Strategic Analysis of the Brazilian Off-highway Vehicles Market
Market on Growth Trajectory Towards 170,000 Units by 2021
The total off-highway vehicle (OHV) market in Brazil is expected to grow to between and units by 2021 from about to units in 2014. Growth in infrastructure and transport mobility projects, expected increases in agricultural output, and government/financial programs are among the drivers. Stable demand is expected in 2015 and early 2016, followed by a period of growth.
Agriculture Equipment will Account for the Greatest Volume
The agriculture equipment segment is expected to account for % to % of total OHV volume by 2021, with between and units sold. Earthmoving equipment is expected to have a share between % and %.
AGCO (Massey Ferguson and Valtra) is expected to be the market leader, followed by Case New Holland (CNH Industrial), cumulatively holding between % and % of the market by 2021.
Wheel Tractors, Backhoes, and Aerial Platforms to Dominate
In terms of equipment type, wheel tractors, backhoes, and aerial platforms are expected to account for more than % of the total market by 2021, cumulatively surpassing units.
Local Manufacturing is an Imperative
High import taxes, the Brazilian government’s push to strengthen domestic market expertise, and prerequisites for qualifying for financial support are among the drivers for additional manufacturing facilities in the country.
Market participants have set up at least new manufacturing facilities in Brazil in the past years, positioning the country as a manufacturing hub for the entire Latin American (LATAM) region with the potential of achieving economies of scale and competitive pricing and positioning.
About this report
The Brazilian off-highway vehicle market has seen immense growth over the last 6 to 8 years; despite some headwinds expected in the short term compared with record years such as 2013, the market towards 2021 is expected to grow. Investments in infrastructure and the mega farm trend are expected to propel off-highway vehicle volumes. This study focuses on construction and mining equipment (essential earthmoving, compaction, and material handling equipment) and agriculture equipment. It provides participant profiles, the competitive landscape, market metrics, and technology trends with a special focus on OHV telematics. The study concludes with predictions and a market outlook.
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