Strategic Assessment of Malaysian National Automotive Policy 2014
ASEAN is the 7th largest automotive market globally, in terms of automotive sales. Malaysia holds a % share of the market. Thailand and Indonesia are dominated by Japanese car manufacturers, whereas in Malaysia, national car manufacturers have the highest market share. Sedans and compact cars are the most popular vehicle segment in Malaysia.
Green car sales has been growing rapidly across countries in ASEAN during 2009–2013 driven primarily by the eco-car boom in Thailand and hybrid surge in Malaysia. Malaysia had % growth in hybrid vehicle sales in 2013.
Malaysia’s Energy Efficient Vehicle (EEV) program covers an extensive range of vehicle segments and a wide spectrum of car technologies.
Structural issues that challenged the automotive industry created the need for a revised National Automotive Policy (NAP) in Malaysia. In response, the Malaysian government developed NAP 2014 with a focus on various stakeholders, strategies, and priorities.
The 2014 NAP outlines 3 Core Directions and 3 Core Strategies to develop Malaysia into a future hub for EEVs. It also identifies 6 roadmaps to streamline efforts towards achieving NAP objectives and targets.
Ministry of International Trade and Industry (MITI) will be closely monitoring NAP programs, while the Malaysia Automotive Institute (MAI) will help in coordinating and executing these programs.
About this report
This research service provides an overview of Malaysia's National Automotive Policy 2014 with a focus on the policy’s strategic imperatives, objectives, specific goals, and the roadmap for achieving the same. The study also discusses the future of green cars, eco-cars, and other energy-efficient vehicles in ASEAN and Malaysia. The study includes descriptions on the ASEAN and Malaysia green cars sales and programs and also provides an insight into NAP 2014. This study also discusses the future of hybrids, EVs and other EEVs, while providing a company perspective on the same.
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