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Analysis of Southeast Asian eCommerce Market

Analysis of Southeast Asian eCommerce Market

This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest growing and most promising eCommerce markets in the world with the market expected to exceed $25 billion in 2020. Southeast Asia’s eCommerce revenue surpassed $11 billion in 2015 led by Malaysia, Thailand, and Singapore. However, online retail still comprises less than 2.5% of the total retail in the region. Market data is provided for Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This report also provides valuable information for companies that want to start cross-border trading with Southeast Asia.

  • Executive Summary
    • Key Findings
  • Market Overview
    • Market Definition-What is eCommerce?
    • Market Definition-What is Business to Consumer (B2C) eCommerce?
  • Drivers and Restraints
    • Drivers for eCommerce
    • eCommerce Drivers-Growing Middle Class Population
    • eCommerce Drivers-Increasing Number of Internet Users
    • eCommerce Drivers-Increasing Smartphone Usage
    • eCommerce Drivers-High Mobile Subscriptions
    • eCommerce Drivers-Trans Pacific Partnership Agreement
    • eCommerce Restraints
    • eCommerce Restraints-Poor Logistics
    • eCommerce Restraints-Low Banking Penetration
      • Table eCommerce Restraints-Low Banking Penetration
  • Trends and Forecast
    • ASEAN-6's Current Position in Terms of eCommerce Integration
    • ASEAN-6-Recent Investments and M&A Deals*
    • ASEAN-6 eCommerce Market Forecast
      • Table eCommerce Market: Revenue Forecast, ASEAN-6, 2015-2020
  • Country Analysis-Indonesia
    • Indonesia-Social and Economic Enablers of eCommerce
    • Indonesia-ICT Development as eCommerce Enabler
    • Indonesia-eCommerce Outlook
    • Indonesia-Online Payment Market
    • Indonesia-Regulatory Assessments
    • Indonesia-Current eCommerce Market
    • Indonesia-eCommerce Outlook
    • Indonesia-Key Takeaway: eCommerce Market Summary
  • Country Analysis-Malaysia
    • Malaysia-Social and Economic Enablers of eCommerce
    • Malaysia-ICT Development as eCommerce Enabler
    • Malaysia-eCommerce Outlook
    • Malaysia-Current eCommerce Market
    • Malaysia-eCommerce Outlook
    • Malaysia-Key Takeaway: eCommerce Summary
  • Country Analysis-The Philippines
    • The Philippines-Social and Economic Enablers of eCommerce
    • The Philippines-ICT Development as eCommerce Enabler
    • The Philippines-eCommerce Outlook
    • The Philippines-Current eCommerce Market
    • The Philippines-eCommerce Outlook
    • The Philippines-Key Takeaway: eCommerce Summary
  • Country Analysis-Singapore
    • Singapore-Social and Economic Enablers of eCommerce
    • Singapore-ICT Development as eCommerce Enabler
    • Singapore-eCommerce Outlook
    • Singapore-Regulatory Assessments
    • Singapore-eCommerce Outlook
    • Singapore-Current eCommerce Market
    • Singapore-eCommerce Outlook
    • Singapore-Key Takeaway: eCommerce Summary
  • Country Analysis-Thailand
    • Thailand-Social and Economic Enablers of eCommerce
    • Thailand-ICT Development as eCommerce Enabler
    • Thailand-eCommerce Outlook
    • Thailand-Regulatory Assessments
    • Thailand-eCommerce Outlook
    • Thailand-Current eCommerce Market
    • Thailand-eCommerce Outlook
    • Thailand-Key Takeaway: eCommerce Summary
  • Country Analysis-Vietnam
    • Vietnam-Social and Economic Enablers of eCommerce
    • Vietnam-ICT Development as eCommerce Enabler
    • Vietnam-eCommerce Outlook
    • Vietnam-Current eCommerce Market
    • Vietnam-eCommerce Outlook
    • Vietnam-Key Takeaway: eCommerce Summary
  • The Last Word
  • Appendix
    • Market Engineering Methodology

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