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Social Networking and Its Impact on Food Consumption in Asia-Pacific

Social Networking and Its Impact on Food Consumption in Asia-Pacific

The study assesses and analyses the impact of social media on the Asia-Pacific food market. It looks at the influence of shareability in driving successful food campaigns and evaluates profitable impacts of social media on successful food marketing in an increasingly digitalised food and beverages industry. Transformative key trends in food and social networking and IT are discussed. Case studies are included.


  • Overview of the APAC Food & Beverage Industry
    • Global Food & Beverage Industry
    • APAC F&B Market Macrotrends-Key Product Trends
    • APAC F&B Market Macrotrends-Key Demographic Trends
    • An Overview of the APAC F&B Industry
    • APAC F&B Sector Overview
  • Food and Social Networks
    • Internet Penetration and Social Media Use in APAC
    • Snapshot of Food Content on APAC Social Media Networks
    • APAC Market Potential for Food in Social Networking & IT
  • Market Dynamics
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Transformative Key Trends in Food and Social Networking & IT
    • Overview of Social Networking Food Trends
    • What We Are Eating
    • Product Case Study-Twitter and Health & Wellness
    • How We Are Eating
    • Product Case Study-Pinterest Driving Food Choices
    • Where & When We Are Eating
    • Product Case Study-`Eat With' and Dining Solo Socially
    • Why We Are Eating
    • Product Case Study-Instagram and the SEA Millennial
  • Case Studies
    • South Koreans Continue to be Avid Social Media Instigators
    • Australia Leads Social Media Marketing in APAC
  • Best Practices in Food Social Media Strategy
    • What Makes Food Content Shareable?
    • Best Practices in Food Social Media Strategy
  • Key Opportunities for Growth

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