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Strategic Analysis of the Global Subcompact SUV and Crossover Market

Strategic Analysis of the Global Subcompact SUV and Crossover Market

Executive Summary—Key Findings By 2022, 􂀀 OEMs target to compete with nearly 􂀀 subcompact SUV and crossover models.

Subcompact SUV and Crossover Market: Key Findings, Global, 2014

Subcompact SUV and Crossover Target Specifications

Vehicles in the target segment are expected to have the following specifications: length = 􂀀 to 􂀀 inches (in) and width = 􂀀 to 􂀀 in.

Subcompact SUVs and crossovers are expected to have a curb weight of 􂀀 to 􂀀 pounds (lb).

Unique Selling Proposition (USP) of Subcompact SUV and Crossover Vehicles

Subcompact SUVs and crossovers are targeted at offering a blend of urban and light off-roading.

On average, subcompact SUVs and crossovers are expected to offer approximately 􂀀 mpg as of 2015 and at least 􂀀 mpg by 2020 because of the proliferation of advanced fuel-efficient powertrain technologies to these models.

arget Participants and Models in the Subcompact SUV and Crossover Market

About 􂀀 NA, 1􂀀 European, 11 APAC, and 18 Chinese automotive top original equipment manufacturers (OEM) target about 􂀀, 􂀀, 􂀀 and 􂀀 models, respectively, between 2010 and 2022 in the subcompact SUV and crossover market.

Overall, 􂀀 OEMs worldwide will target 􂀀 million total unit sales by 2022, according to the Frost & Sullivan scenario.

Premium versus Mass-market Subcompact SUV and Crossover Analysis

Analysis of the top 􂀀 models indicate there will be more mass-market vehicles than premium vehicles by 2022.

The top 5 models in 2015 are expected to remain as the top 5 by 2022. The share of the top 􂀀 is expected to remain at 􂀀%.

Subcompact SUV and Crossover Target Customers and Demographics

The target for subcompact SUVs is a young, educated, and entry-level customer.

Customers broadly fall under the18 to 36 age group, are at least high school educated, and are willing to spend about $􂀀 for a vehicle in this category.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Definition and Segmentation
    • Executive Summary-Key Characteristics and Offerings
    • Executive Summary-Subcompact SUV and Crossover OEM Roadmap
      • Table Subcompact SUV and Crossover Market: OEMs and Models Roadmap, Global, 2011-2022
    • Executive Summary-Global Market Opportunity and Forecasts
      • Table Subcompact SUV and Crossover Market: Market Opportunity and Forecasts, Global, 2012-2022
    • Executive Summary-Top 20 Subcompact SUV Global Model Analysis
    • Executive Summary-Top 5 Models and Their Platforms
    • Executive Summary-Subcompact SUV Target Demographic
    • Executive Summary-Previous Attempts and Lessons Learned
    • Executive Summary-Future Outlook and Key Findings
    • Associated Multimedia
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEMs Compared in This Study
  • Definitions and Segmentation
    • Vehicle Segment Definitions
  • Introduction to the Subcompact Vehicles Market
    • Total Subcompact Vehicles Market
    • OEMs Operating in the Target Market
    • Models Competing for Market Share in the Target Market
    • Subcompact SUV Philosophy-Capturing White Space is Key
    • Subcompact SUV Penetration Pathway
    • Attempts at Subcompact SUV White Space
  • Subcompact SUV and Crossover Market Overview
    • Subcompact SUV and Crossover Roadmap of NA OEMs
    • Subcompact SUV and Crossover Roadmap of European OEMs
    • Subcompact SUV and Crossover Roadmap of APAC OEMs
    • Subcompact SUV and Crossover Roadmap of Chinese OEMs
  • Subcompact SUV and Crossover Market Forecasts
    • Global Market Opportunity and Forecasts-3 Scenarios
      • Table Subcompact SUV and Crossover Market: Market Opportunity and Forecasts, Global, 2012-2022
    • Contributing Regional Markets Share-Frost & Sullivan Scenario
      • Table Subcompact SUV and Crossover Market: Contributing Regional Market Share, Global, 2012 and 2022
    • Global Market Growth Opportunities-Frost & Sullivan Scenario
      • Table Subcompact SUV and Crossover Market: Global Market Growth Opportunities, Global, 2015-2022
  • Regional Market Analysis
    • NA OEMs-Models and Growth: Conservative Scenario
    • Models Competing for Subcompact SUV Market Share in NA
    • European OEM-Models and Growth: Conservative Scenario
    • Models Competing for Subcompact SUV Market Share in Europe
    • APAC OEMs-Models and Growth: Conservative Scenario
    • Models Competing for Subcompact SUV Market Share in APAC
    • Chinese OEMs-Models and Growth: Conservative Scenario
  • Comparative Benchmarking of the Subcompact SUV and Crossover Market
    • Comparative Benchmarking of the Subcompact SUV: Dimensions
    • Comparative Benchmarking of Subcompact SUV Market: MSRP
    • Comparative Benchmarking of the Subcompact SUV: MPG
    • Comparative Benchmarking of Subcompact SUV Market: Curb Weight
    • Comparative Benchmarking of Subcompact SUV Market: Cargo Volume
    • Comparative Benchmarking of Subcompact SUV Market: Engine
    • Top 20 Subcompact SUV Global Models-2015 Analysis
    • Top 20 Subcompact SUV Global Models-2022 Analysis
    • 2022 Top 20 Models and Their Platforms
      • Table Subcompact SUV and Crossover Market: Top 20 Models and their Platforms, Global, 2015-2022
  • Subcompact SUV and Crossover Demographic
    • Subcompact SUV and Crossover Target Demographic
    • Subcompact SUV and Crossover Target-Millennials
    • Subcompact SUV-Expected Demographic Analysis
  • Conclusions and Future Outlook
    • Future Outlook and Key Findings
    • The Last Word-3 Big Predictions
  • Appendix
    • Abbreviations and Acronyms Used
    • Business Strategy and Innovation Group (BSIG) Research Program-2015 Production Plan
    • Market Engineering Methodology

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