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Strategic Analysis of the Indian OES Channel

  • Executive Summary
    • Key Research Findings
    • Overall Market Outlook
    • OES Channel Evolution and Impact on OEM Revenue
    • OES Channel Outlook
      • Table Automotive OES Channel: Parts Market Size at Dealer-Net Level, India, 2012–2022
    • OEM Positioning and Outlook
      • Table Automotive OES Channel: OEM Positioning and Outlook, India, 2015–2022
    • OEM's Strategies
    • New OEM Business Models and Technology
    • Impact of PV Telematics in the OES Channel
  • Research Scope and Definitions
    • Key Participant Groups Compared in this Study
  • Country Overview
    • Country Overview–India
    • India in the Industry League Table–The Future Big Industries of India
  • Research Objectives, Background, and Methodology
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Demand Analysis
    • Automotive OES Channel: Passenger Vehicle Sales
      • Table Automotive OES Channel: Passenger Vehicle Sales, India, 2012–2022
    • Passenger Vehicle Opportunity Pyramid–India
    • Automotive OES Channel—Vehicles in Operation (VIO) by Type
      • Table Automotive OES Channel: Vehicles in Operation by Type, India, 2012–2022
    • Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Type
      • Table Automotive OES Channel: Passenger Vehicles in Operation by Type, India, 2012–2022
    • Automotive OES Channel—Average Passenger Vehicle Age (2015 and 2022)
    • Automotive OES Channel—Passenger Vehicles under Warranty Forecast
      • Table Automotive OES Channel: Warranty VIO vs. Non-warranty VIO Forecast, India, 2012–2022
    • Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Brand
    • Automotive OES Channel—Growth Drivers
  • Parts Analysis
    • Aftermarket Parts Revenue
    • Distributor/Dealer-net-level Market Size by Channel for Replacement Parts
      • Table Automotive OES Channel: Revenue Forecast by Distribution Channel in Total Replacement Parts Aftermarket, India, 2012–2022
    • Automotive OES Channel—Top Aftermarket Suppliers and Distributors
  • Service Analysis
    • Automotive OES Channel—Service/Repair Analysis
    • Service/Repair Analysis—Labor Rate Comparison
    • Multi-brand Service Chains–Key Competitors
    • Independent Garages or Local Service Centers (LSCs)– Profile
  • OES Channel Analysis
    • Automotive OES Channel—Parts and Service Market Size and Forecast
      • Table Automotive OES Channel: Parts and Service Revenue Forecast, India, 2012–2022
    • Challenges for the OES Channel
    • Opportunities for the OES Channel
    • Telematics Exhibit—myChevrolet India App (General Motors)
    • Telematics Exhibit—eCall with SYNC (Ford)
    • eCommerce Exhibit—Direct eStore Activity (Mahindra & Mahindra)
    • eCommerce Exhibit—eRetailing Strategy (Toyota-Kirloskar)
  • OEM Benchmarking in the Aftermarket
    • OEM Positioning by PVs Serviced per Service Center
      • Table Automotive OES Channel: PVs Serviced per Service Center, India, 2015
    • Competitive Benchmarking of OEMs in the Parts Aftermarket (Distributor/Dealer-net Level)
    • Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)
  • OEM Profiles–Maruti-Suzuki India Limited (MSIL)
    • Maruti-Suzuki India Limited (MSIL)— An Overview
    • Maruti-Suzuki—Profile
    • Maruti-Suzuki—Customer Convenience Strategies
  • Hyundai Motor India Limited (HMIL)
    • Hyundai Motor India Limited (HMIL)— An Overview
    • Hyundai—Profile
    • Exhibit—Service Mobile App, Hyundai Care, on a digital platform
  • Tata Motors (TM)
    • Tata Motors—An Overview
    • Tata Motors—Profile
    • Tata Motors—Strategies for competing in the IAM
  • Toyota Kirloskar Motor Private Limited (TKM)
    • Toyota Kirloskar Motor Private Limited (TKM)— An Overview
    • Toyota—Profile
    • Toyota—Customer Convenience Strategies
    • Exhibit—Toyota's eRetailing Strategy
  • Ford India
    • Ford India Private Limited—An Overview
    • Ford India—Profile
    • Ford India's Strategy to Revamp the Aftersales Network
    • Exhibit—Ford India's New Initiative to Bring Transparency in Aftersales Service
    • Telematics Solution—Ford eCall Facility with SYNC
  • General Motors India
    • General Motors India Private Limited—An Overview
    • General Motors India—Profile
    • Exhibit—myChevrolet India App
  • Future Outlook
    • Key Conclusions and Future Outlook
    • The Last Word–3 Big Predictions
  • Appendix—Telematics Outlook in India
    • Passenger Vehicle Telematics—Types of Telematics Solutions
    • Key Challenges in the Indian Telematics Market for PVs
    • Telematics Installed Base
    • Competitive Dynamics and OEM Telematics Solutions
    • Market Engineering Methodology
    • Table of Acronyms Used
    • Planned 2016 Research

Strategic Analysis of the Indian OES Channel

In 2015, the OES (dealer) channel generated $4.7 billion in parts revenues at the dealer-net level (about 37% of the total Indian aftermarket). It is forecast to record a CAGR of 8.8% until 2022 reaching $8.5 billion. Rising vehicle population due to increased sales, continued economic growth, and longer OE warranty terms is driving the Indian OES channel. The research service analyzes how all OES channel participants will be forced to expand beyond their dealerships and adopt new business models to address aging vehicle parc. It seeks to highlight opportunities in aftermarket expansion, eCommerce, and telematics that will support future industry growth and identify the OEMs that are better positioned to grow.


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