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Strategic Analysis of the European and North American Peer-to-Peer Carsharing Market

Strategic Analysis of the European and North American Peer-to-Peer Carsharing Market

Key Findings

By 2025, the number of total peer-to-peer (P2P) carsharing members are expected to cross 􂀀 million in Europe and North America. Over 􂀀 vehicles are expected to be in the P2P carsharing fleet by 2025.

Total P2P Carsharing Market: Key Takeaways, Europe and North America, 2014

The P2P carsharing market in Europe and North America is expected to grow at a compound annual growth rate (CAGR) of 􂀀% from 2014 to 2025 in terms of members to reach 9.8 million in 2025 from 􂀀million in 2014.

As of 2014, the European P2P carsharing market had approximately 1 million members and is expected to a grow at a CAGR of 􂀀% to 2025, to reach 􂀀million members due to the entry of foreign participants.

Traditional carsharing operators (CSOs) in North America are expected to enter the P2P carsharing market by 2016. The North American market expected to grow at a CAGR of 􂀀% from 2014 to 2025 in terms of vehicles and hold a fleet of􂀀 in 2025, up from 􂀀 in 2014.

The P2P carsharing model—with an average rental of 􂀀 to 􂀀days—is evolving to fill the gap between car rental (average rental duration of over 1 week) and traditional carsharing (average rental duration of less than a day). Traditional P2P CSOs are beginning to diversify their business models by expanding their service offerings to provide airport and train station rentals.

Growth of P2P carsharing is underpinned by the growth of the sharing economy. This will lead virtual marketplace providers and operators in the P2P market to include vehicles in their platform, such as Zilok and e-loue.

Legal regulations are anticipated to change in order to facilitate growth of P2P carsharing. Restrictions on insurance laws (e.g., age restrictions and insurance type) and keyless entry systems on personal vehicles (e.g., warranty issues and vehicle registration) are expected to be alleviated by 2017 allowing the growth of shared vehicles globally.

About this report

This research service offers a strategic insight into the peer-to-peer (P2P) carsharing market, with snapshots of the emerging business models associated with traditional and P2P carsharing. The study examines the growth of carsharing from 2013, and provides growth forecasts for membership, number of vehicles, and revenue in North America and Europe until 2025. It examines the factors which are accelerating the growth of P2P carsharing membership. It also includes breakdowns at the country level and offers insights into key market trends. In addition, an overview of major market participants’ business models is provided.


  • Executive Summary
    • Key Findings
    • P2P Carsharing Regional Trends-An Overview
      • Table P2P Carsharing Market: Regional Trends, Europe and North America, 2014
    • Membership CAGR versus Vehicle Numbers
    • Key Success Factors--Right Business Model in the Right Place
    • P2P Carsharing Legal and Regulatory Framework
    • Key Market Participants
    • P2P Carsharing Analysis by Country-Europe
    • P2P Carsharing Analysis by Country-North America and Australia
    • Traditional versus P2P Carsharing-A Snapshot
      • Table Carsharing Market: Snapshot of Traditional vs. P2P Carsharing, Europe, 2014-2025
      • Table Carsharing Market: Snapshot of Traditional vs. P2P Carsharing, North America and Asia, 2014-2025
  • Research Scope, Objectives, Methodology, and Background
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
  • Definitions and Segmentation
    • System Segmentation
    • Drivers and Restraints
    • Industry Challenges
  • Mega Trends and Industry Convergence Implications
    • Impact of Mega Trends on the P2P Carsharing Market
  • Business and Operational Model Analyses of P2P Carsharing Services
    • P2P Carsharing--An Introduction
    • Positioning of the P2P Business Model
    • Evolution of the P2P Carsharing Business Model
    • Snapshot of Key Market Participants in Europe
    • Snapshot of Key Market Participants in North America and Asia
    • Key Market Participants
      • Table Key Market Participants
    • Key Differentiators-P2P versus Traditional Carsharing
    • P2P Carsharing Approach Similar to eBay
    • Business Model of P2P Carsharing
    • Business Model Analysis of P2P Carsharing
    • Cost Breakdown Analysis of P2P CSO Fees
    • P2P Carsharing--Operational Costs of P2P CSOs
    • Operational Model of P2P Carsharing
    • Keyless Entry Enabled Vehicles-P2P Carsharing
  • Market for P2P Carsharing Services
    • P2P Carsharing--An Overview
    • Analysis of Total P2P Carsharing Members and Vehicles
      • Table P2P Carsharing Market: Members and Vehicles, Europe and North America, 2013-2025
    • Analysis for P2P Carsharing Revenue
      • Table P2P Carsharing Market: Revenue Forecast, Europe and North America, 2013-2025
    • Analysis for P2P Carsharing Revenue by Country
      • Table P2P Carsharing Market: Regional Revenue Forecast by Country, Europe and North America, 2013-2025
    • Analysis of P2P Carsharing-Forecast Assumptions
    • P2P Carsharing-Vehicle Forecast by Scenario
      • Table P2P Carsharing Market: Vehicle Forecast by Scenario, Europe and North America, 2013-2025
    • P2P Carsharing-Member Forecast by Scenario
      • Table P2P Carsharing Market: Member Forecast by Scenario, Europe and North America, 2013-2025
    • P2P Carsharing-Revenue Forecast by Scenario
      • Table P2P Carsharing Market: Revenue Forecast by Scenario, Europe and North America, 2013-2025
    • Scenario Analysis for P2P Carsharing-Forecast Assumptions
    • Timeline of Key Market Participants in P2P Carsharing
    • Number of P2P CSOs in Select Countries
    • Vehicles Forecast by Country
    • P2P CSOs-Based on Actual M:V Ratio
    • P2P CSOs-Based on Vehicles
    • P2P CSOs-Based on Members
  • P2P Carsharing Services-Country Profiling
    • P2P Carsharing Country Dashboard-France
    • P2P Carsharing Country Dashboard-Germany
    • P2P Carsharing Country Dashboard-UK
    • P2P Carsharing Country Dashboard-Spain
    • P2P Carsharing Country Dashboard-Netherlands
    • P2P Carsharing Country Dashboard-Denmark
    • P2P Carsharing Country Dashboard-US
    • P2P Carsharing Country Dashboard-Canada
  • Market for P2P Carsharing-Company Profiles
    • Company Profile Drivy-Structure, Vision, and Brand
    • Drivy-Geographic Coverage and Fleet Size by Country
    • Company Profile Getaround--Structure, Vision, and Brand
    • Getaround-Geographic Coverage and Fleet Size by State
    • Company Profile Tamyca--Structure, Vision, and Brand
    • Tamyca-Geographic Coverage and Fleet Size by Country
    • Company Profile JustShareIt--Structure, Vision, and Brand
    • JustShareIt-Business Model and Fleet size
    • Company Profile-GoMore
  • Conclusions and Future Outlook
    • Country Profiles-Summary
    • Key Findings and Future Outlook
    • The Last Word-Four Big Predictions
  • Appendix
    • Country-level Forecast Scenario Assumptions for P2P Carsharing
    • Table of Acronyms Used
    • Market Engineering Methodology

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