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Strategic Analysis of the European OES Channel

Strategic Analysis of the European OES Channel

The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.


  • Executive Summary
    • Key Findings
    • Factors Impacting the OES Channel
    • Vehicle Demand Analysis
    • Market Share of OES by Country
    • Emerging OES Strategy for Challenges
    • OES Aftermarket Expansion
    • New Business Model Adoption by OEMs
    • Competitive Benchmarking of Market Participants
    • OEM Strategic Priorities in Europe
    • Evolution of Network Contracts in Europe
    • OES Channel Competitive Analysis
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012-2022
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
  • Overview of the European Automotive Aftermarket
    • Europe-Distribution Channels
    • Automotive Aftermarket-Sales Forecast
      • Table Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015-2022
    • Automotive Aftermarket-VIO Forecast
      • Table Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012-2022
    • Automotive Aftermarket-In-warranty Vehicles
      • Table Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022
    • VIO by Brand
    • Average Vehicle Age by Country
      • Table Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012-2022
  • Country Profiles
    • Key OES Highlights by Country
    • The United Kingdom-Country Profile
    • Country Profile
      • Table Country Profile
    • OES Strategies for the United Kingdom
    • Spain-Country Profile
    • Country Profile
      • Table Country Profile
    • OES Strategies for Spain
    • Germany-Country Profile
    • Country Profile
      • Table Country Profile
    • OES Strategies for Germany
    • France-Country Profile
    • Country Profile
      • Table Country Profile
    • OES Strategies for France
    • Italy-Country Profile
    • Country Profile
      • Table Country Profile
    • OES Strategies for Italy
    • European OEM Telematics Services Summary
    • Key OES Future Outlook by Country
  • OEM Analysis
    • Key OES Highlights by OEM
    • Competitive Benchmarking of Market Participants
  • OEM Profiles
    • Ford
    • OEM Strategic Focus
    • Multi-brand Repair Network-OES and IAM Collaboration
    • Renault
    • OEM Strategic Focus
    • BMW
    • OEM Strategic Focus
    • eCommerce in the Automotive Aftermarket-BMW Web Store
    • Case Study-OES-to-Marketplace: BMW eBay Direct
    • Volkswagen
    • OEM Strategic Focus
    • Volkswagen UK-Trade Parts Specialists (TPS)
    • Hyundai-Kia
    • OEM Strategic Focus
    • PSA
    • OEM Strategic Focus
    • New Business Model Adoption by OEMs-PSA's OES Strategy
    • Mercedez-Benz
    • OEM Strategic Focus
    • Key OES Future Outlook by OEM
  • Key Findings and Conclusion
    • Key Conclusion
    • Europe OES Channel 2025
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Definitions

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