Strategic Corporate Profile of Qoros Global Operations
Strategic Profile of Qoros Auto: Key Findings, Global, 2014
Qoros Auto is headquartered in Changzhou, China. Its primary market focus is China followed by Europe, Middle East, and Latin America.
Qoros Auto currently has two models: the 3-sedan and 3-hatchback, in its product portfolio.
Plans for future models include the Hybrid HQ3 Cross and SUV XQ3.
Qoros Auto was formed as a joint venture between Chery Auto and Israeli Corp. in 2007. The company functions independent of the two major stakeholders, and sets it own short-term goals and direction. Chery Auto appointed Volker Steinwascher as the Vice Chairman and Gert Volker Hildebrand as the Head of Design.
The key management from Qoros Auto are from established OEMs.
Stefano Villanti is the Head of Marketing, Sales and Product Strategy. In his 6-year tenure at McKinsey, he supported major automotive OEMs in Europe and China. His key focus was operational strategy, customer-driven product development, and market entry strategy.
Klaus Shmidt, the Executive Director of Vehicle Engineering and Peter Matkin, Director of Program Management, along with Gert Volker Hildebrand, form the core engineering team. Klaus Shmidt was with BMW for years as the Chief Engineer of Vehicle Performance and Chassis, while Peter Matkin was the Chief Engineer of Vehicle Integration in his 15-year tenure at Jaguar and Land Rover.
About this report
This strategic corporate profile aims to provide an overview of Qoros Auto by identifying and interpreting factors that contribute to the success of the organization. This research discusses Qoros Auto’s product portfolio and sales performance. Furthermore, this strategic corporate profile also analyzes the company’s global footprint, assesses key operational strategies, and focuses on corporate structure, and product-specific approaches. Qoros Auto is a fast developing automotive original equipment manufacturer (OEM) focused on the luxury car market. This research also covers the future strategies and expected growth of the company.
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