton MCV, Europe, 2014-2015
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Analysis for Replacing an Average Driver with an Inexperienced Driver-7.5-ton MCV, Europe, 2014-2015
    • Scenario I: Replacing a Highly Experienced Driver with an Average Driver-17-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Comparative Analysis for Replacing a Highly Experienced Driver with an Average Driver-17-ton MCV, Europe, 2014-2015
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Analysis for Replacing a Highly Experienced Driver with an Average Driver-17-ton MCV, Europe, 2014-2015
    • Scenario II: Replacing an Average Driver with an Inexperienced Driver-17-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Comparative Analysis for Replacing an Averagely Experienced Driver with an Inexperienced Driver-17-ton MCV, Europe, 2014-2015
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Analysis for Replacing an Average Driver with an Inexperienced Driver-17-ton MCV, Europe, 2014-2015
    • Summary
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Summary of Case Studies, Europe, 2014-2015
  • Key OEMs in the Steering Electrification Market
    • OEM Profile-Daimler Group
    • OEM Profile-Fiat Professional
    • OEM Profile-Ford Group
    • OEM Profile-Volkswagen Group
  • Conclusions and Future Outlook
    • Key Conclusions
    • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Cost Split for a Highly Experienced Driver of a 7.5-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing a Highly Experienced Driver for 7.5-ton MCV, Europe, 2014
    • Cost Split for an Average Driver of a 7.5-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing an Average Driver for 7.5-ton MCV, Europe, 2014
    • Cost Split for an Inexperienced Driver of a 7.5-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing an Inexperienced Driver for 7.5-ton MCV, Europe, 2014
    • Cost Split for a Highly Experienced Driver of a 17-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing a Highly Experienced Driver for 17-ton MCV, Europe, 2014
    • Cost Split for an Average Driver of a 17-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing an Average Driver for 17-ton MCV, Europe, 2014
    • Cost Split for an Inexperienced Driver of a 17-ton MCV
      • Table Electrically Actuated Power Steering Market for LCV and MCV: Cost Split for Employing an Inexperienced Driver for 17-ton MCV, Europe, 2014
    • Abbreviations and Acronyms Used
    • Market Engineering Methodology

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