Market Research Logo

Selected OEM Highlights of IAA Frankfurt Motor Show

Selected OEM Highlights of IAA Frankfurt Motor Show

Key Highlights:

Based on the 2nd generation modular longitudinal platform, with the length placing it between the Audi Q5 and the Q7

Potentially called Q6 (to be confirmed)

Follows Audi’s “Aerosthetics” concept, combining “technical measures for reducing aerodynamic drag with creative design solutions”

oMovable aerodynamic elements at the front, on the sides and at the rear, aimed at improving the air flow around the car

Underbody is completely closed for aerodynamic reasons, helping the car achieve a cd value of 􂀀

This has a significant contribution to the crossover’s driving range of more than 􂀀 kilometers (􂀀 miles)

Shares elements of its electric powertrain, including its motor and battery technology, with the latest evolution of the R8 e-tron

Large lithium-ion battery is positioned between the axles and below the passenger compartment (mix of hot-formed steel, aluminium and carbonfibre-reinforced plastic), with Audi saying that this installation position provides for a low center of gravity and a balanced axle load distribution

About this report

The research service provides an overview of the key highlights of IAA Frankfurt Motor Show. It focusses on breakthrough technologies and launches of selected OEM's and offers a comparative analysis on OEM strategies.


  • Executive Summary
    • Key Findings
  • Audi
    • E-tron quattro Concept
    • A4
  • Borgward
    • BX 7 T-GDI AWD
  • Ferrari
    • Spider 488
  • Infiniti
    • Q30
    • Q30-Target New Customer Base
  • KIA
    • Optimal
    • Sportage
  • Mercedes
    • IAA Concept-Intelligent Aerodynamic Automobile (IAA)
    • GLC
    • S Cabriolet
  • Porsche
    • Mission E
    • 911 Carrera
  • Subaru
    • Levorg
  • Toyota
    • Prius

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report