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Strategic Analysis of the Brazilian Off-highway Vehicles Market

  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Market Engineering Measurements
    • Executive Summary-Unit Shipment Forecast by Segment
    • Executive Summary-Unit Shipment Forecast by Equipment Type
    • Executive Summary-Top-level Fact Sheet
    • Executive Summary-Select OEM/Earthmoving Equipment Matrix
    • Executive Summary-Select Earthmoving Equipment OEM Snapshot
    • Executive Summary-Agriculture Equipment Buying Cycle vis-à -vis Economic Cycles
    • Executive Summary-Select OEM/Agriculture Equipment Matrix
    • Executive Summary-Equipment Power Ranges
    • Executive Summary-Brazil OHV Telematics OEM Snapshot
    • Manufacturer Focus
    • Executive Summary-Popular Tractor Models in Brazil
    • Executive Summary-Popular Backhoe Model in Brazil
    • Key Conclusions and Future Outlook
  • Research Scope, Objectives, Methodology, and Background
    • Research Scope
      • Table OHV Market: Unit Shipment Forecast, Brazil, 2014-2021
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
      • Table OHV Market: Key Industry Participants, Brazil, 2014
    • OEMs Compared in This Study
  • Definitions and Segmentation
    • Market Segmentation
    • Equipment Definitions
  • Mega Trends and Industry Convergence Implications
    • Global Mega Trends that will Impact the Brazilian OHV Market
  • Market Overview
    • OHV Market Trends
    • Infrastructure Concessions Snapshot
    • Off-highway Diesel Engines-Emission Regulations
    • OHV Market-Key OEM Production Sites in Brazil
  • Special Focus-Brazilian OHV Telematics
    • Global OHV Telematics Market-Value Chain Analysis
    • Global OHV Telematics Market-Solution Types
    • Global OHV Telematics Market-Services and Packages
    • Select Telematics Providers for OHVs in Brazil
    • Telematics Providers for OHVs in Brazil-Key Observations
    • Brazil OHV Telematics OEM Snapshot
  • External Challenges: Drivers and Restraints-Total OHV Market
    • Brazil OHV Market Drivers
    • Drivers Explained
    • Brazil OHV Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total OHV Market
    • Market Engineering Measurements
      • Table OHV Market: Market Engineering Measurements, Brazil, 2014
    • OHV Market-Unit Shipment Scenario Analysis
    • Forecast Scenario Assumptions to 2021
    • Unit Shipment Forecast by Segment
    • Unit Shipment Forecast by Equipment Type
  • C&ME Segment
    • Unit Shipment Forecast by Equipment Type
    • Unit Shipment Forecast-Earthmoving Equipment
    • Unit Shipment Forecast by Earthmoving Equipment Type
    • Unit Shipment Forecast by Other Construction Equipment Type
    • Competitive Landscape-Earthmoving Equipment OEM Market Share Analysis
    • Select OEM Competitive Positioning
    • Earthmoving Equipment Power Range
    • C&ME Segment-Key Observations
    • JCB JS200 Excavator Profile
  • Agriculture Equipment Segment
    • Unit Shipment Forecast by Equipment Type
    • Unit Shipment Forecast by OEM
    • Competitive Landscape-OEM Market Share Analysis
    • Unit Shipment by Region
    • Agriculture and Highway Construction Equipment-Network Presence
    • Wheel Tractor Powertrain Trends
    • Combine Powertrain Trends
    • John Deere Series S Combine Profile
    • Agriculture Equipment-Key Observations
  • Profiles of Select OEMs and Tier I Suppliers
    • AGCO Brazil
    • Caterpillar Brazil
    • CNH Brazil
    • JCB Brazil
    • John Deere Brazil
    • Komatsu do Brasil (KDB)
    • Volvo CE Brazil
    • Select Tier I Suppliers of Equipment Available in Brazil
  • Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Abbreviations Used
    • Market Engineering Methodology

Strategic Analysis of the Brazilian Off-highway Vehicles Market

Market on Growth Trajectory Towards 170,000 Units by 2021

The total off-highway vehicle (OHV) market in Brazil is expected to grow to between 􂀀 and 􂀀 units by 2021 from about 􂀀 to 􂀀 units in 2014. Growth in infrastructure and transport mobility projects, expected increases in agricultural output, and government/financial programs are among the drivers. Stable demand is expected in 2015 and early 2016, followed by a period of growth.

Agriculture Equipment will Account for the Greatest Volume

The agriculture equipment segment is expected to account for 􂀀% to 􂀀% of total OHV volume by 2021, with between􂀀 and 􂀀 units sold. Earthmoving equipment is expected to have a share between 􂀀% and 􂀀%.

AGCO (Massey Ferguson and Valtra) is expected to be the market leader, followed by Case New Holland (CNH Industrial), cumulatively holding between 􂀀% and 􂀀% of the market by 2021.

Wheel Tractors, Backhoes, and Aerial Platforms to Dominate

In terms of equipment type, wheel tractors, backhoes, and aerial platforms are expected to account for more than 􂀀% of the total market by 2021, cumulatively surpassing 􂀀 units.

Local Manufacturing is an Imperative

High import taxes, the Brazilian government’s push to strengthen domestic market expertise, and prerequisites for qualifying for financial support are among the drivers for additional manufacturing facilities in the country.

Market participants have set up at least 􂀀 new manufacturing facilities in Brazil in the past 􂀀 years, positioning the country as a manufacturing hub for the entire Latin American (LATAM) region with the potential of achieving economies of scale and competitive pricing and positioning.

About this report

The Brazilian off-highway vehicle market has seen immense growth over the last 6 to 8 years; despite some headwinds expected in the short term compared with record years such as 2013, the market towards 2021 is expected to grow. Investments in infrastructure and the mega farm trend are expected to propel off-highway vehicle volumes. This study focuses on construction and mining equipment (essential earthmoving, compaction, and material handling equipment) and agriculture equipment. It provides participant profiles, the competitive landscape, market metrics, and technology trends with a special focus on OHV telematics. The study concludes with predictions and a market outlook.


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