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Strategic Assessment of Malaysian National Automotive Policy 2014

Strategic Assessment of Malaysian National Automotive Policy 2014

Key Findings

ASEAN is the 7th largest automotive market globally, in terms of automotive sales. Malaysia holds a 􂀀% share of the market. Thailand and Indonesia are dominated by Japanese car manufacturers, whereas in Malaysia, national car manufacturers have the highest market share. Sedans and compact cars are the most popular vehicle segment in Malaysia.

Green car sales has been growing rapidly across countries in ASEAN during 2009–2013 driven primarily by the eco-car boom in Thailand and hybrid surge in Malaysia. Malaysia had 􂀀% growth in hybrid vehicle sales in 2013.

Malaysia’s Energy Efficient Vehicle (EEV) program covers an extensive range of vehicle segments and a wide spectrum of car technologies.

Structural issues that challenged the automotive industry created the need for a revised National Automotive Policy (NAP) in Malaysia. In response, the Malaysian government developed NAP 2014 with a focus on various stakeholders, strategies, and priorities.

The 2014 NAP outlines 3 Core Directions and 3 Core Strategies to develop Malaysia into a future hub for EEVs. It also identifies 6 roadmaps to streamline efforts towards achieving NAP objectives and targets.

Ministry of International Trade and Industry (MITI) will be closely monitoring NAP programs, while the Malaysia Automotive Institute (MAI) will help in coordinating and executing these programs.

About this report

This research service provides an overview of Malaysia's National Automotive Policy 2014 with a focus on the policy’s strategic imperatives, objectives, specific goals, and the roadmap for achieving the same. The study also discusses the future of green cars, eco-cars, and other energy-efficient vehicles in ASEAN and Malaysia. The study includes descriptions on the ASEAN and Malaysia green cars sales and programs and also provides an insight into NAP 2014. This study also discusses the future of hybrids, EVs and other EEVs, while providing a company perspective on the same.


  • Executive Summary
    • Key Findings
  • ASEAN and Malaysia Automotive Market Overview
    • Ranking of ASEAN Passenger Car Sales
      • Table Automotive Market: Ranking of Passenger Car Retail Sales, ASEAN, 2012 and 2020E
    • Total Automotive Industry Volumes (TIV) in ASEAN
    • 2013 Highlights of ASEAN Automotive Market
    • Key Players in ASEAN Passenger Car Market
    • Total Automotive Industry Volumes in Malaysia
    • Market Share Analysis of Passenger Cars Market in Malaysia
    • Passenger Car Market Breakdown by Vehicle Segments in Malaysia
      • Table Automotive Market: Passenger Car Market Breakdown by Vehicle Segments, Malaysia, 2012 and 2013
  • ASEAN and Malaysian Green Car Sales and Programs
    • Green Car Sales in ASEAN
    • Hybrid Vehicle Sales in Malaysia
    • Key Causes for Formulation of Policies by ASEAN Governments
    • Eco and Green Car Programs in Malaysia, Indonesia, and Thailand
    • Energy Efficient Vehicles (EEVs) in Malaysia
      • Table Passenger Car Market: Specifications for EEVs, Malaysia, 2013
  • Malaysian National Automotive Policy (NAP) 2014
    • Strategic Imperatives of Revised National Automotive Policy
    • Key Stakeholders of National Automotive Policy 2014
    • Key Objectives and Targets of National Automotive Policy
    • 2020 Targets of National Automotive Policy
    • Core Direction and Strategy of National Automotive Policy
    • Investment Direction of National Automotive Policy
    • Technology and Direction of National Automotive Policy
    • Monetary Incentives Offered by National Automotive Policy
    • Market Expansion Direction of National Automotive Policy
    • Component and Spare-Part Supply Chain Development
    • Human Capital Development
    • Safety and Environment
    • Strategic Roadmaps
    • Recent Developments
  • Future of Hybrids, EVs, and Other EEVs
  • Frost & Sullivan Perspective
    • Frost & Sullivan Perspective-EEV Program
    • Frost & Sullivan Perspective-Development of Globally Competitive Automotive Vendors
    • Frost & Sullivan Perspective-Reduction of Car Prices
    • Key Policy Signals
    • Offer to Automotive Dealers
  • Key Conclusions and Future Outlook
  • Appendix
    • Table of Acronyms and Abbreviations
    • Automotive Supplier Capability Level
    • ASEAN Economic Community (AEC) Framework
    • Impact of AEC
    • Phases of AEC Implementation
    • Details of Strategic Roadmaps

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